Arun Manoj T
Namakkal
Summary
Media monitoring Subject Matter Expert with experience in monitoring, analyzing, validating and summarizing content from diverse media outlets and aiding clients with brand reputation management to enhance their public relations efforts. Demonstrating exceptional research abilities, actively tracing industry wide trends and media news to serve clients across different sectors.
Overview
8
8
years of professional experience
Work History
Process Specialist
Cognizant Technology Solutions
Coimbatore
05.2021 - Current
- Preparing insights reports on how brand owners and government agencies are investing their media spend, and shaping their messaging.
- Monitored media with tools like Talkwalker and delivered important real-time reports via email.
- Refined Boolean search algorithms to secure significant updates for clients.
- Applying various research techniques to review the received content and to catch up with current happenings across various sectors
- Delivered cross-media intelligence to US clients, spanning both print and digital platforms.
- Developed and standardized error analysis tools for improved accuracy.
- Ensured accurate and polished deliverables through detailed quality assurance reviews.
- Engaged in distributing skilled associates by assessing client priority.
- Assisted Team Leads in managing shift operations.
- Facilitated efficient client interactions through CRM tools such as Salesforce, addressing updates and issues.
- Coordinated various activities to enhance team member interaction.
- Recognized for enabling new joiners to process crucial client information efficiently.
- Received consecutive top performer awards for outstanding production, TAT, and attendance.
- Earned several Coral Awards by maintaining high-quality standards and achieving production goals.
- Leveraged Power BI Desktop to create comprehensive dashboards for data analysis.
- Analyzed production processes and identified areas of improvement.
Researcher
Cognizant
Coimbatore
02.2019 - 04.2021
- Collaborated with colleagues on research assignments to inform strategy.
- Carried out market research to inform ongoing and new work.
- Analyzed content performance and provided recommendations, monitored, collected information, and other sources for extra communication.
- Quickly sizing up, setting priorities, creating a timeline, and delivering articles within defined time frames.
- Rephrased, rewrote, and proofread AI-generated summaries by adhering to the clients' writing standards.
Junior Researcher
Cognizant
Coimbatore
06.2017 - 01.2019
- Actively monitored the print, internet, and broadcast media of the United Kingdom, for articles with mentions and relevant stories that would impact clients’ brand reputation
- Analysed and interpreted results of personal and joint research and generated original ideas based on outcomes to the client sports, media, entertainment and government departments
- Carried out extensive research across the major media websites and factchecked the relevancy of the story to the client
- Analysed and interpreted results of personal and joint research and generated original ideas based on outcomes.
Education
Bachelor of Engineering - Electronics And Communication Engineering
JCT College of Engineering And Technology
Coimbatore 07-2014
Skills
- Media Monitoring
- Media Intelligence
- Market Research
- Research and Analysis
- Data Driven Approaches
- Data Quality Assurance
- Talkwalker
Accomplishments
- Best Mentor Award for benchmark training given for several new joiners, enabling them to process critical clients with ease.
- Consecutive top performer awards for excelling in production, TAT, and attendance.
- Various Amber and Coral Awards for outstanding consistence in Quality and achieving production targets.
Learnings
Power BI Desktop tool, MS Excel, Talkwalker, MACE tool
Timeline
Process Specialist
Cognizant Technology Solutions
05.2021 - Current
Researcher
Cognizant
02.2019 - 04.2021
Junior Researcher
Cognizant
06.2017 - 01.2019
Bachelor of Engineering - Electronics And Communication Engineering
JCT College of Engineering And Technology
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