ASHISH GAUTAM
Regional Manager
Noida
Summary
Detail-orientated Business Leader (Regional Manager), successful in building and motivating dynamic teams while cultivating company culture in which staff members feel comfortable voicing questions and concerns, as well as contributing new ideas driving growth initiatives. Strategic thinker seeking to leverage all enablers and pathways to ensure audacious market share gain with long term sustainability.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Regional Manager, Retail Sales
Asian Paints Ltd
04.2024 - Current
- Heading Decorative Paints Business of INR 1520 Cr Revenue for Rajasthan state as Regional Manager with a team of 9 Managers, 14 Sr. Execs, and 142 TSEs for Sales, Marketing, and Commercial Operations.
- Responsible for Sales, Marketing and Commercial Operations for the Region.
- In my current role i manage the Input led sales strategy (Designing and implementing sales schemes and Business promotion offer) for Trade channel, Consumers, Contractors & AIDs ~ Spend varies from 10-12% of Total Revenue.
- My role also involves Non Sales Spends in the form of Regional Marketing funds to create lasting impact and sustainable mind share gains through BTL Activations.
- Designed and implemented the most successful marketing initiative in Q1, which led to a major uptick in network enrollment.
- I am also responsible for people development at Managerial and Executive level by engaging them in various initiatives and empowering the right set of people to become future leaders.
- Gained Market share in Premium and Luxury space in 24-25 with key breakthrough initiatives esp in Jaipur, Jodhpur, Udaipur and Kota Markets.
- Developed and executed successful business plans that resulted in improved market share. and profitability within the region.
Sr Area Manager - Focus Products (Trade Marketing Manager)
Asian Paints Ltd
04.2022 - 03.2024
- Headed the Woodfinishes (Woodtech) & Waterproofing (SmartCare) for Asian Paints in Delhi-NCR with a team of 13 Sales Execs,3 Sr Sales Execs (Sups), 26 DSRs
- Fastest growing region in the country YTD March in Italian Wood Coatings and PU+ Category (Prime Focus Category)
- Fastest Region to complete Annual Essential Goal of SmartCare (Waterproofing) in Q3 itself.
- Gained MS to the tune of 7-8% in Wood coatings and 6% in Waterproofing.
- Streamlined the supply chain & stocks NCR units by unified implementation of the Hub and Spoke model.
- Key POSM and SOP for WP lead management in Delhi Mainland.
- Topped country in Coveted 'National Go Beyond Championship' twice.
Area Manager - Retail Sales
Asian Paints Ltd
04.2020 - 03.2022
- Lead the Retail Business for Lucknow & Ayodhya units (13 Districts) for Asian Paints with a team of 9 Sales Execs, 2 Sr Sales Execs (Sups), 1 Admin Exec & 14 DSRs
- Changed the course of business for AP by doubling the dealers by adding 400+ dealers over 18 months and taking the tally to 800+ active dealers.
- Grown the units from 190 Cr to 340 Cr in just 2 years.
- Gained Market Share by 8-9%
- Increased Waterproofing Business 5 folds, PU+ (Italian WF) 3 folds, and implements (Tools & Mechanized Tools) to 3 times.
- Taken the SPS (Direct to Home painting service) service to 17 Cr in 2 years.
- Lead and managed 2 Vanto Projects at Divisional and National level: Breakthrough Project technology.
Unit Head (Asst Manager)
Asian Paints Ltd
05.2018 - 03.2020
- Headed the Retail Sales Operations for Asian Paints for Gorakhpur Unit (7 Districts) with a team of 6 Sales Execs, 1 Sr Sales Exec (Sup), 1 Admin Exec & 7 DSRs
- Fastest Growing unit in North India for 2 consecutive years - among the top 3 fastest growing units in India and Added 180+ dealers in 2 years.
- Business grew from 110 Cr to 180 Cr in just 2 years.
- Gained Market Share by 4-5% and Lead the Regional Vanto Project: Breakthrough work in Emulsions - Awarded with MD & CEO Awards
Sr Sales Exec
Asian Paints Ltd
09.2016 - 04.2018
- Sr Sales Exec (Supervisor) - Trade Marketing: SmartCare - Waterproofing Range (NCR + Haryana)
- Established the alternate channel for Tiling Solutions in Delhi with 5 Distributors (First in North India) where i handled a team of 17 DSRs & 1 Technologist.
- Lead 2 biggest consumer awareness BTL programs successfully in NCR & Haryana.
Sales Executive
Asian Paints Ltd
10.2010 - 08.2016
- Handled Roles of Project Sales Exec, Territory Sales Exec in Multiple geographies of Odisha (Central, Western and Coastal Odisha) and Jharkhand (Jamshedpur & 2 more districts)
Education
PGP Certification - Sales & Marketing
SVKM's Narsee Monjee Institute of Management
Mumbai, MH02-2016
PGDM - Marketing
Jaipuria Institute of Management
Lucknow, UP04-2009
Bachelors - Commerce
Christ Church College
Kanpur, UP03-2006
Intermediate - Commerce
Air Force School
Kanpur, UP03-2003
Skills
- People Leader
- Sales & Marketing Strategist
- Business Development
- Resource Management
- Stakeholder Management
- Personnel Relations
- Market Share Gain Specialist
Accomplishments
- Fastest growing Sr Manager (coming from the ranks) in this competitive beta world in AP.
- Highest & Best Performance Rating in12 years in 13 years of AP Career.
- Have led to various dynamic changes and always challenged status quo in whatever role I have handled.
- Recognized by management for all key Projects deliveries.
- Awarded with Presidential Roll of Honor and Wall of Fame for winning the biggest vols challenge at country level.
- Lead the Multiple Regional & Divisional Vanto Project: Breakthrough work in Emulsions - Awarded with MD & CEO Awards
Timeline
Regional Manager, Retail Sales
Asian Paints Ltd
04.2024 - Current
Sr Area Manager - Focus Products (Trade Marketing Manager)
Asian Paints Ltd
04.2022 - 03.2024
Area Manager - Retail Sales
Asian Paints Ltd
04.2020 - 03.2022
Unit Head (Asst Manager)
Asian Paints Ltd
05.2018 - 03.2020
Sr Sales Exec
Asian Paints Ltd
09.2016 - 04.2018
Sales Executive
Asian Paints Ltd
10.2010 - 08.2016
PGP Certification - Sales & Marketing
SVKM's Narsee Monjee Institute of Management
PGDM - Marketing
Jaipuria Institute of Management
Bachelors - Commerce
Christ Church College
Intermediate - Commerce
Air Force School
Similar Profiles
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
Akash ShaibuAkash Shaibu
Sales Assistant at Mr/s Coral Paints (Dealers in Asian paints)Sales Assistant at Mr/s Coral Paints (Dealers in Asian paints)
Uday Kumar ShresthaUday Kumar Shrestha
Head - Sales, Activation and Marketing at Asian Paints Nepal Pvt. Ltd. (Paints & Bath)Head - Sales, Activation and Marketing at Asian Paints Nepal Pvt. Ltd. (Paints & Bath)
Nadeem Mohammed HussainNadeem Mohammed Hussain
Sr. Officer Project Operation Engineer at Berger Paints Emirates Ltd. Co. (Asian Paints)Sr. Officer Project Operation Engineer at Berger Paints Emirates Ltd. Co. (Asian Paints)
Richa SharmaRicha Sharma
Deputy Manager at Optum Global SolutionsDeputy Manager at Optum Global Solutions