Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Extracurricular activities
Interests
Disclaimer
Personal Information
Timeline
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Arun Prakash

Arun Prakash

Business development executive-International Business
Bangalore

Summary

Business Development Professional with a proven track record of driving growth and uncovering new opportunities in both international and domestic markets. Skilled in strategic planning, market analysis, and client relationship management, with specialized expertise in launching brands in new countries and expanding distribution networks. Adept at identifying market gaps, establishing brand presence, and building strong partnerships. Strong emphasis on team collaboration, achieving results, and adapting seamlessly to dynamic market demands. Known for leadership, negotiation, and effective communication skills, consistently delivering on targets and driving business success across multiple regions.

Overview

10
10
years of professional experience
5
5
Languages

Work History

Business Development Executive

Marico Ltd.
09.2022 - Current
  • Conducted comprehensive market research and competitive analysis to identify untapped opportunities and tailor entry strategies accordingly that led to successful launch of Marico in multiple European markets, including Ireland, Cyprus, Sweden, Belgium, Latvia, Finland, and France, establishing brand presence and overseeing all aspects of the market entry process.
  • Re-established Marico's business in the Netherlands, spearheading strategies for re-entry and ensuring strong brand positioning in the competitive landscape.
  • Expanded distribution network across the UK, growing the market footprint beyond London.
  • Coordinated and led launch initiatives across the UK and EU, driving demand generation activities and aligning with regional marketing strategies to support long-term brand growth.
  • Adopted a focused approach on budget management and cost efficiency, ensuring strategic spending while maximizing return on investment (ROI) in alignment with the company's Gross Revenue (GR) targets.
  • Worked closely with the TRA and marketing teams to develop and implement compliant packs, offering both temporary and long-term solutions to address regulatory challenges while improving customer satisfaction.
  • Collaborated with cross-functional teams including product development, supply chain, and finance to ensure alignment and support for new market initiatives.
  • Developed and implemented risk mitigation plans to navigate regulatory and economic challenges in new countries, ensuring uninterrupted business operations.

Senior Distribution and Sales Executive

Perfetti Van Melle
01.2021 - 09.2022
  • Developed and executed strategic sales plans across three key districts, resulting in a measurable increase in regional market share.
  • Led and mentored a team of PSRs and SSRs, fostering professional growth and enhancing team performance through targeted training and leadership.
  • Implemented initiatives to strengthen rural distribution infrastructure, significantly improving product availability and market penetration in underserved areas.

Senior Officer-Retail Sales

Asian Paints Arabia
06.2018 - 01.2021
  • Handled Emirates of Dubai and Abudhabi.
  • Responsible for overall business and activations from Site conversions to after sales.
  • Successfully Played a pivotal role in creating exclusive type of paint to cater Exhibition companies.

Area Sales Executive

Britannia Industries Ltd
01.2018 - 06.2018
  • Increased territory sales by implementing effective sales strategies and building strong customer relationships.
  • Managed key accounts, ensuring high levels of service quality and fostering long-term relationships.

Executive Sales

Hindustan Coca Cola Beverages Pvt Ltd
11.2015 - 12.2017
  • Handled Trivandrum, Kollam and Alappuzha districts.
  • Successfully handled Kerala's biggest Volume distributors.
  • Initiated and executed Project Red: creative marketing campaigns and executions which in turn helped in acquiring weighted outlets.

Education

Executive Programme - Sales and Marketing

Indian Institute of Management
Indore
10.2022 - 12 2023

MBA - Marketing-HR

MSN Institute of Management And Technology
Kollam
01.2013 - 1 2015

Bachelor of Business Management - Bachelor of Business Management

Amrita Viswa Vidyapeetham
Kerala
01.2009 - 1 2012

Skills

  • Sales management
  • Effective team management
  • Sales hiring and development
  • Market analysis

  • Market penetration
  • Sales pipeline management
  • Strategic business planning

Accomplishments

  • Winner of the Perfetti SAMMAN Contest for South India in the month of Sep 2021.
  • Won 3rd place in the Sub Avsar DSE contest conducted during ASO 2022 in South India (Perfetti Van Melle).
  • Attrition free year- Zero resignation in my team (also 2 of my team mates got promoted for next level).
  • Winner in Asian Paints Berger Demand Generation competition conducted across GCC countries. Recognized for cracking major contractors and sites of competitors.
  • First in UAE to get site conversion for Royale Atmos- for a school, converted from Jotun.
  • Played a pivotal role in developing an exclusive paint for exhibition companies while carefully addressing their needs and solving the same. This helped in gaining a great momentum in sales volume of Royale Brand.
  • Best Team Leader in Kerala for NPD - POP CAN Launch (2016).
  • Volume Champion Kerala in the year 2016.
  • Implemented Bottle of the Pyramid concept through Splash Bars and was topper of the batch.

Extracurricular activities

Cricket Player, District cricket team U-19, Kollam, 2009 Vice Captain, Amrita College Cricket team, Amrita Viswa Vidyapeetham, 2012

Interests

Bird watching
Wildlife photography
Travelling
Sports

Disclaimer

I hereby declare that all the details furnished above are true to the best of my knowledge and belief.

Personal Information

  • Date of Birth: 09/05/91
  • Nationality: Indian

Timeline

Executive Programme - Sales and Marketing

Indian Institute of Management
10.2022 - 12 2023

Business Development Executive

Marico Ltd.
09.2022 - Current

Senior Distribution and Sales Executive

Perfetti Van Melle
01.2021 - 09.2022

Senior Officer-Retail Sales

Asian Paints Arabia
06.2018 - 01.2021

Area Sales Executive

Britannia Industries Ltd
01.2018 - 06.2018

Executive Sales

Hindustan Coca Cola Beverages Pvt Ltd
11.2015 - 12.2017

MBA - Marketing-HR

MSN Institute of Management And Technology
01.2013 - 1 2015

Bachelor of Business Management - Bachelor of Business Management

Amrita Viswa Vidyapeetham
01.2009 - 1 2012
Arun PrakashBusiness development executive-International Business