ARPITA MUKHERJEE
Gurugram
Summary
Innovative Content Specialist with strong background in developing and editing high-quality content across multiple platforms. Strengths include exceptional research skills, ability to adapt writing style to audience needs, and proficiency in utilizing SEO strategies to increase online presence. Known for driving brand awareness through compelling and engaging content creation.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Freelancer
Project-Based (Self-Employed)
Remote
10.2016 - Current
- Social Media Marketing & SEO: Edit & updated the old posts by complying with SEO guidelines & proofread the posts.
- Create copies for social media platforms such as Facebook, Twitter and Instagram.
- Web Content Writing and Editing: Write and review blogs & articles spanning 500-1000 words by maintaining 100% quality with zero plagiarism.
- E-learning Content Development (Project-Based): Proofread the e-learning course materials (print and visual), Develop scripts for micro-learning as well as off-the-shelve course materials, Create content for social media platforms.
- Developed customized solutions for diverse client projects across multiple domains and industries.
Content Writer (Search)
06.2022 - 12.2022
- Developed content for a variety of campaigns and projects.
- Managed all aspects of content development for multiple brands.
- Created content for website, emails, newsletters, articles, and social media.
Executive - Digital Marketing
12.2021 - 03.2022
- Content Creation for all types of social media platforms.
- Plan and monitor the ongoing company presence on social media platforms.
- SEO and Email marketing.
- Formulate marketing strategies.
- Collaborate with designers to improve the user experience.
- Track and analyse online marketing trends.
Editor - Product Development
10.2016 - 06.2021
- Managed a team of content quality analysts and provided guidance on quality assurance.
- Monitor content accuracy and quality across multiple channels, including print, web, and social media.
- Analyze customer feedback and feedback from internal stakeholders to identify areas of improvement.
- Develop and implement quality assurance processes, procedures, and standards.
- Utilize a variety of tools and techniques to assess content, including natural language processing, text mining, and machine learning algorithms.
- Generate reports to document quality assurance findings and provide data-driven recommendations to stakeholders.
- Train and mentor junior content quality analysts.
Web Content Writer
06.2016 - 07.2016
- Developed targeted content for variety of clients' websites and social media pages.
- Edited content contributions from clients to ensure accuracy, readability and brand-consistent tonality.
News Reporter
10.2015 - 03.2016
- Reporter for the Guwahati edition since December 2015-published 16 by-line articles.
- Assigned news beats - IIT Guwahati, Archaeology, Science and Technology, Women and children, City News, Communist Party of India, Handloom and Textile.
Education
Master of Arts - Mass Communication & Videography
Rabindra Bharati University
Kolkata, West Bengal 08.2013 - 08.2015
Skills
- Research
- Storytelling
- Content Development
- SEO
- Editing and Proofreading
- Script Writing
- Training & Team Management
- Project Management
- Adobe Photoshop
- Canva
- Translation (Eng to Hin)
- AI Tools
Accomplishments
- Won 'Spot Award' for remarkable performance in leading a project.
- Appreciations from clients and senior leaders in the organisation for maintaining 100% quality at work.
- Represented India in International Model United Nations Online Conference 97.0.
- Co-author of 2 recently published anthology, 'Behind the Seasons' Whisper', People, Places, Possibilities.
- Published 4 research papers in academic books on 'Ethnic diversity in Indian Art and Culture.'
Languages
- Hindi
- Assamese
- Bengali
- Esperanto
- English
- Hindi
- Assamese
- Bengali
- Esperanto
Writing Portfolio
https://medium.com/@arpitamukherjee95
https://brandhype.in/optimize-blog-content-for-traffic-and-conversions/
https://sisajmer.com/blog/personalized-learning-ajmer-schools/
https://www.pinnaclepacks.com/blog/how-custom-printed-food-paper-enhances-your-brands-packaging-experience/
Workshops And Internships
- Participated in the PRSI, Kolkata Chapter 'Engage 2015' Pre-conference Workshops, CONTENT MARKETING, LEVERAGING BLOGGING IN A SOCIALLY CONNECTED WORLD, eCOMMERCE
- Interned as a Content Writer - Product Development in Memeraki
Languages
English
Advanced
C1
Hindi
Proficient
C2
Bengali
Proficient
C2
Timeline
Content Writer (Search)
06.2022 - 12.2022
Executive - Digital Marketing
12.2021 - 03.2022
Freelancer
Project-Based (Self-Employed)
10.2016 - Current
Editor - Product Development
10.2016 - 06.2021
Web Content Writer
06.2016 - 07.2016
News Reporter
10.2015 - 03.2016
Master of Arts - Mass Communication & Videography
Rabindra Bharati University
08.2013 - 08.2015