ARPITA PANDEY
New Delhi
Summary
Creative and results-driven content specialist with 6+ years of experience across global markets (USA, UK, DACH, Asia, and Middle East). Proven track record in leading cross-functional teams, driving lead generation through strategic content campaigns, and optimizing brand presence across various platforms. Adaptable, with a deep understanding of SEO, content marketing, and multi-channel strategies. Seeking to leverage extensive content management expertise into a Content Manager, Product Marketing, or Project Management role.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Writer
Magnifi
Mumbai
08.2023 - Current
- Generated USD 75K+ worth of leads and conversions from marketing campaigns through content and strategy support
- Single-handedly managed content and copy across 6 collaterals— PR, Social Media, Email, Lead/Demand Gen, Website, SEO— boosting impressions and open rates by up to 150%
- Catered to sports/video tech markets across the USA, UK, DACH, Asia, and the Middle East
Freelance writer
11.2022 - 07.2023
- Networked extensively to find and source 10+ clients across domains
- Assessed the content needs of brands and developed suitable plans of action to deliver desired results
- Interviewed clients for feedback, and employed any suggestions to consistently improve work quality
- Single-handedly provided end-to-end services to establish long-term, transparent work relationships
Copywriter
ALM CORP
06.2022 - 11.2022
- Served clients across North America and UK to strengthen their digital presence
- Created 400+ landing pages, blogs, and guest posts
- Boosted reach and visibility of existing content by identifying and optimizing SEO gaps
- Utilized content and SEO best practices to inform, educate, and appeal to clients' target audiences
Senior Content Writer
MEDIA MANTRA
Gurgaon
08.2021 - 02.2022
- Communicated with Industry Leaders directly to understand their PR requirements
- Executed promotional campaigns and helped strategize marketing activities
- Created 600+ authored articles, press releases, white papers, social media posts for client PR
- Led and mentored a team of junior and freelance writers to help improve the overall quality of content
Content/Copywriter
PAPRE CONTENT SOLUTIONS
India
01.2019 - 08.2021
- Created content and copy for clients across 20+ industries
- Provided holistic writing services from brief analysis and research to interlinking and editing
Education
BCOM - Hons.
Atma Ram Sanatan Dharma College, Delhi University
Delhi, IndiaSkills
- Content marketing
- Email marketing
- Public Relations
- SEO
- Strategic content planning
- Project Leadership
Certification
- Fundamentals of Digital Marketing- Google
- Email Marketing- HubSpot Academy
- Search Engine Optimization (SEO) I & II- HubSpot Academy
- Introduction to Financial Markets- Indian School of Business
- Business Writing- University of Colorado Boulder
- Specialization in Business English- Arizona State University
- MS Office- Tata Capability Development
- First Step Korean- Yonsei University
Volunteer Experience
- Founder, NGO ASMI, 2021, Promote financial independence and literacy amongst women.
- Vice President, Girl Up Wings, A prominent UN Chapter in Delhi.
Timeline
Content Writer
Magnifi
08.2023 - Current
Freelance writer
11.2022 - 07.2023
Copywriter
ALM CORP
06.2022 - 11.2022
Senior Content Writer
MEDIA MANTRA
08.2021 - 02.2022
Content/Copywriter
PAPRE CONTENT SOLUTIONS
01.2019 - 08.2021
BCOM - Hons.
Atma Ram Sanatan Dharma College, Delhi University