Arsh Parihar
Bengaluru
Summary
Dynamic and results-oriented professional with 4.5 years of progressive experience in data management and marketing, seeking a challenging role as a Marketing Operations Specialist where I can leverage my skills in marketing operations, data analysis, and project management to drive business growth and success.
Overview
4
4
years of professional experience
Work History
Marketing Operations Specialist
TargetRecruit
01.2024 - Current
- Manage the evolution of Marketing Cloud Account Engagement(Pardot) and technology stack
- Led the implementation and optimization of marketing campaigns using Salesforce Marketing Cloud, ensuring seamless integration with other marketing platforms and systems.
- Designed and implemented custom Salesforce reports and dashboards to provide real-time visibility into marketing performance metrics, enabling data-driven decision-making.
- Oversee and optimize marketing processes and workflows under Pardot to improve efficiency and effectiveness.
- Led the development and implementation of lead management processes and procedures to ensure efficient and effective handling of leads throughout the sales funnel.
- Collaborate with cross-functional teams to develop and execute marketing campaigns, ensuring alignment with business objectives.
- Spearheaded the implementation of new marketing technologies and tools to enhance team productivity and campaign performance.
- Provide training and support to marketing team members on systems, processes, and best practices.
Marketing Associate
TargetRecruit
03.2020 - Current
- Assisted in the development and execution of multi-channel marketing campaigns to drive brand awareness and customer engagement.
- Conducted market research and competitor analysis to identify market trends and opportunities.
- Utilized Google Analytics to track website traffic, user behavior, and conversion pathways, identifying opportunities for website optimization and user experience enhancements.
- Managed social media accounts and monitored online conversations to maintain brand reputation.
- Created custom Google Analytics dashboards to monitor website performance metrics, such as bounce rate, session duration, and goal completions, and delivered regular performance reports to stakeholders.
- Contributed to the development of marketing collateral, such as brochures, flyers, and presentations.
Data Management Executive
TargetRecruit
09.2019 - Current
- Managed and maintained databases to ensure data accuracy, integrity, and security.
- Developed and implemented data quality standards and procedures to improve data consistency and reliability.
- Generated regular reports and dashboards to provide insights into key performance metrics and trends.
- Conducted data analysis to identify opportunities for process improvement and cost savings.
- Provided support to internal stakeholders on data-related inquiries and requests.
- Assisted in the integration of new data sources and systems.
Education
Bachelor of Engineering - Electronics & Instrumentation
Institute of Engineering & Technology - DAVV
Indore, India05.2019
Skills
- Experience with Salesforce & Pardot
- Workflow and Process Optimization
- Marketing Campaign Management & Optimization
- Lead Management
- Performance Measurement and Analytics
- Data Manipulation and Analysis
- Competitor Analysis
- Cross-Functional Collaboration
- Dashboard Management
- Market Research and Analysis
Timeline
Marketing Operations Specialist
TargetRecruit
01.2024 - Current
Marketing Associate
TargetRecruit
03.2020 - Current
Data Management Executive
TargetRecruit
09.2019 - Current
Bachelor of Engineering - Electronics & Instrumentation
Institute of Engineering & Technology - DAVV