Apratim Chakraborty
Content Specialist & Daytime Managere
Summary
Versatile and detail-oriented content professional with a proven track record of 2400+ published articles and 7M+ reads, combining strong editorial judgment, SEO expertise, and team leadership. Seeking to contribute to high-impact content ecosystems through strategic planning, engaging storytelling, and consistent quality delivery.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Content specialist & Day time manager
Sportskeeda
06.2023 - Current
Content Strategy and Planning
- Conceptualized and executed content strategies, leading to the successful publication of over 2,400+ articles (news, features, and listicles), garnering 7.32 million+ reads across platforms.
- Led editorial planning and content calendar development tailored for traffic spikes and trending topics.
- Successfully elevated the Anime Section’s organic traffic at Sportskeeda through consistent content optimization and topic mapping.
SEO Writing and Keyword Research
- Assigned and created SEO-driven articles, optimizing content for visibility and performance using targeted keyword research.
- Developed content outlines and article structures based on search intent, competitor analysis, and platform-specific algorithms.
Team Management
- Served as Content Specialist/Manager, leading a team of 10+ writers by managing daily (and occasionally night) editorial operations.
- Oversaw task delegation, deadline tracking, and quality control to ensure smooth workflows and timely content delivery.
- Provided continuous feedback, mentorship, and performance reviews to enhance the team’s efficiency and output quality.
Editing and Reviewing Articles
- Reviewed, edited, and polished articles for grammar, structure, tone, and SEO compliance before publication.
- Maintained editorial consistency and voice across a range of verticals including tech, entertainment, anime, and news.
Creativity and Originality
- Pioneered creative angles for features, listicles, and deep-dive stories that increased engagement and readership.
- Customized content styles to cater to niche audiences across genres—from anime fans to tech-savvy readers.
Effective Communication Skills
- Acted as the point of contact between writers, editors, and stakeholders to maintain clarity on expectations, changes, and goals.
- Conducted regular meetings and feedback sessions to align team efforts with evolving editorial objectives.
Strong Research and Analytical Skills
- Performed in-depth research across domains to ensure factual accuracy and originality.
- Monitored performance metrics (CTR, bounce rate, time on page) to evaluate content success and inform strategy adjustments.
- Adaptability to Different Roles and Styles
- Transitioned seamlessly between freelance writing, team leadership, and content planning roles.
- Adapted writing tone and formatting based on brand guidelines, platform (e.g., website, social media), and target audience.
Freelancer Ghostwriter
01.2020 - 01.2023
- Freelance Content Writer – Key Responsibilities
- Delivered SEO-optimized articles across niches like tech, lifestyle, sports, and entertainment.
- Adapted writing tone and style to match brand voice, platform, and audience intent.
- Conducted in-depth research to ensure factual accuracy and originality in all assignments.
- Wrote blogs, listicles, guides, and product reviews with strong readability and engagement.
- Managed deadlines across multiple clients while maintaining quality and consistency.
- Collaborated with editors, designers, and clients to align content with campaign goals.
- Optimized older content for updated SEO practices and improved performance.
- Produced social media content, email copy, and short-form scripts for digital platforms.
Education
B.ed -
Ramakrishna Mission Sikshanamandira
01.2021
MA - English
Calcutta University
B.A - English Hons.
Calcutta University
Higher Secondary - undefined
SSPS High School
Skills
- Content Calendar Planning
- SEO Content Strategy
- Editorial Leadership
- Multiformat Content Creation
Additional Information
References would be given if needed
Timeline
Content specialist & Day time manager
Sportskeeda
06.2023 - Current
Freelancer Ghostwriter
01.2020 - 01.2023
B.A - English Hons.
Calcutta University
Higher Secondary - undefined
SSPS High School
B.ed -
Ramakrishna Mission Sikshanamandira
MA - English
Calcutta University
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