Arya Mukkat
Kochi
Summary
Strategic and results-driven Digital Advertising Professional with over 10 years of experience in optimizing ad performance, driving revenue growth, and ensuring seamless campaign delivery. Proven track record in managing cross-functional teams and leveraging technology to streamline ad operations across international markets. Adept at analyzing data to improve ROI and ensure compliance with global advertising standards.
Overview
12
12
years of professional experience
Work History
Supervisor – International Ad Operations
Adverb Inc
Bengaluru, India (Remote)
11.2012 - Current
- Lead ad operations for clients including Mindshare, Mediacom and Wavemaker. Global across diverse international markets, including the GCC region.
- Led the end-to-end execution of over 120+ digital campaigns per month, with budgets ranging from $30,000 to $100,000 for each campaign.
- Fostered a client-centric culture, leading to a 98% on-time delivery rate by managing multiple campaigns simultaneously and ensuring deadlines were consistently met.
- Optimized campaign performance, resulting in 20% over achievement in ROI, delivering 96% of planned impressions, doubling the CTR to 0.50%, and achieving over 90% viewability rate for both display and video ad.
- Ensured the team complies with international advertising regulations and industry standards, including regional privacy and data protection laws.
Education
Advance Data Science For Managers -
Indian Institute of Management Kozhikode
09.2023
MBA Marketing & HR -
Anna University
Chennai04.2012
BBA -
Hindusthan College of Arts & Science
Coimbatore04.2010
Skills
- Digital Advertising
- Campaign Management
- Ad Technology Implementation
- Quality Assurance
- Analytics and Reporting
- Performance optimization
- Problem solving
- Ad serving platforms (CM360, Amazon Ads, DV360)
- Communication
Timeline
Supervisor – International Ad Operations
Adverb Inc
11.2012 - Current
Advance Data Science For Managers -
Indian Institute of Management Kozhikode
MBA Marketing & HR -
Anna University
BBA -
Hindusthan College of Arts & Science