Arpita Vaidya
Summary
Result-driven pharmaceutical marketing leader with 15+ years of experience in building & scaling high-value brands, including the ₹260 Cr flagship brand Nexito. Proven ability to drive market leadership and accelerate growth through data-led strategy, digital enablement, and strong cross-functional collaboration. Demonstrated expertise in high-impact brand launches, market shaping initiatives, digital transformation & omnichannel HCP engagement.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Manager
Sun Pharma Industries Ltd.
12.2015 - Current
- Formulated & executed comprehensive marketing & omnichannel strategies for Nexito driving IQVIA market share & rx share gain across key specialties – (psychia ~1% & neuro 3.5%)
- Managed high volume Encorate range (26% MS, ₹80 cr) & delivered a 4% market share gain and Sulpitac (28% MS, ₹40 cr)
- Revived Vernace brand, delivering 4X growth from ₹1.5 Cr to ₹6 Cr through targeted repositioning and strengthening brand communication
- Pioneered digital outreach initiative for Encorate syrup to drive penetration in pediatric specialty segment
- Demonstrated excellence in cross‑functional collaboration across sales, compliance, medical, digital, purchase, SFE, distribution teams; consistently enabling aligned execution and business outcomes.
Product Manager
Alembic Pharmaceuticals
05.2011 - 12.2015
- Managed ₹15 Cr cardio-diabetic portfolio including Cetanil, Glz Plus, Glimser
- Successfully repositioned Glz Plus, delivering 45% growth
- Conducted market research surveys and identified new product opportunities
Education
Digital Marketing Program For Brand Managers -
MICA
11.2025 - 03.2026
Advanced Program for Marketing Professionals -
Indian Institute of Management, Calcutta
11.2020 - 01.2022
Post-graduate diploma - Pharmaceutical Marketing
SIES College of Management Studies Navi Mumbai
07.2009 - 01.2011
B. Pharmacy -
Mumbai University
08.2005 - 01.2009
Skills
- Brand Building & Lifecycle Management
- New Product Launch & Market Shaping
- Customer (HCP) Insight & Segmentation Strategy
- Go-to-Market Strategy & Execution Excellence
- People Leadership & Talent Development
- Omnichannel & digital HCP engagement
Accomplishments
- Business Leadership, Led a ₹300 Cr portfolio delivering sustained growth; scaled flagship brand Nexito to 12% YoY growth, reinforcing market leadership in the antidepressant segment.
- Launch Excellence, Spearheaded successful brand launches of Ampanel and Nexluma.
- Digital Transformation, Designed and implemented scalable omnichannel HCP engagement model, enhancing reach and engagement effectiveness.
- People & Cross-Functional Leadership, Managed and developed direct report (Assistant Product Manager), mentored interns, and played a key role in enterprise initiatives including Project S3, driving cross-functional alignment and execution.
Awards And Leadership Development
- Recognized consistently for high performance across multiple years: FY 2018 – FY 2023, FY 2025, and FY 2026
- Completed 3-month Corporate Diva Plus program on women leadership development in 2020
Timeline
Digital Marketing Program For Brand Managers -
MICA
11.2025 - 03.2026
Advanced Program for Marketing Professionals -
Indian Institute of Management, Calcutta
11.2020 - 01.2022
Marketing Manager
Sun Pharma Industries Ltd.
12.2015 - Current
Product Manager
Alembic Pharmaceuticals
05.2011 - 12.2015
Post-graduate diploma - Pharmaceutical Marketing
SIES College of Management Studies Navi Mumbai
07.2009 - 01.2011
B. Pharmacy -
Mumbai University
08.2005 - 01.2009