Geetanjali Kanojia
Faridabad
Summary
Strategic Performance Marketer with 7+ years of experience leveraging the intersection of Psychology, Data Analytics, and AI to drive scalable growth. Specialist in Google Ads ecosystem (Search, Display, PMax) with a focus on Revenue Loss Mitigation and Gap Analysis. Proven track record at Google Operations Center of transforming raw data into high-ROI media strategies.
Overview
12
12
years of professional experience
Work History
Digital Marketing & Research Senior Associate
Google Operations Center
Gurugram
02.2021 - Current
- Managed end-to-end client accounts, delivering data-driven recommendations to enhance account health and ROI.
- Conducted deep-dive gap analysis and revenue lost reporting using Keyword Planner and Google Editor.
- Identified untapped growth opportunities for global clients through advanced analytics.
- Ensured alignment of ad copies and campaign assets with global brand guidelines and tone of voice to drive inbound leads.
- Budget forecasting and performance tracking
Business Operations Analyst
Accenture
Gurugram
10.2018 - 02.2021
- Executed creation of Expanded Text Ads and Responsive Search Ads for global portfolio, achieving high-volume production targets.
- Served as point of contact for team, trained new hires on workflow processes and Salesforce/Google Ads tools.
- Managed peer-review processes to ensure 100% accuracy in ad copy and technical settings.
- Coordinated training sessions on new systems and process changes for staff.
Content Analyst
Trigent Software
Gurugram
04.2018 - 10.2018
- Developed content guidelines to ensure brand alignment across platforms.
- Managed account settings via Google AdWords and Salesforce for international clients.
- Assisted in training junior analysts on best practices and tools.
- Monitored industry trends to inform content development efforts.
Content Management & Digital Marketer
DigiVersal Consultants
Noida
06.2017 - 10.2017
- Team Management: Led a team of content specialists, and managed the end-to-end recruitment process for new writers.
- SEO & Growth: Authored 3,000+ words daily of SEO-optimized content, managing both on-page and off-page metadata to drive organic traffic.
- Managed social media accounts, creating engaging content and fostering community interaction.
Video Editor
Opalina Technologies
Noida
01.2017 - 04.2017
- Edited high-quality video content for an upcoming digital news platform.
- Collaborated with team members to develop creative video concepts.
Student Relations Executive
Triumphant Institute of Management Education Pvt. Ltd.
New Delhi
08.2013 - 12.2013
- Provided comprehensive academic counseling to prospective students regarding MBA programs.
Education
Bachelor of Arts - B.A. Programme (Psychology)
Gargi College
New DelhiTV Journalism, Anchoring & News Reading
CRAFT
RohiniSkills
- Performance marketing expertise
- Google Ads proficiency
- Training and mentoring
- Data analysis
- Advanced Excel
- CMS management
- Video editing
- Campaign optimization
Accomplishments
Spark Award I Google Operations Center
Timeline
Digital Marketing & Research Senior Associate
Google Operations Center
02.2021 - Current
Business Operations Analyst
Accenture
10.2018 - 02.2021
Content Analyst
Trigent Software
04.2018 - 10.2018
Content Management & Digital Marketer
DigiVersal Consultants
06.2017 - 10.2017
Video Editor
Opalina Technologies
01.2017 - 04.2017
Student Relations Executive
Triumphant Institute of Management Education Pvt. Ltd.
08.2013 - 12.2013
Bachelor of Arts - B.A. Programme (Psychology)
Gargi College
TV Journalism, Anchoring & News Reading
CRAFT