Asha Joseph
Kochi
Summary
Results-driven Category Manager with extensive experience in fruits and vegetables (F&V) retail operations. Skilled in market analysis, vendor negotiations, demand forecasting, and inventory management. Proven ability to implement strategies that boost sales, optimize assortments, and drive business growth across online and offline channels.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Deputy Manager (Category- Fruits and Vegetables)
Reliance Retail Limited
04.2022 - Current
- Manage end-to-end F&V category operations, including procurement, vendor management, sales strategy, and logistics.
- Designed and Implemented assortment strategies and merchandise planning to optimize store operations.
- Providing key inputs for sales pricing, sales planning, sales promotions and loss preclusions.
- Oversaw daily handling of over 80 MT of F&V, ensuring quality and timely delivery.
- Stock controlling, allocation, replenishment process and logistics planning.
- Research and analyses data and market insights.
- Responsible for demand forecasting, inventory management, promotional and pricing strategies and category sales and margin.
- Improved operational efficiency by streamlining internal processes and boosting team productivity.
- Successfully introduced global F&V options at competitive prices via Omni channel platforms.
- Increased category revenue through strategic vendor collaborations and demand forecasting.
Key Account Manager
Waycool Foods and Products Pvt Ltd
07.2021 - 03.2022
- Managed over 120+ key HORECA clients; led complete ownership of P&L, pricing, and customer onboarding.
- Negotiated pricing, ensured quality delivery, and improved customer satisfaction.
- Coordinated with finance for timely payment cycles and monitored sales fulfilment.
Internship Student
National Commodity & Derivatives Exchange
06.2020 - 12.2020
- Conducted research on post-harvest price risk management for over 300 Farmer Producer Organizations (FPOs).
- Analyzed data to deliver insights and improve risk strategies.
- Developed professional skills through hands-on experiences, including time management and effective communication.
Education
Post-Graduation Diploma - Agricultural Business And Management
Indian Institute of Plantation Management
Bengaluru03.2021
Graduation - BSc Agriculture
College of Agriculture
MPKV Rahuri, Maharashtra02.2019
Skills
- Category Management
- SAP
- Advanced Excel
- Vendor Development
- Negotiation
- Demand forecasting
- Inventory control
- Stock control
- Strategic Planning
- Team Leadership
Certification
Advanced Excel Certification Course
Accomplishments
- 2018, Winner of Poster Presentation in National Seminar Conducted by MITCON, Pune on Global Hunger.
- 2016, Awarded Certificate of Excellence in World Humanitarian Summit, RIO+23.
Languages
English
Tamil
Hindi
Telugu
Malayalam
Interests
- Travelling
- Learning Languages
Personal Information
- Date of Birth: 05/22/97
- Gender: Female
- Nationality: Indian
- Marital Status: Unmarried
Timeline
Deputy Manager (Category- Fruits and Vegetables)
Reliance Retail Limited
04.2022 - Current
Key Account Manager
Waycool Foods and Products Pvt Ltd
07.2021 - 03.2022
Internship Student
National Commodity & Derivatives Exchange
06.2020 - 12.2020
Post-Graduation Diploma - Agricultural Business And Management
Indian Institute of Plantation Management
Graduation - BSc Agriculture
College of Agriculture
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