ARJIT GAUTAM

• Successfully established Chikabuma as a youth-centric clothing brand, managing the entire journey from brand concept to public launch.

• Designed and developed a curated collection of 25 unique products, including oversized tees, hoodies.

• Led the creation of the official e-commerce website (www.chikabuma.com) using Shopify, integrating payment gateways, shipping APIs, and chatbot support.

• Developed and executed a digital-first branding strategy across Instagram and Pinterest, focusing on visual identity and audience engagement.

• Collaborated with graphic designers and photographers to build high-conversion product pages with consistent brand aesthetics and storytelling.

• Built influencer marketing campaigns with 5+ nano and micro influencers to drive traffic and brand buzz across college and urban audiences.

• Responsible for all the process-related activities of the Finishing house and the Electrical maintenance of the same and handling a team of 60 people including 3 Engineers and 1 Senior Engineer.
• Managed the Inventory of 3 Cr including stock availability, consumption, and procurement of material per day, and preventing it from aging (more than 45 days); Managed 20+ Sizes for correct sizing and packing of the products
• Handled another set of 8 people for the monthly and annual maintenance of the Finishing house equipment; Monitored issues of manpower attendance, Quality, (Breakdown of machines) for faster resolution and increased efficiency

Achievements

• Reduced the cost per ton packing of material from approx. Rs 812 /Ton to approx. Rs 760/Ton. through working on the consumption and the wastage of the material, Identified the problem and with the help of team achieved the Goal
• Automated the Reel Wrapping machine which is now packing 55 Reels / Hour with 3 fewer manpower by the introduction of bar codes and introduced the width scanning sensor display in the centering unit.
• Saved 0.5 tons of wrapper/ day and 21 tons a month (20 lakhs per month) by increasing the GSM of the material from 140 to 230 GSM and changed the machine by taking the dia sensor in line and improving the encoder of the motor

• Oversaw operations at three locations: Paper Machine 4, Paper Machine 5, and De-Inking plant.
• Executed electrical maintenance for Paper machines, De-Inking plants, Colour Kitchen ETP, and troubleshooting systems.
• Utilized AC/DC Drives (Rockwell, ABB, Siemens) and Rockwell software to enhance performance.
• Compiled overtime and downtime reports while ensuring adherence to targets.

Achievements

• Increased the efficiency by 50% allowing easy identification during an urgent material supply; Maintained zero downtime (No breakdown of the machine) in Jan by following the weekly and monthly maintenance schedule.
• Saved 20 lakh per month by ideating and presenting methods on Wrapper Saving on the Reel Wrapping Machine
• Selected for the CII event among 500 employees held in Chennai, to see world-class manufacturing units’ plants like HYUNDAI, RENAULT, and DAIMLER and suggested automated machine usage to the management for further revamps
• Added 60 infrared motion sensors though out the plant for controlling the lights and the fans and were able to save around 400-500 Units per month (Around Rs 40k Annually)

• Acquired knowledge of paper-making processes, machine operation, and maintenance procedures.
• Presented weekly progress updates to mentor on equipment usage and performance.
• Selected as first Graduate Engineer Trainee for Energy Audit team.
• Monitored plant operations under supervision of Senior Engineer.