Apratim Mukhopadhyay
Summary
Motivated professional with extensive experience in category, sales and channel management. Passionate about new products and driving innovation
Overview
9
9
years of professional experience
Work History
Category Manager
Pidilite Industries Limited
05.2024 - Current
- Develop and Execute Brand Guidelines, Annual Brand plan, & develop Brand Refreshment strategy for Integral Category for Dr. Fixit
- Understand consumer and insights generation through immersion, quantitative & qualitative data.
- Enhance brand experience across multiple dealer, user and customer touchpoints
- Drive IMC, ideate and execute BTL campaigns across geographies
- New Product Launches and Scale-up: collaborative working with R&D, Tech Services, Packaging, Design, Purchase & Operations
Regional Business Development Manager
Pidilite Industries Limited
11.2022 - 04.2024
- People Management: Handled team of 14 Market Development In-charges Karnataka for Dr.Fixit managing business of 68 cr in FY24
- Mass Demand Generation: Managed user activations across Karnataka connecting with 8000 users in FY24.
- Key Account Management: Managed of key waterproofing and turnkey contractors accounts contributing 35% of total business.
- New Initiatives: Initiation of CHS Repair opportunities and Small Builder New Construction opportunities in Bangalore
Branch Manager
Pidilite Industries Limited
08.2021 - 10.2022
- Handling Retail sales for Dr. Fixit brand in Bangalore with annual business value of 49 CR with 16 distributors.
- Managing team of 8 on-roll Territory Sales-in-charges and 6 off-role Salesmen
Area Sales Manager
Pidilite Industries Limited
06.2020 - 07.2021
- Handling Retail sales for Dr. Fixit brand in Saurashtra and Kutch regions of Gujarat with a combined annual business value of 7.5 cr with 8 distributors
Management Trainee
Pidilite Industries Limited
06.2019 - 05.2020
Business Development Executive
Secure Meters Limited
07.2015 - 05.2017
- Marketing and Sales of Prepayment and Smart Energy Meters in the Distribution Company segment for 60cr for FY17
Education
MBA - Marketing
SIBM Pune
Pune, India 04.2001 -
B.Tech - Electronics And Communication Engineering
Jamia Millia Islamia
New Delhi, India 04.2001 -
CBSE XII - Science With Computers
D.P.S R.K.Puram
New Delhi, India 04.2001 -
Skills
Brand Management
Lead Generation
Market Development
Market Research
Field Marketing
Business Planning
People Management
Channel Management
Marketing Strategy
Brand Management
Accomplishments
- National Winner - Best Cluster for FY23 for Bangalore
- National Winner - Best Cluster for FY22 for Bangalore
- National Runner-Up for FY21 for Rajkot
Timeline
Category Manager
Pidilite Industries Limited
05.2024 - Current
Regional Business Development Manager
Pidilite Industries Limited
11.2022 - 04.2024
Branch Manager
Pidilite Industries Limited
08.2021 - 10.2022
Area Sales Manager
Pidilite Industries Limited
06.2020 - 07.2021
Management Trainee
Pidilite Industries Limited
06.2019 - 05.2020
Business Development Executive
Secure Meters Limited
07.2015 - 05.2017
MBA - Marketing
SIBM Pune
04.2001 -
B.Tech - Electronics And Communication Engineering
Jamia Millia Islamia
04.2001 -
CBSE XII - Science With Computers
D.P.S R.K.Puram
04.2001 -
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