ARUN SURI
Business Delevopment Manager
Jammu,JK
Summary
Dynamic career of 14 years reflecting pioneering experience and month on month success in achieving revenue and business growth objectives. Deep understanding of critical business drivers in multiple markets and industries; established large volume, high profit accounts with excellent levels of retention and loyalty. Experienced in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business relationships and building an extensive client base; distinction of accomplishing multi-fold revenue increase. An impressive communicator with excellent interpersonal negotiation, convincing and analytical skills. Experience in managing branch/territory as profit centre, operations, and customer services. Strong exposure and understanding of business/marketing concepts of Telecom, Electrical (Sales, Customer Support, Channel Management, Product launch).
Overview
14
14
years of professional experience
1
1
Language
Work History
Senior Sales Manager
Prince Pipes and Fittings Ltd
03.2025 - Current
- Handling a Team of 14 on roll employees.
- Handling a Turn over of 40 cr.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
- Formulated and presented innovative strategies to stakeholders to build successful sales plans.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
- Investigated competitive landscape to anticipate negative business impacts.
- Drove profitability by reallocating resources and focusing on high-potential opportunities, resulting in a significant increase in overall company revenue.
- Established a robust CRM system that allowed for accurate tracking of customer interactions, leading to more informed decision-making throughout the entire sales process.
- Conducted comprehensive market research to identify emerging trends, opportunities for growth, and potential risks to inform business strategy.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
- Championed the adoption of new sales tools and technologies to modernize operations, improve efficiency, and enhance overall team performance.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
Manager of Business Development and Sales
V Guard Industries Ltd
11.2022 - 03.2025
- Handling a Team of 4 on roll employees. And 2 off role employees
- Taking care of planning and execution of new products as well as Distributors.
- Taking Care of Project sales.
- Responsible for Revenue generation, Branch Profitability, Market share, operational cost of branch.
- Manage and monitor all the Area of Distributors ensuring improved sales through retailers
- Allocation of monthly sales targets to Distributors
- Resolving queries and doubts of dealers and retailers- Timely visits retailers as well as distributors
- Build Trust and good relationship with distributors/retailers and company by clearing any doubts/confusions and providing solutions.
- Achievement of market sales target as allotted to them and ensure availability of updated price list, at all times. Guide sales executives to ensure proper product display and positioning daily update to the RBH on slow- and fast-moving stock.
- Coordinating with marketing team to organize the level marketing.
- Coordinating with the Logistics team to understand ensure product availability and customer delivery.
- Taking charge of staff training and implementing it on regular basis. Planning marketing activities in all areas
- Experience in implementation of marketing & sales promotion plans for new business generation.
- Meeting the primary, secondary and tertiary target.
Manager of Business Development and Sales
Havells India Ltd
11.2018 - 11.2022
- Handling a Team of 12 on roll employees. And 4 off role employees
- Taking care of planning and execution of new products as well as Distributors.
- Taking Care of Project sales.
- Providing information of all schemes to distributors & ensure to close same within time with the help of team.
- Responsible for achievement of Primary, Secondary and Retail related targets.
- Manage and monitor all the Area of Distributors ensuring improved sales through retailers
- Allocation of monthly sales targets to Distributors
- Resolving queries and doubts of dealers and retailers- Timely visits retailers as well as distributors
- Build Trust and good relationship with distributors/retailers and company by clearing any doubts/confusions and providing solutions.
- Achievement of market sales target as allotted to them and ensure availability of updated price list, at all times. Guide sales executives to ensure proper product display and positioning daily update to the RBH on slow- and fast-moving stock.
- Coordinating with marketing team to organize the level marketing.
- Coordinating with the Logistics team to understand ensure product availability and customer delivery.
- Taking charge of staff training and implementing it on regular basis. Planning marketing activities in all areas
- Experience in implementation of marketing & sales promotion plans for new business generation.
- Meeting the primary, secondary and tertiary target.
- Maintaining the level of stock at distribution/dealers point
Area Sales Manager For J&k
Nilkamal ltd
03.2018 - 10.2018
- Handling J&k.
- Trade Satisfaction & Communication. Settlement of Market Schemes within TAT.
- Review of productivity through effective implementation of system and processes.
- Reviewing each distributor once in a month by personally visiting their market on all KPI's along with an Objective of zero issues pending with distributors.
- Handling 12 distributors with a team of 15 Sales Officer.
- Managing Stock inventory and Plant Operations with logistic and Manufacturing Team.
- Dealing with Government organisations for institutional sales.
