Aratrika Guha Roy

• Served as the central Point of Contact for campaign execution and communication during the 2024 Lok Sabha elections, overseeing strategic rollout, digital messaging, and inter-team coordination from the central campaign office.
• Played a key on-ground role during the West Bengal Assembly Elections (2021) and West Bengal Panchayat Elections (2023), managing grassroots campaign implementation and stakeholder engagement in Hooghly district.
• Led district-level campaign design and execution in Hooghly, covering 3 subdivisions, 18 development blocks, and 12 municipalities.
• Piloted high-impact political campaigns such as Bangla Nijer Meyeke Chai, Banglar Gorbo Mamata, and Didi Ke Bolo, tailoring strategies to local contexts.
• Designed and executed a grassroots grievance redressal ecosystem integrated with government schemes like Duare Sarkar and Paray Paray Samadhan.
• Drafted district-specific political action plans and standard operating procedures to streamline implementation and ensure alignment with broader campaign objectives.
• Directed digital outreach initiatives, including the creation and management of a WhatsApp network of over 2 million members, enhancing voter engagement and feedback loops.
• Managed a team of 10 Executives and 200+ volunteers, overseeing field operations, monitoring systems, and timely execution.

• Conducted household-level impact surveys in peri-urban areas of Kolkata Metropolitan Region.
• Designed socioeconomic questionnaires and facilitated focus group discussions with local communities.
• Participated in baseline and qualitative research focused on women and child development.
• Created video documentation and performed initial data analysis to support program evaluations.