Arunjunai G
Senior General Manager
Bengaluru
Summary
MBA (Marketing & Systems) with 18 years of extensive experience in Market Research, Product Management, Sales & Marketing, and Strategic Planning within the Automotive and Industrial sectors. Passionate about teaching and mentoring future business leaders, with strong expertise in translating complex market and product concepts into structured frameworks and actionable insights. Experienced in working with global consulting firms and leading cross-functional teams, bringing real-world business cases into learning environments. Interested in teaching subjects such as Marketing Management, Product Management, Market Research, and Strategy, and keen on contributing to academic research and case development.
Overview
18
18
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Senior General Manager
Wabtec
05.2025 - Current
- Drive product strategy and establish product roadmap for all product verticals, aligning with business objectives.
- Spearheaded localization and cost-reduction initiatives across the organization, achieving a 5% reduction in product costs while maintaining quality
- Track market and technology trends to identify new product opportunities that can help in diversification of product portfolio
DGM Product Management
Ashirvad Pipes | Aliaxis
05.2024 - 05.2025
- - Directed product strategy and marketing initiatives for the Agriculture vertical, managing full P&L responsibility
- - Designed and implemented comprehensive product and technology roadmaps to drive innovation and growth
- - Developed and executed go-to-market (GTM) strategies leveraging market segmentation and customer insights
- - Transformed market intelligence into structured decision-making frameworks to enhance operational efficiency
- - Created marketing and training materials adopted as case studies for classroom discussions, improving stakeholder engagement
- - Delivered approximately 12% cost optimization through targeted product strategy interventions, boosting profitability
Divisional Manager
Tractors & Farm Equipment Ltd (TAFE)
04.2016 - 05.2024
- - Led a team of 5 researchers to collect and analyze stakeholder feedback, delivering actionable insights for product development, enhancement, and strategic roadmap planning.
- - Utilized advanced methodologies including Quality Function Deployment (QFD), Habits and Attitude (H&A), Brand Saliency, Brand Differentiation, Brand Communication, Competitive Analysis, Product Benchmarking, Market and Application Trend Tracking, and Voice of Customer (VOC) research to inform product strategy.
- - Defined top-level product requirements and technical specifications aligned with customer needs, improving product-market fit and customer satisfaction.
- - Conducted comprehensive analysis of sales data, market share, and product segmentation, driving data-informed strategic decisions that increased market penetration by an estimated 15%.
- - Developed and maintained dynamic dashboards to monitor key product performance metrics such as Net Promoter Score (NPS), E2 Index, Price Perception, Reasons to Buy (RTB), and customer Likes and Dislikes, enabling real-time performance tracking and insights.
- - Executed Go-to-Market strategies for new product launches by identifying key markets and target customer segments, resulting in enhanced launch effectiveness and a projected 10% increase in initial sales.
- - Identified and prioritized target customer segments through evaluation of product attractiveness and decision drivers, optimizing marketing and sales efforts.
- - Crafted compelling product-level sales pitches emphasizing unique selling propositions (USPs) to maximize customer engagement and conversion rates.
- - Collaborated with top-tier market research firms including BCG, KPMG, Frost & Sullivan, and Bain & Company to design and implement rigorous market research projects within established deadlines.
- - Established, maintained, and continuously improved processes for efficient market research execution and data integration, enhancing overall project delivery quality and timeliness.
Industry Analyst - Automotive & Transportation
Frost & Sullivan (India) Pvt. Ltd
08.2015 - 04.2016
- - Built and maintained strong relationships with key stakeholders in the automotive industry to enhance understanding of market dynamics and trends.
- - Led consulting projects in the Off-Highway Vehicle sector, driving strategic initiatives for top-tier organizations and improving business performance.
- - Developed precise and comprehensive forecasts and rolling plans for PAN India and state-level markets, covering 3-, 12-, and 24-month horizons, supporting data-driven decision-making.
- - Produced detailed monthly Market Intelligence Reports for a leading tractor manufacturer, delivering actionable insights that informed sales and marketing strategies.
- - Facilitated the successful onboarding of new dealers across the African continent for a global tractor manufacturing leader, expanding market reach and improving distribution by an estimated 20%.
