Arbind Kumar
Associate Manager-User Insights(CEO's Office)
Bengaluru
Summary
Qualitative research and consumer insights professional with a passion for unraveling the mysteries of the consumer's mind. Prior experience working in sales fueled my passion.
I thrive in work environments that offer opportunities for analytical & lateral thinking, problem-solving, creativity and teamwork and in organizations that are focused on employee growth and welfare alongside the growth of the company.
Overview
4
4
years of professional experience
Work History
Associate Manager-User Insights (CEO's Office)
Vedantu Innovation Pvt Ltd
Bangalore
02.2022 - Current
- Closely working with program managers of different business verticals, understanding the objective of the project, creating questionnaire, briefing and guiding the team through the project to collect and present valuable insights.
- Interacted with existing and potential customers to understand the needs, behaviors, product and sales journeys that drive conversions. The outcome was identification and creation of user personas, to advise and influence product, innovation, sales and marketing funnels.
- Interacted with existing and potential customers to understand their experiences, pain points, reasons for conversion/non conversion. The insights helped the team arrive at certain areas of improvement and also helped identify opportunity areas for growth and innovation
- Adept at analyzing secondary data for gathering insights for Ed-tech sector for creation of user personas
Senior User Insights Researcher(CEO's Office)
Vedantu Innovation Pvt Ltd
Bangalore
12.2020 - 01.2022
- Conduct surveys, interviews, and other forms of qualitative research to gain a deep understanding of customer needs
- Analyze quantitative data to identify patterns and trends that provide insight into how to grow a company's user base
- Evaluated the competitor market, current and emerging trends and competitor strategies. This helped business units identify white space opportunity areas related to new growth categories, new product lines and even communication and brand positioning.
- Present research findings in a clear, easy to understand way that can be shared with stakeholders across departments
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies
- Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies
- Monitored industry trends, keeping current on latest changes and competition in industry
Sales Team Leader
Vedantu Innovation Pvt Ltd
Bangalore
08.2019 - 11.2020
- Managed a team of 10 sales associates handling K-10 & K-12 customers and showed an exponential growth of 21% MOM for 5 months on a row.
- Manage conversion percentage for the overall team as well as individual associates by validating their performance and productivity using data.
- Regular audits and trainings to keep the team on track with maintaining as weekly run rate and stay updated with product and policies.
- Participating in overall business plans for increasing market penetration and profitability.
Academic Counselor
Vedantu Innovation Pvt Ltd
Bangalore
05.2018 - 07.2019
- Scheduling appointments with prospective customers
- Demonstrate the company's products or services to potential customers through Demo
- Sales champion who was able to generate 6-7 lakhs MOM irrespective of season with good productivity and set the benchmark for sales team.
- Was able to convert the 15-20 User from free subscription into a paid subscription through online Demo.
- Achievement Award for High Performance.
- Assisted students in selecting courses to align with interests and abilities
- Advised students individually and in groups on academic programs for individual interests
Education
Bachelor of Engineering - Electronics And Communication Engineering
Acropolis Institute of Technology And Research
Bhopal, MP 04.2001 -
Skills
User Personas
Customer journey mapping
In depth interviews
Focus group discussions
Data analysis
Digital/online surveys
Sales strategy and Execution
Timeline
Associate Manager-User Insights (CEO's Office)
Vedantu Innovation Pvt Ltd
02.2022 - Current
Senior User Insights Researcher(CEO's Office)
Vedantu Innovation Pvt Ltd
12.2020 - 01.2022
Sales Team Leader
Vedantu Innovation Pvt Ltd
08.2019 - 11.2020
Academic Counselor
Vedantu Innovation Pvt Ltd
05.2018 - 07.2019
Bachelor of Engineering - Electronics And Communication Engineering
Acropolis Institute of Technology And Research
04.2001 -