Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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ARUN KUMAR SINGH

Summary

  • Sales & Marketing professional offering over 24 years of experience in cross-functional competencies in all phases of Retail Sales & Marketing, Business Generation, Sales Operations and Area/ Territory Development
  • Hands-on experience in Strategic Business Planning, Sales, Distribution Management, Customer Engagement & Acquisition including supervising and monitoring the team; led negotiations, coordinated complex decision-making process
  • Competent in commissioning New Markets Development, Recruitment, Coaching & Mentoring as well as driving various field activations & BTL activities; impressive success in consistently achieving annual revenue target to the tune of INR 300 Crores
  • Comprehensive background in formulating tactical & strategic plans & initiatives, launching products, devising merchandising plans and ensuring optimum use of resources to achieve better availability
  • Proficient in identifying & managing financially strong & reliable distributors/ channel partners for deeper market penetration for company's products
  • Track record of increasing sales by multi-folds and growing top-line & bottom-line
  • Conceptualized & led robust plans for market development in different segments for better market penetration; conducted competitor analysis across Lucknow Branch with a team of 15 distributors, 8 brand shops and 22 Direct MBO's and RR Partners for HA range of products
  • Excellent communication & interpersonal skills with strong analytical, problem-solving and organizational capabilities

Overview

27
27
years of professional experience

Work History

Branch Manager

IFB Industries
06.2024 - Current
  • Spearheading a team of 5 ASM'S, 17ASE , and 200 Shop Floor executive to manage the dealer market to improve the ND & Wd.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Maintained friendly and professional customer interactions.
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.

Highlights :

  • Restructure the Entire Distribution UPEAST seeking longterm sustainable MS objective in the market.


Branch Manager

SAMSUNG INDIA ELECTRONICS PVT LTD
05.2011 - 05.2024
  • Spearheading a team of 7 ASMs, 7 RSOs, 3 support function people, and 60 FOSs to manage the sub-dealer market to improve the ND and WOD, analyzing the latest marketing trends, tracking competitors' activities, and providing valuable inputs for fine-tuning sales and marketing strategies.s
  • Conducting market research on competitors & rival products, submitting detailed reports and analysis on the same; maintaining proper business documentations
  • Ascertaining new markets and business opportunities, tracking sales and forwarding reports to the sales office
  • Developing relationships with channel partners to drive sales of products through their customer base
  • Exploring potential business avenues for achieving increased business growth; tracking competitor activities for providing valuable inputs to fine-tune marketing strategies
  • Preparing brand awareness programs and managing brandings & promotional related issues
  • Implementing plans to achieve the defined primary & secondary sales in the assigned territory
  • Suggesting innovative marketing activities to boost the sales of the company's products
  • Drafting and communicating various promotional schemes to the dealers and motivating them to achieve the sales targets
  • Driving business involving sales forecast, planning schemes and motivating Sales Team to achieve primary, secondary & distribution targets


  • Highlights :-
  • Restructure the Entire Distribution network of Jammu & Kashmir in 2019~2020, seeking longterm sustainable MS objective in the market.
  • Turn Around J&K Distribution and Retail market in span of 2 years with a consecutive growth of 15% every year in 2020~2021.
  • Bagged Awards :-
  • Regional Winner CE Division – North, for the Quarterly Business Review Q4-2020 by Vice President- Sales


Sales Manager

PE ELECTRONICS
08.2010 - 05.2011
  • Introduced PE Electronics in UP-West (Noida, Bulandshar, Aligarh)
  • Recognized Best Area Manager in UP-West Branch Q4-2010

Sales Manager

MIRC ELECTRONICS LTD
09.2005 - 07.2010
  • Revamp Distribution Network in Agra and contributed highest Revenue in Branch
  • Appointed 5 Direct Dealers in Agra District
  • Growth of 15% each Year in assigned territory
  • Bagged Best Area Sales Manager Award in 2009
  • Promoted to Sales Manager

Senior Sales Executive

TCL India Holdings Pvt Ltd
09.2004 - 09.2005
  • Re-introduced TCL Brand in Distribution market of Agra & Mathura Districts


Senior Sales Executive

Kitchen Appliances India Pvt Ltd
09.2003 - 09.2004
  • Increased Revenue of TV segment in Distribution Network
  • Contributed highest Revenue in Branch

Executive

MIRC Electronics Ltd
09.2001 - 09.2003
  • Organized Distribution Network along with Retails expansion
  • Generated Revenue as per assigned targets
  • Fulfilled the gaps in Sub Dealer Network

Executive

Konka Electronics
06.2000 - 09.2001
  • Taking Care of Amritsar & Upcountry area, with Retail Expansion
  • Opening new counters with highest counter share

Sales Officer

Symphony Comfort System Ltd
03.1999 - 06.2000
  • Advance Collection Target achieved successfully in 2 Quarters
  • Sales Target achieved in 2000

Education

MBA - Marketing

Maharishi Arvind Institute of Science & Management
04.1998

Bachelor of Science - Physics, Mathematics & Chemistry

Aligarh Muslim University
04.1995

Skills

Branch operations management

Relationship building

Sales development

Coaching and mentoring

Performance reviews

Team player

Additional Information

Date of Birth: 29th December, 1974

Languages Known: English & Hindi

Permanent Address: Flat No. 501, Tower 3, Panchsheel Prime Rose, Govind Puram Ghaziabad - 201013

Timeline

Branch Manager

IFB Industries
06.2024 - Current

Branch Manager

SAMSUNG INDIA ELECTRONICS PVT LTD
05.2011 - 05.2024

Sales Manager

PE ELECTRONICS
08.2010 - 05.2011

Sales Manager

MIRC ELECTRONICS LTD
09.2005 - 07.2010

Senior Sales Executive

TCL India Holdings Pvt Ltd
09.2004 - 09.2005

Senior Sales Executive

Kitchen Appliances India Pvt Ltd
09.2003 - 09.2004

Executive

MIRC Electronics Ltd
09.2001 - 09.2003

Executive

Konka Electronics
06.2000 - 09.2001

Sales Officer

Symphony Comfort System Ltd
03.1999 - 06.2000

Bachelor of Science - Physics, Mathematics & Chemistry

Aligarh Muslim University

MBA - Marketing

Maharishi Arvind Institute of Science & Management
ARUN KUMAR SINGH