Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
ARUNKUMAR A M

ARUNKUMAR A M

Chennai

Summary

Seasoned professional with a proven track record in strategic planning, financial management, digital solutioning and team leadership. Skilled at implementing operational improvements to drive productivity and profit growth. Demonstrated abilities in fostering positive relationships with stakeholders, partners, and clients while delivering high-impact business results. Known for problem-solving acumen, innovative thinking, and strong communication skills.

Overview

15
15
years of professional experience

Work History

Deputy Vice President & Branch Head

RBL Bank Limited
Chennai
05.2019 - Current
  • Managed key Chennai branch with GL book size of INR 517 Cr, serving over 4000 clients.
  • Achieved 'Platinum Category' status among top 10 branches PAN India within six months.
  • Led a team of 19 members to become top-performing RMs for FY 2025 in Tamil Nadu Zone.
  • Generated INR 1.7 Crores in revenue across Insurance, TFX, and assets, elevating branch category.
  • Increased P&L from INR 1.1 Cr to INR 3.78 Cr through focused revenue generation and cost optimization.
  • Acquired INR 76 Cr in Term Deposits within seven months of FY 2025.
  • Successfully launched Gopalapuram branch, achieving INR 221 Cr liability book by November 2023.
  • Exceeded targets in Life Insurance and Trade & Forex, achieving 545% of annual goals.

Assistant Vice President & Branch Head

EQUITAS SMALL FINANCE BANK LTD
Chennai
03.2018 - 05.2019
  • Managed Purasawalkam branch of Equitas Small Finance Bank, achieving 18.32 Cr in incremental retail book size since March 2018.
  • Increased CASA book size by 4.1 Cr through New To Bank acquisitions within five months.
  • Disbursed loans and overdraft facilities totaling 41Cr, leading branch to break even in July 2018.
  • Contributed to TPP products campaign, generating 15 lacs in insurance and 35 lacs in mutual funds over seven months.
  • Secured bulk FD of 5Cr with Government Department within three months of joining, and retail FD of 10Cr within six months.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.

Senior Manager – Preferred Relationship Banking

HDFC BANK LTD
Chennai
09.2015 - 03.2018
  • Managed banking relationships for high net worth individuals under Preferred Banking program to achieve revenue targets.
  • Achieved annual revenue target of Rs. 108 lacs in Q3 2017-18, contributing 30% of TPP revenue.
  • Oversaw portfolio of Rs. 80 Crore CASA balances and maintained 236 family groups with 712 customers.
  • Instrumental in acquiring NTB CASA with value of Rs. 17 Crore for FY17-18.
  • Engaged in Retail Trade & Forex transactions, customizing offerings based on customer needs.
  • Recognized for achieving annual target of Rs. 30 lacs in RTFX segment by January 2018.
  • Awarded “Asset Champion of the Year 2016 – RM Category” for managing volumes near Rs. 60 Cr.
  • Ensured portfolio quality and hygiene parameters met monthly, including CASA balances and client contactability.
  • Coordinated with marketing to develop branding and promotional strategies.

Relationship Manager - Payment Solutions

ICICI BANK LTD
Chennai
09.2014 - 09.2015
  • Managed key-account relationships for ICICI Bank prepaid cards in Tamil Nadu region.
  • Acquired wish list customers and expanded existing ERV customer base.
  • Enhanced prepaid card experience through closed user group offerings for Elite Ivy customers.
  • Coordinated with regional heads and branch managers to ensure smooth project execution.
  • Achieved milestone of 20 crore prepaid cards business, resulting in 205% year-over-year growth.

Regional Marketing Manager

ICICI BANK LTD
Mumbai
06.2010 - 09.2014
  • Developed sales-enabling marketing programs focused on targeted customer segments to boost revenue.
  • Contributed to launch of ICICI Bank – Wealth Management product from concept to successful zone-wide rollout.
  • Executed marketing activities that created sales platforms and tracked lead generation costs effectively.
  • Facilitated rollouts of customer promotions across savings accounts, current accounts, loans, credit cards, and retail products.
  • Strategized and executed partnerships with leading brands to enhance market penetration and customer value.
  • Managed a team of 7 brand management executives, driving excellence in execution programs and activations.
  • Recognized as a top performer among 15% of achievers in organization for three consecutive years.
  • Coordinated cross-departmental collaboration with design, production, legal, and finance teams.

Education

MBA - Marketing

BIM
Trichy
01.2010

B.E. - Electrical & Electronics

GCT
Coimbatore
01.2008

XII - Maths / Computer Science

S.B.O.A (M) Hr. Sec. School
Chennai
01.2004

X - Science

S.B.O.A (M) Hr. Sec. School
Chennai
01.2002

Skills

  • Sales and marketing leadership
  • Market analysis
  • Digital marketing
  • Marketing strategies
  • Strategic planning
  • Brand and branch management
  • Customer relationship management
  • Client acquisition
  • Team leadership
  • Performance evaluation

References

References available upon request.

Timeline

Deputy Vice President & Branch Head

RBL Bank Limited
05.2019 - Current

Assistant Vice President & Branch Head

EQUITAS SMALL FINANCE BANK LTD
03.2018 - 05.2019

Senior Manager – Preferred Relationship Banking

HDFC BANK LTD
09.2015 - 03.2018

Relationship Manager - Payment Solutions

ICICI BANK LTD
09.2014 - 09.2015

Regional Marketing Manager

ICICI BANK LTD
06.2010 - 09.2014

MBA - Marketing

BIM

B.E. - Electrical & Electronics

GCT

XII - Maths / Computer Science

S.B.O.A (M) Hr. Sec. School

X - Science

S.B.O.A (M) Hr. Sec. School

Similar Profiles

CREATE PROFILE
ARUNKUMAR A M