Open To Work
ARIJIT SINHA ROY
Kolkata
Work Preference
Summary
A seasoned marketing and supply chain professional who holds the record of elevating team performance through executive soft skill coaching.
Looking out for jobs in markets like UAE.
Overview
20
20
years of professional experience
Work History
Head Purchase
KTPL (Paper Mill)
Kolkata
02.2019 - Current
- Established and managed supplier relationship and evaluation framework to assess and enhance supplier performance, led negotiations and closed deals on favorable terms.
- Cultivated diverse and strategic vendor base to maintain competitive edge, secured favorable contract agreements with key suppliers, prioritizing value, quality, and timely delivery.
- Spearheaded cost reduction initiatives that generated substantial savings.
- Overseeing the development and management of purchasing and cost estimating budgets throughout the project lifecycle.
Zonal Marketing Specialist
CASE CONSTRUCTION-CNH Industrial (Construction Equipment)
Pune
12.2017 - 08.2018
- Sold 53 nos. Incremental Machines through brand and marketing campaigns in Central and West for Loader Backhoe and Vibratory Compactor line of products.
- Market Share of Compactors (VC) increased along with increase in MS of TLB for some states.
- Consecutive 6 months' highest level of Customer Connects by the West and Central team in comparison to the PAN India. 2100 customer connects propagated through this activity at the lowest possible cost compared to PAN INDIA.
- Augmented sales by a large extent, led a national event called “Eagle Days” along with various Segmental new marketing initiatives like Dealership Birthday, FTB Meet, CNH Elite Family Club, Customers Day, Machine Birthday, Chai-Samosa Meet, Trade Show, Machine Road Show, Red Carpet Machine Display, etc.
- Optimized the channel marketing drive and implemented cost reduction program.
- Initiated Family Connect program for TOP 20 customers of GRADERS.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
Regional Marketing Manager
VOLVO EICHER (Automobile)
03.2007 - 09.2017
- Managed to acquire highest number of BTL & Brand Building Activations in Eastern Region.
- Market share of Light Truck category in Karnataka, Andhra Pradesh, West Bengal, Bihar, Bhutan, North East, Jharkhand has seen a decent increase.
- Defined the MARCOM Strategies for Eicher Brand to mark its presence in “Dominant Set.”
- Effectuated 1320 Customer Connect Programs through various branding activities and several internal brand launch plans for all the verticals of the organization.
- Executed brand development activities like OOH/RADIO JINGLES/NUKKAD NATAK/TRADE FAIR etc., organized the events such as Vehicular Mobile Hoarding, Demonstration, Road Shows & others for market planning development programs
- Managed marketing budgets to optimize resource allocation and expenditures.
Intern
TATA Tea Limited (FMCG)
Kolkata
06.2006 - 09.2006
- Title: Brand Awareness of Tata Tea AGNI and Developing Competitive Business Intelligence (CBI) for the same
- Determined consumer needs to provide products and services appealing to larger market.
Education
MBA - Marketing
ICFAI Business School
Kolkata03-2007
BE - Civil
Visveswariah Technological University
Belgaum01-2005
Skills
- Vendor Management
- Negotiation
- Budgeting, Revenue Enhancement
- Sales & Process Training
- Product Marketing
- Marketing Communication (MARCOM)
- Point of Purchase Marketing
- Product Launch & Positioning
- ATL / BTL Activities
- Exhibitions, Promotions & Events
- Strategy Planning & Execution
- Inter departmental collaboration
- Soft Skills Training
Personal Details
Languages Known: English, Hindi, Bengali
Extracurricular Activities
Acted as Communication and Presentation trainer at IIM, Bangalore for a stint of 3 months 14 days Worked as News Writer and Release of Article at “Deccan Herald” 3 times in Bangalore Worked as a member of Literary Club, organized exciting events & fests in SIT College, Tumkur Organized the following workshops: Self-Improvement Negotiation Skills and Body Language at Career Plan in Kolkata Imparted trainings to students of ICFAI Business School, Kolkata Worked with ICFAI Business School, Indore for imparting training to MBA students to help them develop their Communication Skills, Presentation Skills, Vocabulary Building & Enhancement, Personality Development and so on Trained more than 2000 candidates on SOFT SKILLS/VOCABULARY BUILDING/GD/PI Worked with many Institutes as “SENIOR TRAINER” for Enhancing Communication Skills of Candidates Responsible for OVERALL GROOMING Faculty in IMS Resource Pvt. Ltd., Bangalore for teaching various techniques to handle GD/PI Part-Time faculty in some institutes for training Trainer in Career Edge (MBA Tutorial), Kolkata for public speaking module Communication Specialist- Train Professionals in Communication Skills, Personality Development and Overall Grooming Acted as Communication and Presentation trainer at IIM, Bangalore for a stint of 3 months 14 days Worked as News Writer and Release of Article at “Deccan Herald” 3 times in Bangalore Worked as a member of Literary Club, organized exciting events & fests in SIT College, Tumkur Organized the following workshops: Self-Improvement Negotiation Skills and Body Language at Career Plan in Kolkata Imparted trainings to students of ICFAI Business School, Kolkata Worked with ICFAI Business School, Indore for imparting training to MBA students to help them develop their Communication Skills, Presentation Skills, Vocabulary Building & Enhancement, Personality Development and so on Trained more than 2000 candidates on SOFT SKILLS/VOCABULARY BUILDING/GD/PI Worked with many Institutes as “SENIOR TRAINER” for Enhancing Communication Skills of Candidates Responsible for OVERALL GROOMING Faculty in IMS Resource Pvt. Ltd., Bangalore for teaching various techniques to handle GD/PI Part-Time faculty in some institutes for training Trainer in Career Edge (MBA Tutorial), Kolkata for public speaking module Communication Specialist- Train Professionals in Communication Skills, Personality Development and Overall Grooming
Affiliations
- Won:
- 1st prize in Mayajaal 2002, an annual fest organized by PESIT, Bangalore for Debate
- 2nd prize in Case Study (Marketing) organized by Army Institute of Management, Kolkata in Nov'05
- 2nd prize in Extempore organized by Army Institute of Management, Kolkata in Nov'05
- 1st prize in Extempore organized by SofBiz Club of ICFAI Business School, Kolkata in Aug'05
- 1st prize in Technical Paper Presentation organized by RVCE, Bangalore in Jun'04
- Certification for Merit from SIT in 1st year
- Best Speaker Award in the entire MBA (ICFAI) Batch 2007
Timeline
Head Purchase
KTPL (Paper Mill)
02.2019 - Current
Zonal Marketing Specialist
CASE CONSTRUCTION-CNH Industrial (Construction Equipment)
12.2017 - 08.2018
Regional Marketing Manager
VOLVO EICHER (Automobile)
03.2007 - 09.2017
Intern
TATA Tea Limited (FMCG)
06.2006 - 09.2006
MBA - Marketing
ICFAI Business School
BE - Civil
Visveswariah Technological University