Zaafir Ansari
Delhi
Summary
Results-driven Digital Marketing & Research Senior Associate at Google Operations Center, skilled in B2B lead generation and strategic planning. Proven ability to enhance sales outcomes through effective problem-solving and advanced research techniques. Adept at utilizing tools like ZoomInfo and Salesforce to optimize outreach and drive successful marketing initiatives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing & Research Senior Associate
Google Operations Center
Delhi
10.2022 - Current
- Delivered accurate decision maker information to support sales in achieving deal closure.
- Worked on Google owned and external regional databases/Enrichment tools to provide the right point of contact to sales.
- Utilized tools like Mailtester, Snov, ZoomInfo, Cognism, RocketReach for targeted outreach.
- Conducted internet searches for demand and lead generation in B2B segment.
- RSO Ads enrichment primarily relies on secondary/online research.
- Mentored junior associates, providing guidance on best practices and workflow management.
- Managed team resources, including assigning tasks, monitoring progress, and ensuring deadlines were met.
Funding Analyst
BMTG Advisors India Private Ltd.
Gurugram
06.2021 - 09.2022
- Conducted pre-funding review a day prior for all the files scheduled to fund on the following day. Worked on analysis of various checkpoints related to credit portion, disclosure portion along with a meticulous review of the signed closing package.
- Ensuring that the loan applications were in compliance with the legal guidelines stipulated by legal entities of the US like the Fannie Mae & Freddie Mac.
- Responsible for raising escalations related to any of the checkpoints as part of the funding review process and have a proper and timely follow up with the various teams in the company and any of the concerned party company-wide in order to get the same resolved.
- Responsible to be vigilant about the E-mail correspondence with a plethora of third-party entities like the title companies, settlement agents, etc and at times the borrower (s) himself/herself in order to be able to receive required documentation, any, vital for the loan file to have the approval to fund.
- Collaborated with internal stakeholders to ensure compliance with applicable laws and regulations.
Market Research Associate
Cvent
Gurugram
04.2019 - 05.2021
- Adapted marketing research plans to specific audiences based on task requirement and client's need.
- Conducted lead generation and contact researching activities to enlarge as well as enrich our existing customer and prospects database.
- Tracked key metrics and developed spreadsheets to keep a track of all the ongoing production tasks.
- Collected a diverse set and multitude of data using various secondary research methods to broaden results and optimize marketing strategies.
- Worked on Gap Analysis amongst the Cvent products like CSN and Business Transient.
- Worked on Integration Projects like Travelport and BT with CSN.
- Coordinated multiple times with crossfunctional teams to synergize our projects and tasks.
- Event Technology Software
Intern - Finance
African-Asian Rural Development Organization
Chanakyapuri
06.2018 - 08.2018
- Worked on Tally to analyze the accounting entries Identified and rectify any errors observed, as well as improved the quality of narrations.
- Maintained and updated the databases as per requirement.
- Scrutinizing of utility bills, also facilitated in preparation of GSTR-11.
- Worked on verification and processing of Statutory dues such as ESIC, PF of employees.
- Analyzed the routine payment and their utility in the organization.
- Recording of voucher entries for payment, receipt, etc. in Tally ERP 9.
- Processing of files for payment and other purposes.
- Inter-governmental Organization
Management Trainee
Sharekhan Ltd.
Netaji Subhash Place
12.2017 - 02.2018
- Manage the customer queries and providing the knowledge of various financial products.
- Worked on the Financial and Marketing Activities.
- Learned about the Mutual Funds and various Financial Derivatives.
- Brokerage and Portfolio Management
Education
MBA - Finance, Marketing
Maharaja Agrasen Institute Of Technology
06.2019
B.Com (Honours) -
Ramlal Anand College
06.2016
Skills
- Strategic Planning
- Loan Funding
- Time Management
- Microsoft Excel
- Excel Spreadsheets
- Goal Oriented
- Effective Problem Solver
- Effective Workflow Management
- Product knowledge
- Salesforce
- Competitor-Analysis
- Primary/Secondary Research
- Adaptability
- Accountability
- Digital marketing
- B2B lead generation
Certification
• Diploma in Information Technology, L.B.S.T.I., 07/01/16, 08/31/17
(Application packages: MS Office(MS-word, MS-excel, MS-powerpoint), Basic Knowledge of HTML, SQL, Pagemaker, visual basics and Tally ERP 9.
• Linkedin Courses, Salesforce: Dashboards, Project Management Foundations, Excel: Analyzing Your Marketing Performance, Marketing Foundations, Business Collaboration in the Modern Workplace
(Application packages: MS Office(MS-word, MS-excel, MS-powerpoint), Basic Knowledge of HTML, SQL, Pagemaker, visual basics and Tally ERP 9.
• Linkedin Courses, Salesforce: Dashboards, Project Management Foundations, Excel: Analyzing Your Marketing Performance, Marketing Foundations, Business Collaboration in the Modern Workplace
Accomplishments
• Touchstone Award Recipient (Awarded by Team Leader, GOC)
• Spot Award Recipient (Awarded by Marketing Director, Cvent)
• Coordinator of the organizing Team in Alumni Meet (MAIT SMRITI)
• Participated in Management Fest of MAIT IPL bidding competition and got 2nd Position
• Participated in Stock Mind (Virtual Stock) competition by ICICI direct
• Co-ordinator of 'PhotoBooth Event' in Management fest
• Spot Award Recipient (Awarded by Marketing Director, Cvent)
• Coordinator of the organizing Team in Alumni Meet (MAIT SMRITI)
• Participated in Management Fest of MAIT IPL bidding competition and got 2nd Position
• Participated in Stock Mind (Virtual Stock) competition by ICICI direct
• Co-ordinator of 'PhotoBooth Event' in Management fest
Projects
Financial Accounting Systems at an Intergovernmental Diplomatic Mission, 06/01/18, 08/31/18, Study and Analyse the GST awareness and knowledge among the employees of the organization.
Hobbies and Interests
- Trekking
- Camping
- Travelling and exploring new places and cultures
- Playing Sports like Cricket & Badminton
- Watching Thriller Movies and Web series
Languages
- English, Full Professional Proficiency
- Hindi, Native or Bilingual Proficiency
- Urdu
Timeline
Digital Marketing & Research Senior Associate
Google Operations Center
10.2022 - Current
Funding Analyst
BMTG Advisors India Private Ltd.
06.2021 - 09.2022
Market Research Associate
Cvent
04.2019 - 05.2021
Intern - Finance
African-Asian Rural Development Organization
06.2018 - 08.2018
Management Trainee
Sharekhan Ltd.
12.2017 - 02.2018
MBA - Finance, Marketing
Maharaja Agrasen Institute Of Technology
B.Com (Honours) -
Ramlal Anand College