Senior Manager - Strategic Planning & Market Integration
Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd
07.2010 - 08.2015
- - Prepared comprehensive periodic reports on global and Indian economic scenarios, Total Industry Volume (TIV) trends, competitor market shares, product pricing strategies, and new product launches.
- - Executed detailed market research using internal databases and external resources to gather actionable market insights.
- - Collected and analyzed data and market intelligence to support new product development and conducted financial viability assessments, improving product launch success by approximately 15%.
- - Evaluated Critical to Customer Requirements (CCR) for each customer segment to tailor product features and marketing strategies effectively.
- - Planned and executed Below The Line (BTL) marketing activities including roadshows, dirt demos, advertising campaigns, highway displays, SMS and mailer campaigns, referral schemes, and targeted customer, operator, mechanic, and financier meets to enhance brand visibility and customer engagement.
- - Played a key role in product prototyping, competitive benchmarking, successful launch, and strategic positioning of the 435 Backhoe Loader in the Indian market, achieving a market share growth of [insert metric, e.g., 10-15%] within the first year.
Manager
Tata Hitachi
05.2008 - 06.2010
- - Managed channel sales, business development, and marketing operations across Chennai and six districts, including Vellore, Villupuram, Thiruvallur, Kancheepuram, and Pondicherry, driving market expansion and revenue growth.
- - Executed targeted product promotional strategies, including product demonstrations, roadshows, advertising campaigns, highway displays, SMS campaigns, and mailer campaigns, enhancing brand visibility and customer engagement by an estimated 30%.
Education
MBA/PGDM - Marketing
National Institute of Technology
Tiruchirappalli01-2008
B.Tech/B.E. - Bachelor of Technology / Engineering - Mechanical Engineering
P.S.N.A College of Engineering and Technology
Dindigul01-2005
12th - Tamil Nadu, English
VHN Higher Secondary School
Madurai01-2001
10th - English
SDA Matriculation Higher Secondary School
Madurai, India01-1999
Skills
Market Research (Qualitative & Quantitative)
Consumer Insights & Segmentation
Competitive Analysis
Product Strategy & GTM
Teaching Interest
- Marketing Management
- Product Management
- Market Research & Consumer Insights
- Go-To-Market Strategy
- Competitive Strategy & Industry Analysis
Additional Information
- I have mentored more than 25 MBA students during their Summer Internship at various organizations that I had worked with. Further, I had also served as mentor to MBA students of NITT and Shiv Nadar University for 3 years.
- Conducted internal training sessions on VOC, QFD, and market analysis frameworks
- Regularly translated complex market data into actionable insights for cross-functional teams
- Developed product training materials, sales enablement content, and technical documentation
- Collaborated with consulting firms (BCG, KPMG, Frost & Sullivan) to structure problem-solving approaches—relevant for case-based teaching
Publications
- Construction and Mining Equipment Industry in Key African Countries, Forecast to 2022 https://store.frost.com/construction-and-mining-equipment-industry-in-key-african-countries-forecast-to-2022.html
- Global Farm Equipment Market, Forecast to 2022 https://store.frost.com/global-farm-equipment-market-forecast-to-2022.html
Certification
CERTIFIED QFD SPECIALIST
Timeline
Senior General Manager
Wabtec
05.2025 - Current
DGM Product Management
Ashirvad Pipes | Aliaxis
05.2024 - 05.2025
Divisional Manager
Tractors & Farm Equipment Ltd (TAFE)
04.2016 - 05.2024
Industry Analyst - Automotive & Transportation
Frost & Sullivan (India) Pvt. Ltd
08.2015 - 04.2016
Senior Manager - Strategic Planning & Market Integration
Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd
07.2010 - 08.2015
Manager
Tata Hitachi
05.2008 - 06.2010
B.Tech/B.E. - Bachelor of Technology / Engineering - Mechanical Engineering
P.S.N.A College of Engineering and Technology
MBA/PGDM - Marketing
National Institute of Technology
12th - Tamil Nadu, English
VHN Higher Secondary School
10th - English
SDA Matriculation Higher Secondary School