Area Sales Manager
Syska Led Lights Pvt.ltd
11.2017 - 03.2018
- Handling Jammu province.
- Handling 1 Super Distributor and 6 Regional Distributors.
- Doing a Monthly 1.20 cr of revenue.
- Trade Satisfaction & Communication. Settlement of Market Schemes within TAT.
- Explore possibilities to expand distribution in the given area.
- Review of productivity through effective implementation of system and processes.
- Reviewing each distributor once in a month by personally visiting their market on all KPI's along with an Objective of zero issues pending with distributors.
Assistant Manager
Dishnet Wireless Ltd.
05.2014 - 11.2017
- Handling Zone Jammu city.
- Handling 41 BTS with 110 UAO and 670 UEO.
- Doing 2300 new acquisition with 1.20 cr of revenue.
- Trade Satisfaction & Communication. Settlement of Market Schemes within TAT.
- To ensure timely submission of CEF and reduction of CEF rejection cases as per the company norms.
- Explore possibilities to expand distribution in the given area.
- Review of productivity through effective implementation of system and processes.
- Reviewing each distributor once in a month by personally visiting their market on all KPI's along with an Objective of zero issues pending with distributors.
- Recognizes high Performers & defining Growth Maps to take higher responsibility Man Management and employee Retention.
Professional Sales Officer Smart Phone
Micromax informatics. Pvt Ltd.
10.2013 - 05.2014
- Providing information of all schemes to distributors & ensure to close same within time.
- Responsible for achievement of Primary, Secondary and Retail related targets.
- Manage and monitor all the Area of Distributors ensuring improved sales through retailers
- Allocation of monthly sales targets to Distributors
- Resolving queries and doubts of dealers and retailers- Timely visits retailers.
- Build Trust and good relationship with distributors/retailers and company by clearing any doubts/confusions and providing solutions.
- Achievement of market sales target as allotted to them and ensure availability of updated price list, at all times.
- Guide sales executives to ensure proper product display and positioning daily update to the ABM on slow- and fast-moving stock.
- Coordinating with marketing team to organize the level marketing.
- Coordinating with the Logistics team to understand ensure product availability and customer delivery.
- Taking charge of staff training and implementing it on regular basis. Planning marketing activities in all areas
- Experience in implementation of marketing & sales promotion plans for new business generation.
- Meeting the primary, secondary and tertiary target.
- Maintaining the level of stock at distribution/dealers point
Education
BCA -
PTUUniversity
01.2009
Class 12th - undefined
JKBOSE
01.2006
Class 10th - undefined
JKBOSE
01.2003
Skills
Organizational Growth Initiatives
Channel Management
Sales Promotions
Revenue Expansion
Product Promotion
Client Relationship Management
Team leadership
Operations management
Strategic planning
Decision-making
Performance management
Time management
Staff development
Workforce management
Financial management
Business development
Customer service
Project management
Marketing
Business administration
Customer relationship management (CRM)
Staff management
Relationship building
Policy implementation
Contract management
Cross-functional teamwork
Documentation and reporting
Expense tracking
Project planning
Verbal and written communication
Staff training and development
Goal setting
Negotiation
Business planning
Sales management
Complex Problem-solving
Key Account Management
- Developing relationships with key decision-makers in target organisations for business development.
- Interfacing with dealers& distributors for suggesting the most viable services & product range and Cultivating relations with them for securing repeat business.
Sales & Marketing Operations
Taking care of the sales operations with focus on achieving predefined sales target and growth.Identifying market opportunities, developing business cases and offering successful product/services. Formulating business plan for development and growth of the organisation. Steering entire business directions, ensuring profitability in line with organisational objectives.
Business Development
Exploring business potential, opportunities & clientele to secure profitable business volumes. Identifying an Networking with prospective clients generating business from existing accounts and achieving profitability and Increased sales growth.
Timeline
Senior Sales Manager
Prince Pipes and Fittings Ltd
03.2025 - Current
Manager of Business Development and Sales
V Guard Industries Ltd
11.2022 - 03.2025
Manager of Business Development and Sales
Havells India Ltd
11.2018 - 11.2022
Area Sales Manager For J&k
Nilkamal ltd
03.2018 - 10.2018
Area Sales Manager
Syska Led Lights Pvt.ltd
11.2017 - 03.2018
Assistant Manager
Dishnet Wireless Ltd.
05.2014 - 11.2017
Professional Sales Officer Smart Phone
Micromax informatics. Pvt Ltd.
10.2013 - 05.2014
Class 12th - undefined
JKBOSE
Class 10th - undefined
JKBOSE
BCA -
PTUUniversity