ARPITA MATHUR
Content Specialist & Author
Noida
Summary
A dedicated, driven, and enthusiastic professional researching and writing on Industry-related topics. Write clean, clear, and precise copy to promote services and products. Prepare well-structured drafts using CMS. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
3
3
years of post-secondary education
2
2
Languages
Work History
Senior Content Manager
Adomantra Pvt Ltd
- 2 years of experience as a Senior Content Manager with Adomantra Pvt Ltd, Delhi
- Nearly 14 years of experience in content development for blogs, articles, company websites, keyword-centric writing, advertising copies, and more
- Experience in researching, curating, writing, proofreading, editing, and managing content for B2B and B2C clients
- Expertise in quick understanding of client content requirements, sizing up assignments, setting priorities, delivering high-quality content within a set timeline
- Leveraging industry knowledge of best SEO Practices in creating contents that ensure high Search Engine performance
- Excellent writing, researching, curating, editing, and verbal communication skills
- Updating with evolving and highly dynamic social media and digital landscape.
Freelance Content Writer
- Worked With Digital Marketing Companies as Freelance Content Writer
- Associated with some of major companies like Techmagnate, Travel Triangle, EZ Rankings, Avya Tech, Cafewhiz, Indianshelf, Get Your Venue, Venuelook, etc.
Associate Professor
- 14 Years’ of Teaching Experience as Associate Professor, Management, Travel, Tourism, and Hospitality
- Authored Text Books in Travel, Tourism, and Hospitality Subjects.
- Developed students'' critical thinking skills through interactive classroom activities and discussions
- Integrated real-world examples into lessons, making course content more relevant and engaging for students
- Organized extracurricular activities that enriched students'' educational experience while also promoting community involvement
- Improved student retention rates by providing timely feedback, tailored support services, and close monitoring of progress throughout the semester
Content Head
Adomantra Digital
01.2024 - 07.2024
- Facilitated brainstorming sessions among team members to generate innovative ideas for future projects.
- Directed SEO initiatives to improve organic search rankings for targeted keywords and phrases.
- Cultivated partnerships with key influencers within industry that led to valuable guest-contributed articles.
- Collaborated with cross-functional teams to produce integrated marketing campaigns and materials.
- Spearheaded development of new content formats, increasing audience reach and diversifying offerings.
- Developed comprehensive content strategies aligned with company objectives and target audiences.
- Conducted regular competitor analysis, staying informed on industry trends and adapting strategies accordingly.
- Established solid network of freelancers, securing reliable resources for additional content needs.
Education
Bachelor’s in Tourism and Hospitality Management-Gold Medalist - Travel, Tourism, Aviation & Hospitality
Jai Narayan Vyas University
Jodhpur 06.1994 - 06.1995
Master’s in Travel and Tourism Administration -
Jai Narayan Vyas University
Jodhpur 06.1996 - 06.1998
Skills
Content Management
Accomplishments
- Created, edited, proofread text content for company websites and blogs.
- Working in perfect tandem with the SEO team to produce content across diverse niches like hospitality, travel, health, IT, education, home décor, etc., sectors.
- Helped companies to create a perfect brand identity with well-written text contents.
- Preparing well-structured drafts using Content Management Systems.
Timeline
Content Head
Adomantra Digital
01.2024 - 07.2024
Master’s in Travel and Tourism Administration -
Jai Narayan Vyas University
06.1996 - 06.1998
Bachelor’s in Tourism and Hospitality Management-Gold Medalist - Travel, Tourism, Aviation & Hospitality
Jai Narayan Vyas University
06.1994 - 06.1995
Senior Content Manager
Adomantra Pvt Ltd
Freelance Content Writer
Associate Professor
Mailingaddress
36/701, Lotus Espacia Boulevard, Noida, Uttar Pradesh, 201304
Personal Information
Date of Birth: 03/07/74
Extracurricular Activities
Participating in Academic Debates and Programs Painting Gardening Writing Short Stories
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