Arun Prasath Padmanabhan

• Responsible for Genetic Sciences and Clinical Sequencing Divisions for South Asia; Lead the account management and Business development teams.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning - grew the revenue by a CAGR of 15%
• Lead the project to set up local manufacturing of molecular diagnostics in India; successfully launched and captured significant market share in COVID testing kits.
• Lead the project to set up the centre of excellence with NFSU.
• Partner with regional / divisional marketing teams for market development and demand generation programs.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems - provide KPI leadership through regular reviews of CRM data.
• Collaborated with cross-functional teams to develop innovative solutions.
• Analyzed market trends and competitor activities to create competitive advantages.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Lead the APJ Licensing business team for 2023.

• Lead a team of Sales Managers , Product Managers ,Application Specialists and distributors for meeting and exceeding the sales targets for Detection instruments, Imaging systems and High throughput screening reagents
• Responsible for meeting / exceeding Prime Margin Targets assigned for the business unit
• Lead the COE lab for market development activities – successfully organized the first National Level Hands on Workshop on imaging applications
• Enabled the sales of first high content imager in CRO segment
• Enabled the setting up of CoE for in vivo imaging in South Asia
• Lead the sales enablement and CRM integration activities for the business
• Provide monthly / quarterly product and financial forecasts to country and business unit leadership
• Lead the strategic planning for the business unit and provide guidance for three year period to the country / business leadership

• Lead a team of Account Managers, Technical Sales Specialists and Channel partners for meeting assigned sales targets for QPCR, Capillary electrophoresis, Next Gen Sequencing, Microarray instruments & consumables.
• Doubled the region’s revenue from between 2014 to 2017; awarded “Sales Master” for three years consecutive sales achievement.
• Grew the region’s QPCR instrument sales by multiple folds by utilizing strategic pricing.
• Provide financial and product group forecasts to Sales and Finance leaders; participate in the annual planning process.
• Lead and shape market development activities for the region in collaboration with the divisional marketing team.
• Lead the KOL relationships across all the product groups for the region.
• PPI‐ contributed to two process improvement projects

Lead marketing and market development programs for Flow cytometry instrumentation - Developed a robust online CRM tool for pipeline management, market intelligence & tender

information - Provide S&OP forecasts to Finance and regional marketing teams; regular reviews of product

mix and pricing with sales teams; Coordinate with Finance and Supply chain teams for timely

inventory - Lead the annual strategic review for the flow cytometry business - surveillance of funding trends and insights; Analyze and identify new instrumentation

opportunities in different market segments - Development of market strategy for Biopharma / CRO segment and implementation through

sales team; facilitated the sales of the first high speed cell sorter in a Biopharma account in India. - Evolving a market expansion program for multicolor flow cytometry and cell sorters through

focused customer engagement programs; Enabled team to successfully sell 11 cell sorters and

30 multicolor flow cytometers in FY 2014 - Lead and shape Instrument Pre‐sales activities like customer qualification, product positioning,

smart specs etc.

• Prioritized roadmap in order to achieve product goals and metrics.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Providing marketing support for Flow cytometry instrumentation platforms with focus on communication content development, planning and executing promotional events, market information system, developing and managing key customer relationships
• Managed key customer relationships through field visits, Conferences, User group events - Conceptualized and organized FACS Aria user group and clinical cytometry meetings.
• Made technical presentations, defended bids and negotiated flow cytometry / cell sorter instrumentation deals in tenders across the country. -
• Continuous engagement with Asia Pacific and WW marketing teams in ensuring support for country specific initiatives. - Capability building of sales team by Developing Content and administering internal trainings
• Develop Marketing Strategy & ASR for Instruments and ensuring implementation of initiatives.
• Budgeting and implementing appropriate product mix, pricing proposals, sales plans by market segments, new product launches and promotions.
• Coordinated with Supply chain team for the instrumentation forecast to meet revenue plans.

• tripled the flow cytometry instrumentation sales from 2007 to 2012.
• Established three “Centres of excellence” in South India for flow cytometry education and training -
• conceptualizing and execution of “FLOWers” – a higher education initiative
• Awarded the MD’s trophy for the “FLOW”ers project in 2011

Doubled the LSG Capital equipment revenue (like Bioplex, Real‐time PCRs, chromatography systems, imaging instruments) & Gadgets (like PCR, Gel Doc, electrophoresis systems) and Consumables.

• Achieved sales Objectives for the business units of Biosciences and Diagnostics for southern India.
• Lead a team of 10 Product Specialists and distributors for the achievement of sales goals. - Awarded “Best Area Sales Manager” for 2003 for the sales of Hematology Analyzers.
• Launched Merck Biosciences business in Southern India. Mapped the customer base for Biosciences of flagship brands of EMD Biosciences

• Conducted market surveys and analyzed the competitive scenario for immunodiagnostic kits (HIV/HBV/HCV) and blood collection devices.
• Trained sales force on selling strategies, product knowledge, demonstrations and troubleshooting.