Arunima Roy
Noida
Summary
Results-oriented Sales and Marketing Manager with 14 years of experience driving growth and market share expansion across FMCG, healthcare, infant nutrition, and industrial solutions. Expertise includes P&L management, strategic planning, key account management, and trade marketing. Specialises in brand establishment, market presence enhancement, and customer relationship development through integrated marketing and solution-based selling.
Overview
15
15
years of professional experience
Work History
Senior Manager, Marketing, Business Development
Schneider Electric
Delhi, New Delhi
04.2024 - 02.2026
- Led business development and marketing initiatives for the H&D (Home & Distribution) business, driving revenue growth, market share expansion, and profitability across assigned territories.
- Managed and developed a high-performing team, ensuring achievement of sales, marketing, and business objectives through coaching, performance management, and capability building.
- Drove market expansion through strong engagement with distributors, retailers, electricians, contractors, builders, architects, and influencers within the AIB (Architects, Interior Designers & Builders) community.
- Planned and executed retail market activation programs, dealer engagement initiatives, and in-store branding activities to enhance product visibility and accelerate sales growth.
- Led participation in industry exhibitions, trade events, customer meets, and AIB engagement programs to strengthen brand awareness and generate new business opportunities.
- Developed and executed localized marketing campaigns, promotional activities, and channel programs aligned with business growth objectives.
- Strengthened channel partnerships and distribution networks, improving market coverage, product availability, and customer reach.
- Managed key stakeholder relationships across channel partners, consultants, project customers, and internal cross-functional teams to drive business success.
- Utilized market intelligence and customer insights to identify growth opportunities, improve customer engagement, and enhance competitive positioning.
- Managed business planning, forecasting, and commercial reviews, ensuring delivery of revenue, profitability, and market development targets.
Sales and Marketing Manager
Nestle India Ltd
Delhi, New Delhi
03.2022 - 02.2024
- Owned end-to-end P&L responsibility for the Infant Nutrition business, delivering consistent revenue growth, profitability, and market share expansion across assigned territories.
- Led and managed high-performing sales and marketing teams, driving business objectives through effective coaching, performance management, capability development, and succession planning.
- Spearheaded market development and brand-building initiatives, successfully establishing and expanding infant nutrition brands through healthcare professional engagement, consumer marketing, and channel activation programs.
- Drove market share growth by strengthening relationships with pediatricians, gynecologists, hospitals, distributors, and retail partners while expanding customer and institutional coverage.
- Developed and executed integrated sales, marketing, trade marketing, and in-store activation strategies that enhanced brand visibility, retail off-take, and consumer engagement.
- Led cross-functional collaboration across Sales, Marketing, Medical Affairs, Supply Chain, Finance, and Regulatory teams to ensure seamless execution of commercial and strategic initiatives.
- Managed product launches, promotional campaigns, and category growth programs, contributing to increased brand equity, customer acquisition, and competitive positioning.
- Leveraged market intelligence, consumer insights, and business analytics to optimize commercial strategies, improve ROI, and drive sustainable business growth.
- Built strong stakeholder partnerships and distributor networks, enhancing market coverage, product availability, and execution excellence across channels.
Assistant Marketing Manager
Nestle India Ltd
NCR, Uttar Pradesh
01.2019 - 02.2022
- Contributed to the successful establishment and expansion of Wyeth Nutrition as a trusted infant nutrition brand by driving healthcare professional engagement, scientific education initiatives, and institutional partnerships across assigned markets.
- Played a pivotal role in increasing brand adoption and market penetration by building strong relationships with pediatricians, gynecologists, neonatologists, hospitals, and key healthcare stakeholders.
- Led market development initiatives that strengthened brand visibility and competitive positioning, resulting in sustained business growth in highly competitive territories.
- Successfully navigated business disruptions during the COVID-19 pandemic by rapidly transitioning from traditional face-to-face engagement to virtual customer interactions, ensuring continuity of healthcare professional relationships and business performance.
- Designed and executed virtual scientific meetings, webinars, digital detailing programs, and online healthcare professional engagement initiatives during lockdown periods, maintaining customer connectivity and brand presence despite restricted field access.
- Leveraged digital communication platforms to continue stakeholder engagement, product education, and scientific discussions, minimizing the impact of mobility restrictions on business outcomes.
- Developed innovative territory engagement strategies during the pandemic that enabled consistent customer coverage, enhanced healthcare professional participation, and sustained prescription advocacy.
- Collaborated with cross-functional teams to adapt marketing and customer engagement models for a virtual environment, ensuring uninterrupted execution of key business priorities during periods of uncertainty.
- Demonstrated resilience and agility by managing customer relationships remotely while addressing supply chain challenges, changing customer needs, and evolving market dynamics during COVID-19.
- Contributed to business continuity and market share retention during lockdown periods through proactive customer engagement, virtual account management, and data-driven territory planning.
- Supported the successful integration of Wyeth Nutrition into Nestlé Nutrition while maintaining strong customer relationships and delivering business objectives in a rapidly changing healthcare landscape.
Marketing Executive
Nestle India Ltd
Noida, Uttar Pradesh
10.2015 - 12.2018
- Supported the development and execution of marketing strategies to drive brand growth and market penetration within the infant nutrition category.
- Assisted in planning and implementing integrated marketing campaigns across healthcare professional, consumer, and digital channels.
- Conducted market research and analyzed consumer insights, prescription trends, and competitive activities to identify growth opportunities.
