Archana Bhardwaj
New Delhi
Summary
Experienced professional with a proven track record in business development, team leadership, and project management. Specialized in driving sales growth, optimizing operations, and fostering strategic partnerships. Skilled in analyzing market trends, managing key accounts, and executing effective marketing campaigns. Strong communicator with a demonstrated ability to lead cross-functional teams and achieve targeted objectives.
Overview
8
8
years of professional experience
Work History
Team Leader
Flipkart
03.2024 - Current
- Demonstrated proficiency in category management for Luggage Travel Accessories
- Developed comprehensive strategies to optimize product assortment, pricing, and promotions within these categories, driving sales and maximizing profitability
- Skilled in leading and managing a team of 8 Key Account Managers
- Directed task assignments, allocated resources effectively, and monitored Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) to ensure team success and alignment with organizational goals
- Extensive experience collaborating with renowned brand sellers such as Kandel London, Storite, Fastfashion, Tripole, Provouge, Wrogn
- Fostered strong partnerships and negotiated agreements to enhance product offerings and strengthen brand presence on the platform
- Proven ability to stay abreast of marketplace trends and consumer preferences
- Utilized market insights to source new product selections, ensuring alignment with customer demands and driving competitive advantage
- Successfully developed and executed marketing campaigns aimed at enhancing brand visibility and customer engagement on the Flipkart platform
- Achieved a notable 30% increase in brand visibility and customer interaction through targeted promotional activities
- Leveraged data analytics tools and techniques to analyze sales performance, identify opportunities for growth, and make informed strategic decisions
- Utilized insights to refine category strategies and drive continuous improvement
- Collaborated effectively with cross-functional teams including marketing, product management, and operations
- Ensured alignment of strategies and coordinated efforts to deliver seamless customer experiences and achieve business objectives
- Strong communication and presentation abilities, demonstrated through the preparation and delivery of comprehensive reports, presentations, and proposals to internal stakeholders and senior management
Senior Business Development Executive
Flipkart
01.2022 - 03.2024
- Managing Seller and Selection Acquisition for Flipkart
- Also Ensure to get sales growth on the new selection
- Sourcing and Selecting Products to be sold within the Category and Negotiating with Suppliers for the best Quality and Prices
- Ensure active participation of Sellers/ Vendors in all Promotional Sale events across the platform
- Collaborating with cross-functional teams like supply chain, logistics, customer service, and IT to ensure smooth operations
- Analyzing sales data to identify patterns and trends and making adjustments to the category strategy as needed to meet the GMV Targets
- Working with marketing and other teams to develop and execute promotions and campaigns to drive sales by attracting relevant traffic
- Prepare MIS Dashboard/Pivot Reports in Excel and Google Workspace to provide regular updates to Higher Management
Business Development Executive
Flipkart
04.2021 - 01.2022
- Managing Seller and Selection Acquisition for Flipkart
- Responsible for bringing selection on Flipkart Marketplace platform by on-boarding new sellers for targeted categories across various cities in India through Feet on Street partners
- Managing partner performance, guiding them, and driving targets on selection, and sellers on-boarded
- Responsible for setting up teams and enhancing geographical Home Furnishing Cluster of Flipkart in North
- Manage portfolio of top business sellers on marketplace spread across all product category
Customer Support Executive
Teleperformance
09.2020 - 02.2021
- Handled Inbound and Outbound calls as per requirements, and was providing the required information
- Addressed escalations within the organization and communicated organizational changes to the regional team effectively
- Contacting Customers to inform them about products or Services
- Solving Customers queries patiently by Empathy & Sympathy
- Raising Mails & their Funds according to the Process
- Enter and Update Customer Information in Database
- Achieved all Targets within the given Time Frame
Senior Marketing Executive
Sterling Holiday Resorts Limited
06.2019 - 05.2020
- Worked to create potential leads to convert them into permanent clients for Holiday Resorts Services
- Worked on Inside & Direct Sales
- Setting up meetings for Resorts & Offices for good Conversions
- Taking follow-up and closing prospects
- Maintain confidentiality around sensitive information and terms of agreement
- Achieving daily, weekly and monthly calling and conduction targets
Senior Marketing Executive
Just Dial Limited
10.2017 - 01.2019
- Contacting Potential or existing clients to inform them about products or services using scripts
- Handled Inbound and outbound calls and created 3 appointments for the marketing Plans
- Answering questions about product and company
- Quality & compliance checks on documents
- Direct prospects to the field sales time when needed
- Handle Grievances to preserve the company's reputation
Education
B.Sc -
N.I.M.S
German (Diploma) -
International College for Girls
XII (SENIOR SECONDARY) -
S.U.B.P.S
Skills
- E-commerce
- Market Analysis
- Advertising
- Leadership
- Communication skills
- Ability to multitask
- Strategic planning
- Leadership skills
- Microsoft Excel
- B2B & B2C
- Sales and Marketing
- Team Management
Timeline
Team Leader
Flipkart
03.2024 - Current
Senior Business Development Executive
Flipkart
01.2022 - 03.2024
Business Development Executive
Flipkart
04.2021 - 01.2022
Customer Support Executive
Teleperformance
09.2020 - 02.2021
Senior Marketing Executive
Sterling Holiday Resorts Limited
06.2019 - 05.2020
Senior Marketing Executive
Just Dial Limited
10.2017 - 01.2019
German (Diploma) -
International College for Girls
XII (SENIOR SECONDARY) -
S.U.B.P.S
B.Sc -
N.I.M.S
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