Ashish Saroh

Strategic business consultant with 8 years in market intelligence and investment advisory, specializing in go-to-market strategy, commercial due diligence, and TAM/SAM/SOM sizing. Delivered comprehensive market assessments for telecom expansion in Africa and developed feasibility studies for digital bank launches in the MENA region.

• Telecom Market Entry & Investment Assessment: Led a market intelligence and assessment engagement for one of India's largest telecom operators evaluating expansion into new African markets. Delivered GTM strategy, cost analysis, TAM/SAM/SOM sizing, competitive assessment, battle cards, and a 360-degree product assessment benchmarking the client's portfolio against regional and global players. The analysis directly informed the client's investment decision to explore and prioritise target African markets.
• Digital Bank Feasibility Study: Prepared a board-ready feasibility report assessing commercial, regulatory, operational, technology, and financial viability of launching a full-scale digital bank across MENA. Delivered market sizing, licensing and regulatory pathway options, target segment definition (retail, migrant remittances, SMEs, cross-border), MVP product suite, cloud-native tech architecture, partner ecosystem mapping (cards, payments, telco, remittance), phased rollout roadmap, and a risk register with KPIs. The client used the report to approve Phase I investment, prioritise pilot markets, and initiate vendor RFPs.