Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Ashish Kumar Korukonda

Bengaluru

Summary

  • 9+ years experienced Analytics Professional known for his high productivity & results-driven approaches.
  • Specialized in Marketing & Sales Analytics.
  • Strong background in managing analytics teams, developing innovative solutions to complex business problems and fostering a data-centric culture.

Overview

9
9
years of professional experience

Work History

Analytics Manager

upGrad
11.2019 - Current
  • Leading the upGrad's Analytics team which specialized in Sales, Marketing & Product Analytics.
  • Implemented a Campaign Optimization Framework which is used for scaling up or scaling down a campaign/ad set to achieve a specific goal. The Automated framework outputs the action to be taken along with a step value. It helped to take decisions across 3000+ campaign & ad-set s in a quarter.
  • Developed a clustering model to segment the users for personalized marketing which improved the user retention by 10% and conversions by 5%.
  • Implemented a Multi touch attribution model using Markov Chain methodology which has improved the conversions on the low performance marketing channels and helped the business in calibrating their marketing spends.
  • Designed & Developed a self serve Org Growth Dashboard on Tableau which includes Growth & Financial Performance KPI's (Traffic, Leads, Conversions, Revenue etc.). The dashboard helps the Leadership to take data driven decisions and monitor the overall performance.
  • Build a Sales Performance Dashboard which is a comprehensive view for the leaders to monitor & analyze sales performance for every business vertical. KPI's such as Leads, Calling, Applications, Payments & Revenue is tracked at Sales rep level, Sales Manager and so on
  • Designed and build the complete warehouse for reporting and analysis. This includes connecting data from multiple data sources and integrating them using ETL process. This warehouse powers 5+ leadership dashboards and several other business level dashboards.

Senior Data Engineer

GGK Tech
Hyderabad
07.2018 - 10.2019
  • Designed, built, and maintained high-performance databases for reporting and analysis purposes.
  • Responsible for end to end data cleaning, preparation & transformations.

Data Test Engineer

Infosys
Hyderabad
05.2015 - 06.2018
  • Involved in the whole development life cycle of the project from requirement gathering, design, development, testing, Production.
  • Performed data manipulations using complex SQL scripts like set operators, aggregate functions, string & date functions, case statements, etc.

Education

Post Graduate Diploma - Data Science

IIITB
Bengaluru, KA
03-2019

Bachelor of Engineering - Electronics & Instrumentation

Sathyabama University
Chennai, TN
03-2015

Skills

  • SQL
  • Python
  • Data Analysis
  • Data Visualization in Tableau, GDS, Mode Analytics
  • Stakeholder Management
  • MS Excel & Google Sheets
  • Google Analytics
  • Redshift, S3

Accomplishments

  • Received "Star of upGrad" Award in 2021, for exceptional performance.
  • Awarded “Insta Award” twice in a span of 6 months for quality and on-time delivery

Timeline

Analytics Manager

upGrad
11.2019 - Current

Senior Data Engineer

GGK Tech
07.2018 - 10.2019

Data Test Engineer

Infosys
05.2015 - 06.2018

Post Graduate Diploma - Data Science

IIITB

Bachelor of Engineering - Electronics & Instrumentation

Sathyabama University

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Ashish Kumar Korukonda