ARUN VASHISHT
Gurugram
Summary
Experienced Area Head with 12 years of proven track record in overseeing operations, managing teams and driving sales growth. Strengths include strategic planning, leadership and the ability to improve operational efficiency. Have consistently excelled in roles that require strong decision-making skills, problem-solving abilities and customer focus. In previous positions, contributed significantly towards organizational growth and profitability.
Overview
12
12
years of professional experience
Work History
AREA HEAD – Retail Solutions (Merchant Acquisition & CMS)
IDFC FIRST Bank Ltd
Gurugram
10.2024 - Current
- Take care of 3 states Delhi, Haryana & Rajasthan with a team of 10 Product Sales Manager
- Responsible to retain & Penetrate CA book of IDFC First Bank
- Regular Interaction & reviewing the Branch Banking teams with Regional Heads
- Designing new schemes to acquire and motivate our team mates
- Leading Span of 110 Branches across 3 states with a team
- Working closely with Regional Heads and Cluster heads and pushing products sales through Branch banking
- Setting up process and working closely with Product team
- Keeping check for regular activation of Retail Solutions Basis the M0 and M-1 on YTD, LTD and MTD basis
- Ensuring the Profitability of portfolios
- Covering Products like POS, UPI, Escrow, PG, BBPS & Many More
- Leading and controlling attritions and keeping motivations high to achieve the team standards
AREA HEAD – MERCHANT ACQUIRING
IDFC FIRST Bank Ltd
01.2023 - 09.2024
- Take care of Entire Haryana Region 5 Product Sales Manager
- Responsible to retain & acquire bigger set of Merchant with Multiple MIDs
- Regular Interaction with CH and RH to push the our Product in daily agenda
- Designing new schemes for my region that vary from weekly to quarterly schemes
- Taking care for 27 Branches for the POS Business
- Working closely with Regional Heads and Cluster heads and pushing products sales through Branch banking
- Setting up process and working closely with Product team
- Keeping check for regular activation of Machine on YTD, LTD and MTD basis
- Ensuring the Profitability of merchant base
Product Sales Specialist – MERCHANT ACQUIRING
IDFC FIRST Bank Ltd
Gurgaon
03.2020 - 12.2022
- New merchant signup includes all Corporate and Retails Stores
- Responsible for 3 Clusters Gurgaon 1, 2 & 3
- To ensure POS/EDC product to gain more mind share of Sales Team which are responsible for new Acquisitions with Regular interaction at Branch level
- Responsible for POS/EDC for Urban & Semi-Urban Branches
- Taking care for 21 Branches for the POS Business
- Working closely with ASM/ Cluster heads and pushing products sales through Branch banking
Regional Product Support Manager
YES Bank Ltd
Gurgaon
05.2018 - 03.2020
- New merchant signup includes all Corporate and Retails Stores
- Handling Team of 15 people with 3 On-role and rest off-role
- Responsible for 3 Clusters Gurgaon 1, 2 & Manesar
- Responsible to retain bigger set of Merchant
- To ensure POS/EDC product to gain more mind share of my Channel partner
- Designing new schemes for my region which vary from weekly to quarterly schemes
- Responsible for POS/EDC for Rural, Urban & Semi-Urban Branches
- Taking care for more than 45 Branches for the POS Business
- Working closely with Regional Heads and Cluster heads and pushing products in all Channel of Bank
Sales Manager (Merchant Acquiring & EMI Business)
HDFC BANK LTD
08.2015 - 04.2018
- New merchant signup and installation of POS/EDC / Swipe Machine
- Dealing with all Major Electronic Stores all around Ghaziabad
- Handling Stores like Infiniti Retail Pvt Ltd (Croma), Sargam India Electronics Pvt Ltd, Vijay Sales, Reliance Digital and all the other Key accounts and retail counterpart as well
- Heading a team of 32 Relationship officers
- Signing up new Merchants for Consumer Durable loan
- Maintain the EMI portfolio for Credit Card & Consumer Loan for National Account, Retail Account and KAM Account merchants
- Maintaining EMI Portfolio by introducing new schemes and incentive scheme
- Handled all the operational work with market as well
- Opened current account, saving account and also disbursed other loans as per the requirement
- Designing of the Schemes for the Retail and KAM Merchants
- Doing Data Analysis and Crunching to have better understanding of the market trends and merchant behavior on the Credit Card EMI Business
SENIOR SALES OFFICER
BERGER PAINTS INDIA LTD.
