Arushi Aswal
Dehradun
Summary
Analytical digital marketing executive with several years of extensive experience planning, developing, managing and implementing digital marketing strategies. Polished in measuring rois and kpis, preparing and managing digital marketing budgets and overseeing company's social media accounts.
Overview
4
4
years of professional experience
Work History
Senior Digital Marketing Executive
Swami Rama Himalayan University
Dehradun
04.2025 - Current
- Managed online advertising campaigns to increase brand awareness.
- Managed SEO activities including keyword research, link building and content optimization.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Analyzed website traffic using Google Analytics tools for optimization.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Conducted market research to identify target audience preferences.
- Collaborated with academic departments on promotional materials.
Senior SEO Executive
IZIDIGI Pvt. Ltd Dehradun
Dehradun
11.2022 - 02.2025
- Conducted keyword research to enhance website visibility and optimize content.
- Implemented on-page SEO techniques to improve search engine rankings and performance.
- Analyzed website traffic using Google Analytics to identify user behavior trends.
- Analyzed backlink profiles using Ahrefs or other backlink analysis tools.
- Developed and implemented strategic plans to enhance team performance.
- Managed daily operations to ensure smooth workflow and task completion.
SEO Executive
YMA Tech Professional Service Pvt Ltd
Dehradun
08.2022 - 11.2022
- Conducted keyword research to optimize client website content for search engines.
- Assisted in link building activities such as directory submissions, blog commenting, article writing and submission, social bookmarking.
- Monitored competitors' SEO activities and adjusted strategies accordingly.
- Updated knowledge base documents on SEO techniques used within the team.
Education
Bachelor of Commerce -
SGRR University
Dehradun, Uttarakhand01-2023
Senior Secondary Education - Commerce
Saigrace Academy International
Dehradun, Uttarakhand03-2017
High School Diploma -
Scholars Home School
Dehradun03-2015
Skills
- Google Analytics
- SEO optimization
- Digital strategy
- Brand awareness
- Team collaboration
- Problem solving
- Time management
- Market research
- Keyword placement
- Competitor analysis
- SEM best practices
- SEO strategy development
- Keyword research analysis
- Link building
- On-page SEO
- SEO auditing
- Google search console
- Technical SEO
- SERP analysis
- Off-page optimization
- Backlink analysis
Timeline
Senior Digital Marketing Executive
Swami Rama Himalayan University
04.2025 - Current
Senior SEO Executive
IZIDIGI Pvt. Ltd Dehradun
11.2022 - 02.2025
SEO Executive
YMA Tech Professional Service Pvt Ltd
08.2022 - 11.2022
Bachelor of Commerce -
SGRR University
Senior Secondary Education - Commerce
Saigrace Academy International
High School Diploma -
Scholars Home School