Arunima Jana
Ahmedabad
Summary
Sales and marketing professional with 8 years of experience in closing deals using advanced techniques and client engagement strategies. Proven ability to drive lead generation and execute targeted B2B marketing strategies, enhancing sales performance. Skilled in market research, identifying trends, and leading strategic initiatives for business success. Expertise in impactful sales presentations, email marketing, and maintaining strong client relationships through effective communication and negotiation.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Development and Sales Manager
Rioconn Interactive Pvt Ltd
Ahmedabad
11.2025 - Current
- Managed and developed sales forecasts, collaboratively working with the marketing team to align strategies.
- Worked with drive and determination to consistently exceed sales and development KPIs.
- Developed innovative marketing campaigns to drive substantial sales.
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Directed market research initiatives to identify new business opportunities and competitive threats.
- Spearheaded business development initiatives, identifying new market opportunities to drive revenue growth and expand market share.
- Consistently achieved against monthly sales targets through outstanding client development and retention.
- Cultivated long-term relationships with key clients, securing repeat business and fostering loyalty.
- Used exceptional negotiation and persuasion skills to engage new clients with profitable contracts.
- Closely monitored market trends and sales developments to continually meet customer appetite.
- Devised, managed and implemented clear, accurate sales pipelines, aiding performance analysis and strategy.
Key Account Manager
Fibre2fashion
Ahmedabad
06.2022 - 11.2025
- Managing Global Clients: Handling multiple global clients by building and maintaining strong professional relationships to ensure long-term collaboration and satisfaction.
- Client Account Management: Overseeing client accounts by ensuring timely service delivery that meets client expectations, along with monitoring and ensuring on-time payment collections.
- Advertising Campaign Management: Managing end-to-end advertisement campaigns for international clients and providing comprehensive performance reports.
- Client Engagement: Delivering impactful sales presentations, attending client meetings, and demonstrating services on a daily basis to drive engagement and conversions.
- Internal Coordination: Acting as a bridge between clients and internal support teams to ensure smooth execution of services and superior client experience.
- Email Marketing Support: Assisting with the planning and execution of email marketing campaigns to enhance outreach and engagement.
- Business Growth Initiatives: Contributing strategic ideas and suggestions to identify new opportunities that drive company growth.
- Client Retention & Renewals: Ensuring client retention through effective communication and negotiations for contract renewals, supporting revenue growth and business sustainability.
- Reporting & Analysis: Preparing timely reports and MIS documents to present to the management for performance analysis and decision-making.
- Contract Negotiation: Negotiated contracts with customers that align client needs with business goals, ensuring a win-win outcome for both parties.
- Industry Representation: Represented the company at trade shows and industry events to build brand awareness and establish new business connections within target markets.
- Strategic Client Meetings: Conducted in-depth client meetings to understand their objectives, challenges, and strategies, enabling tailored solutions and stronger partnerships.
Sr Marketing Officer
ICFAI Business School
Gaziabad
09.2020 - 05.2021
- Developed and executed a structured lead generation plan to consistently meet or exceed monthly and annual sales targets.
- Actively participated in training sessions, team meetings, and professional development programs to enhance product knowledge and sales skills.
- Identified key decision-makers among inbound and outbound leads to initiate and drive the sales process effectively.
- Attended sales meetings to discuss targets, present forecasts, and report on current market trends and competition.
- Maintained and continuously expanded the organization’s database of potential leads and prospects for future sales opportunities.
- Conducted cold calls to generate new business leads and convert them into active prospects.
- Regularly updated the prospective client database to ensure accurate follow-ups and pipeline management.
- Ensured timely collection of payments in alignment with company policies and payment schedules.
- Visited educational institutions and other potential client centers to deliver sales pitches and promote company offerings directly to target audiences.
Assistant Marketing Manager
Datanet India Pvt Ltd
Delhi
08.2018 - 09.2020
- Led and executed a variety of marketing and business development initiatives to enhance brand reach and generate new business.
- Managed lead generation, data integration, and client nurturing processes to strengthen the sales pipeline and improve conversion rates.
- Maintained strong customer relationships, ensuring satisfaction and long-term engagement across a portfolio of 100+ global clients.
- Developed and implemented innovative marketing strategies, including viral and digital tools, to promote company products effectively.
