Ashish Bari
Mumbai
Summary
Strategic Product Leader with 14+ years of global experience driving 0→1 product launches, enterprise SaaS platforms, FinTech, and HealthTech across India, Singapore, and Middle East. Proven track record of scaling multi-tenant SaaS products, leading cross-functional teams, and delivering measurable business outcomes including unlocking 70M+ Rs. Working capital and generating 125M+ Rs. Recurring revenue. Expertise in Product Vision, OKRs, P&L, Ownership, GTM Strategy, AI-Driven Automation, and Digital Transformation.
Overview
20
20
years of professional experience
Work History
Product Leader
Freelancer
08.2024 - Current
- Leading product strategy and MVP roadmap for AI-powered HealthTech platform with ecosystem-led GTM approach.
- Developing a standardized Healthcare provider Taxonomy & Registry to power AI-driven search and recommendation engines
Associate Director of Product
EPC Tech Pvt. Ltd.
08.2023 - 06.2024
- Owned product vision and roadmap for enterprise SaaS platform serving 40K+ users; increased DAU/MAU by 30%.
- Launched secure LinkedIn for Doctors platform (0→1) with OTT modules, identity management, and virtual conferences.
- Implemented KPI dashboards and OKR governance improving executive decision velocity.
Product Lead
Lenskart Solutions Pvt. Ltd.
11.2022 - 07.2023
- Led financial product portfolio across India, Singapore, and Middle East driving cross-border scalability.
- Delivered 25% operational efficiency improvement and 15% conversion uplift via AI-driven automation.
Senior Product Manager
ServiceLee Technologies Pvt. Ltd.
11.2020 - 08.2022
- Built B2B FinTech platform (Cash Advance, Credit, e-Invoicing, Pay-Outs) unlocking 70M+ INR annual working capital.
- Integrated ERP and payment systems (Oracle Fusion, Stripe, Razorpay, AvaTax) enabling multi-country operations.
- Accelerated partner onboarding through GTM execution and scalable product architecture.
Product Consultant
Shri Krishna Technologies
11.2016 - 10.2020
- Launched Hostel Management SaaS & AdTech platform generating 125M+ INR annual revenue.
- Designed tiered pricing strategy and achieved better product market fit.
Product Manager
ODEX India Solutions Pvt. Ltd.
03.2014 - 10.2016
- Launched Digital Wallet platform increasing revenue by 5% through optimized UX and payment flows.
Product Manager
FramesDirect
03.2013 - 01.2014
- Drove $1M+ incremental annual revenue through data-driven experimentation and A/B testing.
Product Consultant / Manager
Cleveland State University / ICICI Prudential Life Insurance Co.
06.2006 - 12.2012
- Digitized LMS adoption for 35K+ users and enhanced digital insurance customer journeys.
- Demonstrated products to help customers try out offerings before making purchases.
Education
MBA - Business & Technology
Cleveland State University
USAMaster of Arts - Strategy Management
NMIMS
Mumbai, INBachelors - Finance
Nagpur University
Nagpur, INSkills
- Product Strategy & Roadmaps
- 0→1 Product Launch & Prioritization
- Enterprise SaaS
- AI & Workflow Automation
- FinTech & Payments
- HealthTech & OTT
- API Integrations
- GTM & Market Expansion
- SAFe / Agile
- OKRs & KPI Governance
- Growth Analytics & A/B Testing
Timeline
Product Leader
Freelancer
08.2024 - Current
Associate Director of Product
EPC Tech Pvt. Ltd.
08.2023 - 06.2024
Product Lead
Lenskart Solutions Pvt. Ltd.
11.2022 - 07.2023
Senior Product Manager
ServiceLee Technologies Pvt. Ltd.
11.2020 - 08.2022
Product Consultant
Shri Krishna Technologies
11.2016 - 10.2020
Product Manager
ODEX India Solutions Pvt. Ltd.
03.2014 - 10.2016
Product Manager
FramesDirect
03.2013 - 01.2014
Product Consultant / Manager
Cleveland State University / ICICI Prudential Life Insurance Co.
06.2006 - 12.2012
MBA - Business & Technology
Cleveland State University
Master of Arts - Strategy Management
NMIMS
Bachelors - Finance
Nagpur University