Arul Anbalagan

Client: Samsung.

• Resolve technical issues for customers, ensure their satisfaction, and collaborate with other teams, such as product management and engineering, to improve products and resolve issues.
• Participate in product development meetings, suggest new product ideas, and stay up to date on product features.
• Identify and resolve the underlying reasons for product or system failures.
• Strong experience in video ad technologies, including VAST, VMAP, VPAID, and IAB standards. Knowledge of ad servers, DSPs, ad exchanges, and SSPs.
• I have experience in AWS services like S3, Athena, and QuickSight.
• Monitoring the Prod Airflow DAGs on a requirement basis.
• Performed data analysis and shared insights with the business to improve customer experience.
• Extract and aggregate data from a variety of sources into data warehouses.
• Professional experience using modern log and metric aggregation software (e.g., Grafana, Elasticsearch, and Kibana).
• Experience in SQL, PostgreSQL database, and Snowflake.
• Writing SQL queries for reporting and troubleshooting purposes.

• Campaign Management: Execution, monitoring and measurement of ad campaigns and their success.
• Worked with team members in the Media, Sales, and Billing team.
• Creating reports on a recurring or ad-hoc basis to improve measurement and visibility of Key Performance Indicators (KPI).
• Providing daily/weekly/monthly operations performance metrics in a timely manner with data integrity.
• Develops new reports and modifies existing reports, both proactively and in response to client request; or to improve operational efficiencies
• Managing the online Ad campaigns, and creative trafficking of Displays and Native ads. Expertise with all internal ad platforms: Yahoo – Native & DSP – Display, Video & Native Platform.
• Helping Managers in running the day-to-day operations smoothly
• Managed a AOS team of 4 people for Canada Market.
• Take care of the entire campaign management. In that, getting RO, Campaign booking, report and billing
• Responsible for my team SLA’s (Quality, Utilization, TAT, AHT, Knowledge Check, Calibrations, CSAT etc.) and ensure that the team targets are met consistently
• Attended regular training to enhance performance and expand knowledge.

• Experience in developing effective test scripts from requirements
• Experience in testing web & mobile based applications
• Ability to think out of box and find the rarer scenario that adds value to the product
• Cross device and exploratory testing
• Defect reporting and hands-on experience in Jira
• API testing through Postman
• Preparation of Json request for API testing Finding requests in Amazon CloudWatch logs
• Experience in writing and executing Automation Script for web Application
• Review and understand the functional requirements and technical design documents to the extent necessary to develop good test cases.

• Work directly with Oath account teams to perform all aspects of campaign management, including Ad trafficking, pixel generation, testing/QA, deployment, delivery, and optimization
• QA and traffic HTML5, JavaScript, VAST, VPAID, Mobile, and Rich Media assets
• Troubleshooting the technical issues with operation managers and support engineers
• Responsible for successful delivery of all campaign media and Monitor upwards of $1.2 Million worth of revenue per month
• Providing the reports such as audience engagement, daily pacing, up to date, post reports, rich media
  and Video metrics from the publisher reporting tools and screenshots
• Work with Sales, Media Planning, and Account managers to ensure campaigns pace correctly and deliver in full
• Double checking the functionality and accuracy of creative by assigning to test pages.

• Worked directly with Microsoft account teams to perform all aspects of campaign management, including Ad trafficking, pixel generation, testing/QA, deployment, delivery, and optimization
• Worked directly with Microsoft operation managers and support engineers to resolve technical creative issues
• Point of escalation for all high priority executions and technical issues with significant revenue impact
• Document best practices and actively share new knowledge/ product updates with the team along with providing ongoing feedback to Microsoft to improve efficiencies and our working relationship
• Designated trainer for Infosys team members