Aradhya Madhav
Mumbai
Summary
Strategic Client Partnerships & Ad Sales professional with 9+ years of experience across digital platforms and OTT. Expertise in building FMCG businesses, scaling marquee accounts, and securing long-term commercial partnerships. Specializes in consultative selling and platform-native storytelling to drive sustained revenue growth.
Overview
10
10
years of professional experience
Work History
Client Lead - FMCG
ShareChat & Moj
Mumbai
08.2023 - Current
- Leading key FMCG partnerships with Hindustan Unilever Limited as the anchor account, along with L’Oréal, Colgate, Parle Products, NIVEA, AWL Agri Business Limited, ITC Foods, and Tata Consumer Products (TCPL).
- Built HUL from the ground up on ShareChat & Moj, scaling the partnership through consistent month-on-month inventory and content led campaigns.
- Driving deep, multi-brand engagements across all HUL categories, leveraging the full suite of ShareChat & Moj ad formats including Reach & Frequency, influencer activations, and Micro-Dramas, resulting in sustained and growing platform adoption.
- Closed annual contract deals for inventory and Content with Parle Products and L’Oréal India, locking in predictable monthly business and strengthening long-term revenue visibility.
- Consistently achieved 100%+ quarterly and annual revenue targets in 2024 and 2025 through strategic account growth and solution-led selling.
- Act as a strategic growth partner, collaborating cross-functionally to identify new opportunities and scale long-term partnerships.
Assistant Manager - Ad Sales , Digital Business
Sony LIV (Sony Pictures Networks India)
Mumbai
04.2023 - 07.2023
- Played a key role in onboarding key FMCG, BFSI and Gaming across marquee Sony LIV IPs including MasterChef India, Kaun Banega Crorepati (KBC), and Shark Tank India.
- Worked closely on sponsorship onboarding and integration for flagship brand partnerships, including Amul on MasterChef India and IDFC First Bank and Franklin Templeton on KBC.
- Supported end-to-end execution of branded integrations, aligning sponsor objectives with show narratives and audience engagement opportunities.
- Drove inventory led campaigns across premium sports properties such as the UEFA Champions League, French Open, and Australian Open.
- Partnered with multiple FMCG brands on inventory solutions, contributing to incremental revenue across sports and entertainment content.
- Collaborated with internal creative,content, programming teams to ensure seamless delivery and client satisfaction.
Senior Client Partner
ShareChat & Moj
Mumbai
03.2021 - 03.2023
- Worked on the entire FMCG West India portfolio, owning onboarding and growth for marquee brands including Mondelez, Godrej Consumer Products (GCPL), Marico, NIVEA, AWL Agri Business Limited, Amul, Parle Products, and Parle Agro.
- Built these accounts from inception to scale, driving consistent month-on-month business growth across both inventory led and content led solutions.
- Acted as the primary strategic partner for clients, aligning platform offerings with brand objectives across awareness, reach, and engagement.
- In addition to FMCG, supported the scaling of key Media & Entertainment and Gaming clients, contributing to incremental revenue growth and diversification of the West India portfolio.
- Successfully established ShareChat as a key digital partner for brands in the West region through sustained performance and strong relationship management.
Sales & Marketing Manager
Collective Artists Network / Big Bang Social
Mumbai
06.2019 - 03.2021
- Led sales and digital brand partnerships for Bollywood Celebrities, influencer-led, content-driven campaigns across FMCG, consumer tech, entertainment, and lifestyle categories.
- Partnered with brands and agencies to deliver end-to-end celebrity driven campaigns, integrating creators, content IPs, and digital amplification for measurable brand impact.
- Played a key role in onboarding and closing brand ambassador and endorsement deals for leading celebrities and influencers, while scaling brand-led influencer programs by aligning creator strategy with campaign objectives across awareness and engagement.
- Supported the setup and go-to-market strategy for Pritam Chakraborty music studios, contributing to partnership development and brand outreach.
- Closed music and content partnerships with platforms including Netflix, Amazon Prime Video, and ZEE5, expanding monetization avenues for artists and IPs.
- Built and maintained strong relationships with media agencies & content agencies planners, brand managers, and platform partners, driving repeat business.
Senior Sales & Servicing Associate
TM Ventures ( Part of Universal Music India)
Mumbai
05.2017 - 10.2018
- Led brand partnerships, endorsements, and live performance deals for a diverse roster of leading artists but speciifcally worked with Arijit Singh, Vishal & Shekhar and Amit Trivedi across thier music deals, entertainment, and live events.
- Drove incremental revenue by identifying brand–artist synergies and pitching custom collaboration concepts aligned with marketing objectives.
- Managed the entire sales lifecycle for these artistes from lead generation and pitching to negotiation, contracting, and final execution.
- Acted as the primary point of contact for brands, agencies, and artist managers, ensuring seamless coordination and high client satisfaction.
- Strengthened long-term relationships with agencies and brand stakeholders, resulting in repeat business and referrals.
- Maintained structured CRM pipelines, tracked deal progress, and supported forecasting and reporting for senior leadership.
Intern
BookMyShow
Mumbai
05.2016 - 05.2017
- Assisted in planning and on-ground execution of film festivals and live entertainment events.
- Supported coordination with partners, vendors, and internal teams.
Education
Bachelor of Commerce -
D.G Ruparel College
MumbaiExecutive Business Commerce & Accounting
ICSI
MumbaiTimeline
Client Lead - FMCG
ShareChat & Moj
08.2023 - Current
Assistant Manager - Ad Sales , Digital Business
Sony LIV (Sony Pictures Networks India)
04.2023 - 07.2023
Senior Client Partner
ShareChat & Moj
03.2021 - 03.2023
Sales & Marketing Manager
Collective Artists Network / Big Bang Social
06.2019 - 03.2021
Senior Sales & Servicing Associate
TM Ventures ( Part of Universal Music India)
05.2017 - 10.2018
Intern
BookMyShow
05.2016 - 05.2017
Bachelor of Commerce -
D.G Ruparel College
Executive Business Commerce & Accounting
ICSI