Arka Sengupta
Summary
Innovative Brand Experience and Loyalty Strategist with a decade of expertise in luxury event curation and customer engagement across real estate, fintech, hospitality, and entertainment sectors. Proven track record in developing data-driven strategies that enhance brand value and customer loyalty.
Core Competencies
- Luxury Event Curation and Management
- Customer Loyalty Program Development
- Brand Collaboration and Partnerships
- Data-Driven Customer Engagement Strategies
- Cross-Functional Team Leadership
- HNI and UHNI Client Management
Overview
10
10
years of professional experience
Work History
Deputy General Manager
Wizcraft Entertainment Agency
05.2024 - Current
Lead innovative concept development for high-end events
Execute luxury experiences with meticulous attention to detail
Develop strategic marketing campaigns for maximum brand impact
Nurture strong client relationships, consistently exceeding expectations
Lead - Loyalty and Referral Program & Events
Sunteck Realty
02.2021 - 05.2024
- Pioneered "Sunteck Waves-by the Beach," the first-ever real estate IP event, increasing customer engagement by 30%
- Developed and executed a customer loyalty program that increased repeat business by 25%
- Improved Net Promoter Score (NPS) by 15 points through strategic brand experience initiatives
- Orchestrated marketing-driven CSR initiatives, enhancing brand reputation and community impact
Ambassador
American Express Banking Corporation
03.2018 - 02.2021
- Managed HNI and UHNI portfolios, enhancing client satisfaction and retention
- Conducted training on premium product lines, driving cross-sales and incremental revenue
Senior Executive
Oberoi Realty Ltd
10.2017 - 03.2018
- Luxury residential sales through consultative selling
Front Office Receptionist
Four Seasons Hotels and Resorts
07.2014 - 09.2017
- Delivered high-quality front desk operations, enhancing guest experiences
Education
MBA - Luxury Brand Management
Luxury Connect Business School
Gurgaon, India2020
Bachelor of Science - Hotel And Hospitality Management
Institute of Hotel Management, Catering Technology
Kolkata, India2014
Skills
- Luxury Events Curation and Management
- Cross-functional Team Leadership
- Customer Experience and Loyalty Program Development
- Brand Management and Strategic Partnerships
Timeline
Deputy General Manager
Wizcraft Entertainment Agency
05.2024 - Current
Lead - Loyalty and Referral Program & Events
Sunteck Realty
02.2021 - 05.2024
Ambassador
American Express Banking Corporation
03.2018 - 02.2021
Senior Executive
Oberoi Realty Ltd
10.2017 - 03.2018
Front Office Receptionist
Four Seasons Hotels and Resorts
07.2014 - 09.2017
MBA - Luxury Brand Management
Luxury Connect Business School
Bachelor of Science - Hotel And Hospitality Management
Institute of Hotel Management, Catering Technology
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