IKSHIT MISTRY
IIM C - AI In Marketing
Thane,MH
Summary
Marketing Catalyst with verifiable track record of increasing revenues, profits and market share through analytical & micro-segmented strategy.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Marketing Manager
HDFC Bank
Mumbai, Maharashtra
04.2021 - Current
- Managed omni-channel CASA campaigns like CASA Inactive, Attrition, Investments(FD, MF, SIP, SGB, NPS), Nil & Skip etc.
- Segment-level Nudges in journeys leading to 3X lift in progressing from one step to the next.
- Collaborated with Product, Business, Brand & Technology teams to bring ideas to life and build customer-centric digital solutions
- Reduction in drop-offs through personalized communication, leading to form completions (from 83% drop offs to 59%). Understood Digital Footprint to create omni-channel experience via Adobe Target leading to relatability (on 3 step form) thus leading to lesser drop offs and relatively high conversion percentage
- End-to-end orchestrated multiple digital journeys like Fixed Deposit, Mutual Funds, Insta Savings Account, Sovereign Gold Bonds, and more
- Lead innovations on Interactive Emailers Bank-wide with Netcore - AMP, BIMI, etc. (Accordion, Calculator in mail, CTA in SL, Offers as promotions)
- Reducing CAC though multi-channel communication approach
- Created FAQ based Chatbots for investment related products leading to nurturing at MOFU stage leading to Visits in product journeys
- Tested more than 50 micro-segments (investors, ALOR, PLOR, Value Enhancements, iNBA, etc.) with failure as learning and scaling up the working use-cases
- Remarketing Savings / Insta accounts with an incremental 2% business MoM testing interactive videos, chatbots, voice blast etc
- Hyper-Personalized "Know Your Programme" initiative for HNW customers (n=1) nurture & cross sell objective leading to cross selling of ~23% customers in Q1’22-23
- Activated CASA inactive customers (no customer induced transactions for 3 months) with a MoM lift of 39%
- Tested 150+ combinations on Website basis micro-segmentation and Topical theme.
Product Marketing Manager
Mid-Day, Jagran Group
Mumbai, Maharashtra
11.2020 - 03.2021
- End to end work on third party automation tools like CleverTap and BuyNxt for customer journey creation, mapping & communication
- Follow and analyze market trends to position products (best value products)
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Worked on analytics tools (Google Analytics, CleverTap etc.)
- Added gamification like crosswords, Dynamic content, etc to the portfolio contributing to engagement and stickiness.
Marketing Manager
Nearby Technologies Private Limited
Mumbai, India
02.2019 - 09.2020
- Handling multiple products with end to end marketing f or B2B2C products: -BuyNearby: Growth in customer orders from 5 order a week to 7 orders a day in less than 3 months
- Relaunched the product with new features and benefits
- Content for customer and retailer app screen flow
- JobsNearby: Launched the product for end users with app screen content and pitch videos gaining 1000 registrations on an average per day
- Flipkart Delivery Partner module: Launch of the product and BTL with Flipkart f or delivery boys, helping retailers to earn more even during COVID-19
- Retailers day campaign for retailer's retention and engagement on Launchpad6
- Gained about 30,000 videos from across the country for the competition thus gaining mileage to help more ID sales and trust in retailers to be with PayNearby
- Managed direct marketing costs within agreed measures in order to maximize returns on investment
- Developed brand strategies by utilizing data, to monitor brand performance
- Cross-Promo Tie-ups with multiple brands for better reach and customer acquisition and retention; ShopperStop, Croma, Saregama Carvaan, etc to name a few
- Managed multiple aspects with regards to advertising, marketing, promotional activities (Email, SMS marketing)
- Developed and measured results of email & SMS campaigns to loyalty base to boost online sales
- Agency briefs to convey campaign requirements and provide recommendations with overall database and campaign knowledge
- Drove Retailer benefit program for retailers to opt for Nearby services for self and offer products at a better rates and commissions
- Design media plan with ideal media for communicating to consumers (Digital) and the ATL and BTL activities for each brand thus reducing CAC.
Marketing Manager
Vasan Healthcare Private Ltd
Mumbai, India
02.2017 - 02.2019
- New product launches
- Digital cost and campaign moderation
- Responsible for BTL Marketing for multiple centres
- EBIDTA working for region by means of pulling down the cost
- Profitability index working for ROM and merchandising on lenses and care formatting
- Worked on Brand Awareness for Regional outlets of the company and strategic calls with regards to ATL marketing to achieve desired numbers
- Majorly, Getting about 40 companies for tie
- Ups to generate long term revenue
- Brand architecture adherence and vendor management.
Assistant Manager
Raymond Limited
Mumbai
12.2014 - 02.2017
- Handled store operations and worked on marketing and merchandising assignments
- Grew revenue of stores by 6% EBIDTA at Phoenix and Panvel locations
- Ups and bulk activations done for consumer engagement
- Awarded as the best regional manager
- ACE designated at RAL
- Mall promotions and activation
- Alliances across brands for increasing consumer walk
- Ins (Barter tie
- Topical campaigns for store.
Education
AI in Marketing - Marketing
IIM
Calcutta 03.2021 - 12.2021
MBA - Marketing
MERC Institute of Management
Pune 06.2013 - 08.2015
Master of Science - Information Technology
R D National College
Bandra 06.2008 - 11.2012
Hubspot Agency Partner Content Marketing - undefined
eMarketing Institute
Mobile App Marketing - Udemy -
Udemy
Digital 04.2001 -
Skills
Digital Analytics
Marketing AutomationCustomer ExperienceAdvertisingBrand Management
App Marketing
Push Marketing
Vendor managementProduct Marketing
Product Mix
ROI Calculations
New Product Channels
Value Propositions
Product development lifecycle
Go-to-Market Plans
Pricing strategy
Market intelligence
Budgeting
Brand development
Campaign management
Accomplishments
- Managed production of Fixed Deposit (Adobe Journey )from concept creation to launch.
- Received “Silver Star” for Insta Funding Business Q3 21-22
- “Gold Star” for UnAssisted Fixed Deposit Business -Q1 22-23
- Certified Adobe Analytics Professional
- Certified in Analytics by Google
Timeline
Marketing Manager
HDFC Bank
04.2021 - Current
AI in Marketing - Marketing
IIM
03.2021 - 12.2021
Product Marketing Manager
Mid-Day, Jagran Group
11.2020 - 03.2021
Marketing Manager
Nearby Technologies Private Limited
02.2019 - 09.2020
Marketing Manager
Vasan Healthcare Private Ltd
02.2017 - 02.2019
Assistant Manager
Raymond Limited
12.2014 - 02.2017
MBA - Marketing
MERC Institute of Management
06.2013 - 08.2015
Master of Science - Information Technology
R D National College
06.2008 - 11.2012
Mobile App Marketing - Udemy -
Udemy
04.2001 -
Hubspot Agency Partner Content Marketing - undefined
eMarketing Institute