- Represented the organization across multiple channels, targeting the right audience through personalized and strategic outreach.
- Designed, monitored, and optimized various business activities and operational tools to uncover and capture new opportunities.
- Participated actively in promotional campaigns, including book fairs and industry events, to showcase offerings and generate leads.
- Oversaw publication marketing efforts to enhance reach and visibility in targeted markets.
- Accountable for sales performance, revenue generation, and preparation of financial reports to support strategic decisions.
- Created impactful sales presentations and conducted product demonstrations for prospective clients.
Assistant Marketing Manager
MedHub
Gurgaon
03.2018 - 08.2018
- Conducted market segmentation, opportunity analysis, and competitive benchmarking to support strategic planning and portfolio positioning.
- Played a key role in field marketing programs, including CME events, hospital promotions, and direct engagement with healthcare professionals.
- Developed and executed marketing strategies to enhance product awareness and brand positioning in the healthcare segment.
- Delivered product demonstrations to hospital staff and doctors, effectively communicating features, benefits, and usage.
- Managed lead generation, data integration, and created presentations to support the sales team and leadership.
- Continuously analyzed the effectiveness of marketing strategies, identifying gaps and implementing improvements for better outcomes.
- Created engaging content and marketing collateral to support sales enablement and product communication.
- Provided on-ground support by working directly with the sales team during field visits and client interactions.
- Designed and led end-to-end marketing campaigns, ensuring timely implementation and measurable results.
Internship - CRM
Godrej properties Ltd
Gurgaon
03.2017 - 05.2017
- Engaged with customers to better understand needs and deliver excellent service.
- Handled customer concerns and escalated major issues to supervisor.
- Actively listened to customers to fully understand requests and address concerns.
- Maximised customer engagement and satisfaction by delivering excellent customer service.
- Prepared range of written communications, documents and reports.
- Developed excellent working knowledge of industry trends and improvements in processes.
Education
PGDM - Marketing
Doon Business School
04-2018
Bachelor of Technology - Biomedical Engineering
JIS College Of Engineering
06-2016
Skills
- Specialised in closing deals through advanced sales techniques
- Specialised in client engagement to enhance satisfaction
- Drove lead generation through innovative strategies and market analysis
- Led campaign planning and execution to achieve organisational goals
- Delivered impactful sales presentations to boost client engagement
- Led strategic initiatives driving business success
- Conducted comprehensive market research to identify emerging trends
- Successfully engaged businesses via proactive cold calling strategies
- Data Reporting
- Managed email marketing strategies to optimise audience engagement and conversion rates
- Team Coordination
- Prospect Database
- Executed targeted B2B marketing strategies boosting sales performance
- Effective Communication
- Delivered account oversight to maintain strong client relationships
- Excelled in negotiation for successful agreements
Languages
English
Proficient
C2
Hindi
Proficient
C2
Gujarati
Beginner
A1
Bengali
Proficient
C2
Certification
Licenses & Certifications
- Campaign Manager Certification
Google
Issued: July 2020 | Expired: July 2021
Credential ID: 55716014 - Fundamentals of Digital Marketing
Google
Issued: June 2020
Credential ID: 4DF 8ZM 8DW - Microsoft Excel – Advanced Excel Formulas & Function
Udemy
Issued: June 2020
Credential ID: UC-7741196a-7dc4-4a25-a0b2-533005d534f3 - Group Dynamics & Team Building
Doon Business School, Dehradun - Social Security Provisions
Doon Business School, Dehradun - Social Media Marketing
Doon Business School, Dehradun
Languages
3,B1,4,B2,6,C2
Websites, Portfolios and Profiles
Hobby and interests
- Networking
Networking
I like to go to the events and build business networks for sales pipeline
Timeline
Business Development and Sales Manager
Rioconn Interactive Pvt Ltd
11.2025 - Current
Key Account Manager
Fibre2fashion
06.2022 - 11.2025
Sr Marketing Officer
ICFAI Business School
09.2020 - 05.2021
Assistant Marketing Manager
Datanet India Pvt Ltd
08.2018 - 09.2020
Assistant Marketing Manager
MedHub
03.2018 - 08.2018
Internship - CRM
Godrej properties Ltd
03.2017 - 05.2017
PGDM - Marketing
Doon Business School
Bachelor of Technology - Biomedical Engineering
JIS College Of Engineering