- Collaborated with sales teams to develop effective customer engagement programs and territory activation initiatives.
- Managed the creation and deployment of promotional materials, scientific communication tools, and educational resources.
- Coordinated product launches, brand activation programs, and awareness campaigns to maximize market impact.
- Worked closely with medical, regulatory, and sales teams to ensure compliance and alignment of marketing initiatives.
- Monitored campaign effectiveness and key performance indicators (KPIs), recommending optimization strategies to improve ROI.
- Supported key opinion leader (KOL) engagement activities, scientific events, webinars, and continuing medical education programs.
- Assisted in forecasting, budgeting, and marketing resource allocation to support business objectives.
- Managed agency partners and vendors to ensure timely execution of marketing programs and campaigns.
- Developed marketing presentations, business reviews, and category performance reports for senior leadership.
Nutrition Executive
Nestle India Ltd
Ghaziabad/noida, Uttar Pradesh
01.2014 - 09.2015
- Managed a designated territory and drove business growth of 15-20% YOY through strategic engagement with pediatricians, gynecologists, neonatologists, and healthcare institutions.
- Conducted scientific product detailing and nutrition education sessions to healthcare professionals, enhancing product awareness and recommendation rates.
- Developed and maintained strong relationships with key opinion leaders (KOLs), hospitals, nursing homes, and clinics within the assigned geography.
- Executed territory business plans to achieve and exceed monthly, quarterly, and annual sales objectives.
- Identified new business opportunities and expanded market coverage by onboarding new healthcare accounts and institutions.
- Organized Continuing Medical Education (CME) programs, scientific seminars, workshops, and healthcare awareness initiatives.
- Monitored market trends, competitor activities, and customer feedback to develop effective territory strategies.
- Collaborated with cross-functional teams including marketing, sales, and supply chain to ensure seamless execution of promotional activities.
- Ensured strict adherence to company policies, ethical marketing practices, and regulatory guidelines related to infant nutrition products.
- Maintained accurate CRM records, call reports, market intelligence, and sales forecasts to support business planning.
- Managed product availability and coordinated with distributors to ensure optimal stock levels across the territory.
- Delivered consistent double digit territory growth through effective account management and customer engagement initiatives.
- Ranked among the top performers nationally/regionally for territory growth, prescription generation, and customer coverage metrics.
Nutrition Officer
Nestle India Ltd
Meerut, Uttar Pradesh
10.2011 - 12.2013
- Executed territory business plans to achieve and exceed monthly, quarterly, and annual sales objectives.
- Organized Continuing Medical Education (CME) programs, scientific seminars, workshops, and healthcare awareness initiatives.
- Ensured strict adherence to company policies, ethical marketing practices, and regulatory guidelines related to infant nutrition products.
- Managed product availability and coordinated with distributors to ensure optimal stock levels across the territory.
- Delivered consistent business results while maintaining the highest standards of ethical promotion and regulatory compliance.
Nutrition Officer Trainee
Nestle India Ltd
Dehradun, Uttarakhand
05.2011 - 09.2011
- Engaged pediatricians, gynecologists, general physicians, and other healthcare professionals to promote features and benefits of Nestlé's infant nutrition products, enhancing understanding of appropriate usage.
- Coordinated scientific meetings, CMEs, symposiums, and educational programs for healthcare professionals, fostering knowledge sharing and professional development.
- Promoted products in compliance with the Indian Infant Milk Substitutes (IMS) Act and Nestlé's Code of Ethics.
- Collaborated with sales team to enhance product visibility and availability in healthcare settings, ensuring access to essential nutrition resources.
- Built and maintain strong professional relationships with doctors, hospitals, clinics, and healthcare institutions.
- Planned doctor visits and managed daily field activities.
- Always kept myself updated on infant nutrition, feeding practices, and product science and continuously improved technical and communication skills.
Education
PGDM - Marketing
IMT CDL
Noida, Uttar Pradesh06-2026
B-Tech - Biotechnology
Saroj Institute Of Technology And Management
Lucknow, Uttar Pradesh06-2026
Skills
- Marketing
- Market Activation
- Sales
- Salesforcecom
- Salesforce CRM
- Negotiation
- Branding
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- Canva
- Google Slides
- Team Handling
- Stakeholder management
- Leadership
Accomplishments
- Successfully collaborated with cross-functional teams to design, standardize, and implement Standard Operating Procedures (SOPs) and organizational policies.
- Honored with the 'DAWN' Dream Chaser Achievers Award for significant contributions to the development of company compliance strategies and framework.
- Awarded Best Performing Executive of the Year in 2018 for outstanding performance in building the premium category in the market.
- Recognized as Best Performing team in the Toddler Promotion Category for enhancing brand value in key institutions.
Language
English
Hindi
Bengali
Timeline
Senior Manager, Marketing, Business Development
Schneider Electric
04.2024 - 02.2026
Sales and Marketing Manager
Nestle India Ltd
03.2022 - 02.2024
Assistant Marketing Manager
Nestle India Ltd
01.2019 - 02.2022
Marketing Executive
Nestle India Ltd
10.2015 - 12.2018
Nutrition Executive
Nestle India Ltd
01.2014 - 09.2015
Nutrition Officer
Nestle India Ltd
10.2011 - 12.2013
Nutrition Officer Trainee
Nestle India Ltd
05.2011 - 09.2011
PGDM - Marketing
IMT CDL
B-Tech - Biotechnology
Saroj Institute Of Technology And Management
Custom
https://linkedin.com/in/arunima-roy-7b182342