Apratim Mukhopadhyay
Summary
Motivated professional with extensive experience in category, sales and channel management. Passionate about new products and driving innovation
Overview
9
9
years of professional experience
Work History
Category Manager
Pidilite Industries Limited
2024.05 - Current
- Develop and Execute Brand Guidelines, Annual Brand plan, & develop Brand Refreshment strategy for Integral Category for Dr. Fixit
- Understand consumer and insights generation through immersion, quantitative & qualitative data.
- Enhance brand experience across multiple dealer, user and customer touchpoints
- Drive IMC, ideate and execute BTL campaigns across geographies
- New Product Launches and Scale-up: collaborative working with R&D, Tech Services, Packaging, Design, Purchase & Operations
Regional Business Development Manager
Pidilite Industries Limited
2022.11 - 2024.04
- People Management: Handled team of 14 Market Development In-charges Karnataka for Dr.Fixit managing business of 68 cr in FY24
- Mass Demand Generation: Managed user activations across Karnataka connecting with 8000 users in FY24.
- Key Account Management: Managed of key waterproofing and turnkey contractors accounts contributing 35% of total business.
- New Initiatives: Initiation of CHS Repair opportunities and Small Builder New Construction opportunities in Bangalore
Branch Manager
Pidilite Industries Limited
2021.08 - 2022.10
- Handling Retail sales for Dr. Fixit brand in Bangalore with annual business value of 49 CR with 16 distributors.
- Managing team of 8 on-roll Territory Sales-in-charges and 6 off-role Salesmen
Area Sales Manager
Pidilite Industries Limited
2020.06 - 2021.07
- Handling Retail sales for Dr. Fixit brand in Saurashtra and Kutch regions of Gujarat with a combined annual business value of 7.5 cr with 8 distributors
Management Trainee
Pidilite Industries Limited
2019.06 - 2020.05
Business Development Executive
Secure Meters Limited
2015.07 - 2017.05
- Marketing and Sales of Prepayment and Smart Energy Meters in the Distribution Company segment for 60cr for FY17
Education
MBA - Marketing
SIBM Pune
Pune, India 2001.04 -
B.Tech - Electronics And Communication Engineering
Jamia Millia Islamia
New Delhi, India 2001.04 -
CBSE XII - Science With Computers
D.P.S R.K.Puram
New Delhi, India 2001.04 -
Skills
Brand Management
Lead Generation
Market Development
Market Research
Field Marketing
Business Planning
People Management
Channel Management
Marketing Strategy
Brand Management
Accomplishments
- National Winner - Best Cluster for FY23 for Bangalore
- National Winner - Best Cluster for FY22 for Bangalore
- National Runner-Up for FY21 for Rajkot
Timeline
Category Manager
Pidilite Industries Limited
2024.05 - Current
Regional Business Development Manager
Pidilite Industries Limited
2022.11 - 2024.04
Branch Manager
Pidilite Industries Limited
2021.08 - 2022.10
Area Sales Manager
Pidilite Industries Limited
2020.06 - 2021.07
Management Trainee
Pidilite Industries Limited
2019.06 - 2020.05
Business Development Executive
Secure Meters Limited
2015.07 - 2017.05
MBA - Marketing
SIBM Pune
2001.04 -
B.Tech - Electronics And Communication Engineering
Jamia Millia Islamia
2001.04 -
CBSE XII - Science With Computers
D.P.S R.K.Puram
2001.04 -
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