ASHISH KUMAR SONI
New Delhi
Summary
Assistant Manager – Digital Marketing & Client Servicing with 7+ years of experience in performance marketing, affiliate partnerships, and campaign management. Skilled in running CPI, CPA, and CPR campaigns with an average 10–15% improvement in ROI through optimization and tracking. Experienced in affiliate network management, partner onboarding, and user acquisition across FinTech, Gaming (Fantasy, RMG, Casual, etc), Social, and BFSI sectors, achieving around 15–20% YoY growth in campaign performance. Improved email campaign effectiveness with 10% higher open rates and 8–10% stronger CTRs through better targeting and execution. Strong background in client servicing with consistent performance delivery, supported by certifications in Digital Marketing, Google Ads, and Analytics.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Manager – Operations & Client Servicing
CoolBoots Media Pvt. Ltd.
Gurugram, India
03.2023 - Current
- Company Overview: Product: Taskbucks, under DigiSmart Digital Media Pvt. Ltd.
- Managing affiliate network clients and direct brand partnerships for Taskbucks app.
- Onboarding partners in categories like Demat, RMG, Casual Gaming, Fantasy Gaming, Fintech, Savings Accounts, and more.
- Running CPI, CPA, CPL, CPD, CPVL, CPFD and CPR campaigns, ensuring best performance and revenue generation.
- Monitoring client panels to check daily campaign leads and performance metrics.
- Internally shifted from RocketSingh App to Taskbucks due to organizational restructuring.
Assistant Manager – App Performance
CoolBoots Media Pvt. Ltd.
Gurugram, India
01.2022 - 03.2023
- Company Overview: RocketSingh App
- Executed CPA campaigns via direct and affiliate sources for RocketSingh App.
- Led a small team to achieve 4x revenue growth in 3 months.
- Used advanced tracking tools for delivery monitoring and KPI alignment.
Operation Associate
DigiSmart Digital Media Pvt. Ltd.
Gurugram, India
04.2019 - 03.2020
- Managed affiliate relationships and mapped user journeys for better ROI.
- Worked on scaling email campaigns and improving open/click rates.
Email Operation Associate
DigiSmart Digital Media Pvt. Ltd.
Gurugram, India
01.2018 - 03.2019
- Executed large-scale email campaigns using internal tools.
- Monitored backend systems to ensure real-time performance and issue resolution.
Customer Service Assistant
Radical Minds Technologies Pvt. Ltd.
Gurugram, India
10.2016 - 11.2017
- Managed customer orders and ensured quick resolution for food delivery issues (Zomato Process).
Customer Sales Executive
Paisabazaar
Gurugram, India
08.2015 - 09.2016
- Company Overview: Personal Loans
- Managed inbound/outbound sales for personal loan offerings with consistent conversion rates.
Customer Service Executive
Allsec Technologies
New Delhi, India
08.2014 - 07.2015
- Addressed customer queries and ensured high satisfaction in the food ordering process (Pizza Hut Process).
Education
Diploma - Electronics & Telecommunications (ETE)
Government Polytechnic College Narsinghpur
Madhya Pradesh05-2014
Advance Diploma - Computer Applications (ADCA)
OFK Govt College Khamaria
Jabalpur, India04-2009
High School Diploma -
LNY Higher Secondary School, Ranjhi, Jabalpur
Jabalpur, India05-2008
High School Diploma -
GCF High School, Jabalpur
Jabalpur, India05-2006
Skills
- Affiliate Partnerships
- Client Servicing
- Campaign Management
- User Acquisition
- Data Analysis
- ROI Optimization
- Email Marketing
- Business Development
- Growth Strategy
- Problem Solving
- Performance Marketing
Accomplishments
- Successfully managed CPI, CPA & CPR campaigns, improving ROI by 10–15% through optimization and tracking.
- Built and maintained long-term relationships with direct app brands and affiliate networks, driving consistent user acquisition growth across FinTech, Gaming, Social, and BFSI sectors.
- Contributed to business development and revenue growth by securing new partnerships and scaling existing campaigns.
- Implemented data-driven campaign analysis and reporting, reducing uninstall ratios, optimizing ad spends, and delivering high client satisfaction through pilot campaigns.
- Onboarded several campaigns as a Direct Brand, including Viberse, Sudoku Friend +, Velvet, XL11, G11, Kuppi, Bored Chimps, Plutope, Sparks, ProRewards, Vision11, Chana Jor, Zebolive, and others.
Certification
- Digital Marketing Foundations - LinkedIn (Nov 2024)
- Digital Marketing Tools: Create a Marketing Campaign from Start to Finish - LinkedIn (Nov 2024)
- Excel Essential Training - LinkedIn (Aug 2024)
- Small Talk for Non-Native English Speakers - LinkedIn (Aug 2024)
- Fundamentals of Digital Marketing - Google Digital Garage (Jul 2023)
- Google Ads Apps Certification - Skillshop (Aug 2023, Expired Aug 2024)
Timeline
Assistant Manager – Operations & Client Servicing
CoolBoots Media Pvt. Ltd.
03.2023 - Current
Assistant Manager – App Performance
CoolBoots Media Pvt. Ltd.
01.2022 - 03.2023
Operation Associate
DigiSmart Digital Media Pvt. Ltd.
04.2019 - 03.2020
Email Operation Associate
DigiSmart Digital Media Pvt. Ltd.
01.2018 - 03.2019
Customer Service Assistant
Radical Minds Technologies Pvt. Ltd.
10.2016 - 11.2017
Customer Sales Executive
Paisabazaar
08.2015 - 09.2016
Customer Service Executive
Allsec Technologies
08.2014 - 07.2015
Diploma - Electronics & Telecommunications (ETE)
Government Polytechnic College Narsinghpur
Advance Diploma - Computer Applications (ADCA)
OFK Govt College Khamaria
High School Diploma -
LNY Higher Secondary School, Ranjhi, Jabalpur
High School Diploma -
GCF High School, Jabalpur
Hobbies and Interests
Playing car racing games, Gardening / Taking care of plants, Listening to songs
Disclaimer
The information provided in this resume is true and correct to the best of my knowledge and belief. I take full responsibility for the accuracy of the particulars mentioned here.