Summary
Overview
Work History
Education
Skills
Timeline
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Arya Mukkat

Kochi

Summary

Strategic and results-driven Digital Advertising Professional with over 10 years of experience in optimizing ad performance, driving revenue growth, and ensuring seamless campaign delivery. Proven track record in managing cross-functional teams and leveraging technology to streamline ad operations across international markets. Adept at analyzing data to improve ROI and ensure compliance with global advertising standards.

Overview

12
12
years of professional experience

Work History

Supervisor – International Ad Operations

Adverb Inc
11.2012 - Current
  • Lead ad operations for clients including Mindshare, Mediacom and Wavemaker. Global across diverse international markets, including the GCC region.
  • Led the end-to-end execution of over 120+ digital campaigns per month, with budgets ranging from $30,000 to $100,000 for each campaign.
  • Fostered a client-centric culture, leading to a 98% on-time delivery rate by managing multiple campaigns simultaneously and ensuring deadlines were consistently met.
  • Optimized campaign performance, resulting in 20% over achievement in ROI, delivering 96% of planned impressions, doubling the CTR to 0.50%, and achieving over 90% viewability rate for both display and video ad.
  • Ensured the team complies with international advertising regulations and industry standards, including regional privacy and data protection laws.




Education

Advance Data Science For Managers -

Indian Institute of Management Kozhikode
09.2023

MBA Marketing & HR -

Anna University
Chennai
04.2012

BBA -

Hindusthan College of Arts & Science
Coimbatore
04.2010

Skills

  • Digital Advertising
  • Campaign Management
  • Ad Technology Implementation
  • Quality Assurance
  • Analytics and Reporting
  • Performance optimization
  • Problem solving
  • Ad serving platforms (CM360, Amazon Ads, DV360)
  • Communication

Timeline

Supervisor – International Ad Operations

Adverb Inc
11.2012 - Current

Advance Data Science For Managers -

Indian Institute of Management Kozhikode

MBA Marketing & HR -

Anna University

BBA -

Hindusthan College of Arts & Science

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Arya Mukkat