ARUNDHATI CHAKRABARTY

• Generating and optimizing market research reports by culling out data from various databases for FMCG clients using tools like-

> Advanced Excel

> Microsoft PowerPoint

> Microsoft Power BI

> NAd

> RTL

> DIPE

• Closely working with the Database Team to maintain Utility Tools to manipulate database with SQL.
• Working in MIS Team as coordinator.
• Responsible for building and maintaining Content Folders.
• Training new joinees on enterprise tools ans templates.
• Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns.
• Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
• Led special projects through effective emergency resolution by diminishing obstacles and saving time.
• SPOC of PRIDE in Kolkata zone.
• Active member of Employee Resource Groups - 'Diversity & Inclusion' and 'Women in Nielsen'

• Designed innovative branding and product strategies.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Content writing for client websites covering various products.
• Secondary research for clients in food and beverages industry.
• Recruitment and Salary Negotiation for the start up.

• Responsible for collecting and curating contents for different events in various forms and publishing them in press and social media platforms.
• Collaborating with reporting volunteers to collect contents from them and hand those over to press.