EAST DELHI
05.2013 - 08.2015
- Signing ups new Merchants
- Responsible for opening new accounts and looking after the demand for the dealers
- Generating secondary sales looking after the painters of the each Dealer counter
- Maintaining the health of the Dealer counter and maintaining their accounts
- Generating the sales by pitching the products to the dealers
- Handling their grievances
- Installing new Color Bank machines to the existing and possible new counters
- Opening New Dealers to increase portfolio and maintain profitability
- Maintain more of retail sales and controlling rate cutting and ensure price stability
Education
PGDM - Marketing, Finance
IILM Institute of Higher Education
01.2013
B.com - Management Accounting, Law, Financial Accounting, Business organization & management, Statistics
Govt College of Commerce & Business Administration
Chandigarh, Sec-4201.2010
XII - Commerce with Maths
GMSSS-46
01.2007
X - Hindi, English, Punjabi, Maths, History
S.D. Public School
Chandigarh, Sec-3201.2005
Skills
- Team leadership
- Sales strategy
- Profitability analysis
- Product promotion
- Process improvement
- Merchant acquisition
- Data analysis
- Relationship management
- Market research
- Retail operations
Hobbies
- Travelling exploring new places
- Playing Play Station Games
- Drawing Sketches and painting
Additional Information
Determined & Diligent, Organized, Hard Working and Sincere, Good decision making and analytical skills
Learning And Achievements
- Learned about the stores working and learned the way to handle and address the issues.
- Awarded with the Certificate and Shield for securing 4th position pan India.
- Also been awarded with mementoes for the contest rolled at pan India level.
- Also did the brand meetings with Samsung and LG and took initiative for their support in cash back schemes.
- Able to perform in intense pressure when the new products were given to me such as installing EDC machines and doing cross sells.
- Making Schemes for the Merchants as per the business behavior.
- Nourishing, Training and development of the Team which are of non-banking background and fresher as well.
- Maintaining the relationship of the Merchants and responsible for retention.
Personal Information
Date of Birth: 09/12/88
Languages
- Hindi
- English
- Punjabi
Preferred Location
- Delhi, NCR
- Chandigarh, Chandigarh
Current Employer
IDFC FIRST Bank Ltd, AREA HEAD – Retail Solutions (Merchant Acquisition & CMS), Gurugram, Haryana
Timeline
AREA HEAD – Retail Solutions (Merchant Acquisition & CMS)
IDFC FIRST Bank Ltd
10.2024 - Current
AREA HEAD – MERCHANT ACQUIRING
IDFC FIRST Bank Ltd
01.2023 - 09.2024
Product Sales Specialist – MERCHANT ACQUIRING
IDFC FIRST Bank Ltd
03.2020 - 12.2022
Regional Product Support Manager
YES Bank Ltd
05.2018 - 03.2020
Sales Manager (Merchant Acquiring & EMI Business)
HDFC BANK LTD
08.2015 - 04.2018
SENIOR SALES OFFICER
BERGER PAINTS INDIA LTD.
05.2013 - 08.2015
PGDM - Marketing, Finance
IILM Institute of Higher Education
B.com - Management Accounting, Law, Financial Accounting, Business organization & management, Statistics
Govt College of Commerce & Business Administration
XII - Commerce with Maths
GMSSS-46
X - Hindi, English, Punjabi, Maths, History
S.D. Public School
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