Ashaa M
Product Owner/APM
Coimbatore
Summary
Results-driven Product Owner with 7 years of extensive experience in product management, business communication, and Agile SDLC methodologies. Proven track record in driving enterprise-level product improvements, conducting market research, and leading digital transformation initiatives. Passionate about optimizing business processes and delivering high-impact solutions that drive organizational growth and customer satisfaction.
Overview
7
7
years of professional experience
2023
2023
years of post-secondary education
Work History
Product Owner/APM
Responsive
05.2022 - Current
- Designed and implemented enterprise project templates, a major breakthrough feature, resulting in a 26% increase in adoption rate.
- Spearheaded import automation using LLM, a core product enhancement, driving significant adoption across key enterprise clients with direct impact in ARR and has an adoption of 90%.
- Spearheaded transformative UI projects for Responsive's flagship software, delighting over 110,000 active users with a stellar 4.5/5 average feature rating.
- Led the successful launch of a product UX revamp, improving user experience and engagement thereby contributing to 100% adoption of the new UX.
- Closely worked with around 15 enterprise clients (ARR for each at least 300k or more) by being an SME for the product I owned and helped in removing them from churn risk list.
- Defined success criteria and leveraged data analytics and user insights to align product strategy with business needs, prioritize the roadmap, and drive informed decisions thereby managing to achieve at least 30% adoption on an average thereby meeting the set criteria.
- Collaborated with cross-functional teams to refine product requirements and optimize workflows for enterprise users.
- Conducted market research and competitor analysis to align product features with industry trends.
Business Analyst
Heptagon Technologies (An associate of Quess Corp)
04.2019 - 04.2022
- Owned the roadmap and successfully launched/maintained an exciting HR digital onboarding platform resulting directly in 30% of product ARR and 3 new clients.
- Led RPA based projects that helps streamline and automate manual processes thereby buying the confidence of 2 new clients.
- Owned product development for a digital transformation solution, engaging directly with US-based clients.
- Defined SDLC frameworks in Agile methodology for digital onboarding platforms.
- Established BA SOPs to standardize business analysis processes across teams.
Business Analyst
NDOT Technologies(An associate of Quess Corp)
05.2018 - 03.2019
- Conducted market research, competitor analysis, and new feature ideation for transportation and logistics products.
- Defined product workflows and analyzed IoT device integrations involving ML models.
- Managed internal communications and team-building initiatives.
Education
MBA - Marketing
PSG Institute of Management
Coimbatore, Tamil NaduB.E - ECE
Hindusthan College of Engg and Technology
Coimbatore, Tamil NaduSkills
- Agile Methodologies, Scrum, Kanban, SAFe, Product Discovery, Product Management, Requirements Analysis, Product Strategy, Roadmap Development, User Stories & Epics, Competitive Analysis, Market Research, Stakeholder Management, Prioritization, User Experience (UX), Business Requirement Documentation, Product Requirements Document (PRD), Release Planning, Market Research, Business Process Modeling, User Acceptance Testing (UAT), Acceptance Criteria, Data-Driven Product Management, KPI Management, User Behavior Analysis, and A/B Testing, Client Management, RPA and Automation, UX and Product Strategy
- Tools: Tableau, PostgreSQL, Postman, Miro, AI Tools(Notion, Vercel, Claude), Balsamiq, Fluid UI, Gainsight PX, Mixpanel, JIRA, Figma, AHA Ideas, Vanilla Community, MS Excel, MS PowerPoint, MS Word, Whimsical, Uizard
- Others: Excellent Communication, Analytical Thinking, Problem-Solving, Adaptability, Facilitation and Collaboration, Presentation, Leadership, Team work, Time management
Certifications Awards
- Cert Prep: Scrum Master - LinkedIn
- Enterprise Design Thinking Practitioner – IBM
- Ideafest Winner – For one of the best ideas in RFP digitizing theme - 2023
- Business English Certified (Vantage B2 Level) – Cambridge University
- RPA Training Leader – Trained 35 auditors globally in automation processes.
Timeline
Product Owner/APM
Responsive
05.2022 - Current
Business Analyst
Heptagon Technologies (An associate of Quess Corp)
04.2019 - 04.2022
Business Analyst
NDOT Technologies(An associate of Quess Corp)
05.2018 - 03.2019
B.E - ECE
Hindusthan College of Engg and Technology
MBA - Marketing
PSG Institute of Management
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