arnab dasgupta
Digital Marketeer
Kolkata
Summary
Dynamic and results-driven professional with over 14 years of experience in Operations and Business Development & Digital Marketing. Proven ability to drive brand growth, optimize online presence, and increase revenue through strategic digital marketing and Brand Building activities. Adept at market analysis, SEO, and customer satisfaction.
Overview
17
17
years of professional experience
6
6
Certifications
3
3
Languages
Work History
Marketing Manager
Mayante Fashion House
Kolkata, West Bengal
01.2019 - Current
- Developed and implemented quarterly marketing strategies
- Assigned and delegated tasks to the team effectively
- Monitored digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising
- Organized and promoted workshops and campaigns to boost brand engagement
- Measured and analyzed the performance of both organic and paid campaigns, optimizing spend and strategies based on insights
- Collaborated with internal teams to design and deliver optimized user experiences
- Implementing AI technology for marketing
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Business Development & Digital Marketing Executive
Camarena (Capital Photo Service Pvt. Ltd.)
Kolkata, West Bengal
06.2016 - 11.2018
- Managed relationships with retail buyers and presented business proposals to new clients
- Oversaw end-to-end digital marketing activities and executed Google search engine ad campaigns
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Area Manager Operations
Nuvo Logistics / Peppertap (I) Pvt. Ltd.
Kolkata, West Bengal
08.2015 - 03.2016
- Oversaw store operations, achieving delivery targets for multiple stores
- Implemented operational improvements and cost reduction strategies
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
Photojournalist
Aajkaal Bengali Daily Newspaper
Kolkata, West Bengal
02.2011 - 05.2014
- Covered field news and photo stories, edited images, and wrote headlines and captions
- Shot and delivered average of 20 news stories per week.
- Adapted quickly to changing situations in the field, demonstrating flexibility in composing shots under unpredictable circumstances.
- Balanced multiple assignments simultaneously while prioritizing tasks effectively to meet all deadlines without compromising quality.
- Collaborated with journalists to develop cohesive visual narratives that complemented written articles and enriched overall story content.
- Captured compelling images by covering various events, including natural disasters, political rallies, and community gatherings.
Project Coordinator
Deep Shikha (NGO)
Kolkata, West Bengal
04.2008 - 02.2011
- Developed project concepts and budgets, focusing on client interactions and query resolution
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Developed comprehensive project plans, outlining scopes, timelines, deliverables, and milestones.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Prepared meeting agendas and minutes for distribution and record keeping.
- Created job files for each project and maintained current data in each file.
- Coordinated cross-functional teams to achieve seamless collaboration in achieving project objectives.
Education
Bachelor - Mass Communication
Sikkim Manipal University
Diploma - Computer Application
A.I.M.S.
Diploma - Digital Marketing
Seven Boats Academy
Advance Diploma - Digital Marketing
Aadme Academy
Skills
Marketing analytics
Social media
Branding
Social media engagement
Graphic design
Digital marketing
Recruitment and hiring
Campaign management
SEO
Organic promotion
Competitive analysis
Go-to-market strategy development
Team leadership
Certification
Advanced Digital Marketing with AI Application, Aadme Academy, Bangalore
Tools
Adobe Photoshop, Adobe Lightroom, Canva, Adobe Photoshop, Canva, Leonardo.ai, Predis.ai, Clipchamp, CapCut, kdenlive, Similar web, Ubersuggest, mailchimp, Hubspot, Spyfu, Google ads, Google Analytics
Personal Information
- Citizenship: Indian
- Date of Birth: 12/10/80
Timeline
Marketing Manager
Mayante Fashion House
01.2019 - Current
Business Development & Digital Marketing Executive
Camarena (Capital Photo Service Pvt. Ltd.)
06.2016 - 11.2018
Area Manager Operations
Nuvo Logistics / Peppertap (I) Pvt. Ltd.
08.2015 - 03.2016
Photojournalist
Aajkaal Bengali Daily Newspaper
02.2011 - 05.2014
Project Coordinator
Deep Shikha (NGO)
04.2008 - 02.2011
Diploma - Computer Application
A.I.M.S.
Diploma - Digital Marketing
Seven Boats Academy
Advance Diploma - Digital Marketing
Aadme Academy
Bachelor - Mass Communication
Sikkim Manipal University