Years of Professional Experience
Ashish Shukla
Greater Noida West
Summary
Brand Marketing Manager with 14 years of experience in the auto-components, tires, trucking, and I.T. industries. Proven ability to develop and execute successful branding strategies that drive revenue growth. Expertise in all aspects of branding, including market research, brand auditing, social media marketing, event management, advertising, lead generation, media planning, loyalty program and website design.
Auto-components/ Tyres/ Trucking/ I.T Startups - 360 Branding Specialist | 14 Yrs. Exp.
Overview
14
14
3
3
Certifications
1
1
Graduation Degree
2
2
Post Grad. Diploma
Work History
Brand Marketing Manager
KAL Group Pvt. Ltd.
04.2022 - Current
- Planned and implemented a 360-degree annual marketing plan for the entire group, consisting of 4 SBUs (KVL Tires, KAL Partz, KAL Trailers & Leasing & KAL Freight).
- Lead a team of 6 marketing professionals to create web-based content and execute marketing initiatives.
- Developed and executed content strategies for over 25 social media accounts from scratch, ensuring consistent messaging and engagement.
- Established brand uniformity and standardization by creating brand guidelines, branding SOPs, social media templates, and sales collateral templates, resulting in a increase in brand recognition and consistency across all marketing materials.
- Managed corporate gifting and merchandise operations for the U.S headquarters, achieving a 20% boost in brand visibility and customer engagement and 25% cost reduction.
- Crafted a unique brand image, perception, and GTM strategy, leveraging digital channels for the entire group.
- Conducted market research, brand audits, and competitor analysis to develop a comprehensive and unique brand roadmap.
- Supervised ATL/BTL and digital marketing activities for the U.S market, ensuring effective campaign execution and brand promotion.
- Collaborated with cross-functional teams to revamp group websites, enhancing user experience and online presence.
- Identified and finalized opportunities for brand collaborations, CSR, award shows, sponsorship events, media, and press relations to increase the company's brand image.
- Supervised lead generation campaigns and social media ad. campaigns resulting in 25% increase in sales.
Deputy Manager Branding
Jamna Auto Industries Ltd.
04.2017 - 03.2022
- Developed and implemented comprehensive brand strategies, including budgeting and future planning, that led to driving company annual sales growth by 33%.
- Successfully setup a Branding Department from scratch by creating a high-performing team of 3 members, overseeing nationwide ATL/BTL/Digital Marketing/PR campaigns.
- Successfully launched and managed 3 Loyalty Programs from scratch worth INR 2 Crores, resulting in a customer database of 20,000+ mechanics, 10,000 retailers, and 300 distributors.
- Delivered impactful POP/POS campaigns, visual merchandising, corporate gifting, in-shop branding, signages, and events & exhibitions that increased the B2B customer base by 200%.
- Executed the campaign "JAI I.T. Vistar", by implementing several technical projects such as an E-Catalogue, Document Management System, and company website development, which resulted in driving a technological revolution in the company.
- Created compelling packaging designs, company brochures and PPTs, product fliers, price lists, and advertisements for new product launches and existing product ranges.
- Pioneered the establishment and successful execution of the company's flagship experience cum sales center, JAI Shoppe that lead to 10% increase in regional sales revenue.
- Visualized and produced captivating brand films, product portfolio shoots, plant shoots, and 3-D videos.
- Planning and Organising Corporate Events, Product Launch Events, International Trade Shows, Dealer Meets, Retailer Meets and Mechanic Activations, amplified by Magazine Ads. and P. R campaigns to gain 75% brand visibility.
Sr. Advertising Executive
Ralson India Ltd
02.2012 - 03.2017
- Planned, organized, and executed nationwide ATL/BTL/Outdoor/Social Media Marketing Campaigns for the company.
- Conducted media planning, market research, trade marketing, brand activation, and promotional campaigns.
- Tracked competitor advertising strategies and provided market intelligence to develop new and innovative POP/POS materials for trade promotion.
- Managed end-to-end vendors and agencies for seamless execution of ATL/BTL/Outdoor Campaigns.
- Prepared MIS reports including cost sheets, annual advertisement budget, and purchase orders for ATL/BTL campaigns.
- Demonstrated expertise in supervising the fabrication and installation of over 50,000 signboards nationwide.
- Spearheaded digital marketing campaigns for Ralco Tyres, which grew the brand exponentially in the digital space and set a trend for the future.
- Supported senior team members in national-level media planning and buying for TV, Radio, and outdoor campaigns.
Client Servicing and B.D Executive
Bellset Entertainment Pvt. Ltd.
07.2011 - 01.2012
- Generated new business by identifying prospective clients and leveraging existing client relationships through effective lead generation, resulting in the achievement of business targets.
- Tracked competitor activity through market intelligence and secondary research.
- Handled BTL/promotional solutions for clients, created presentations, and provided client service.
- Utilized various social media marketing tools to strategically promote the company and enhance agency visibility.
R&D Executive
Simplifix Automations & Solutions Pvt. Ltd.
11.2008 - 09.2010
- Conducted sales and marketing activities targeting top management of educational institutes, encompassing leads generation, persuasive PPT presentations, follow-ups, and successful deal closures.
- Designed and executed effective promotional material to enhance the visibility of diverse I.T. products and services.
- Managed and coordinated workshops and seminars across multiple educational institutes nationwide.
- Nurtured customer relationships by independently managing social media communities.
Education
P.G.D.B.A ( Dist. Learning) - Marketing
Symbiosis Centre For Distance Learning
Pune09.2012
P. G Diploma - Events Mgmt & P.R
I. N. L. E. A. D
Gurgaon08.2012
B. Tech - Electrical & Electronics
P. S. I. T
Kanpur06.2009
Skills
- ATL
- BTL
- Marketing
- Branding
- Social Media Marketing
- SEO
- Consumer Insights
- Market Research
- Competitive Analysis
- Loyalty Program
- Brand Audits
- Advertising
- POP/ POS Material
- Gifting / Merchandising
- Printed Promotional Material
- Events Management
- Public Relations
- Activations
- CSR Activities
- Media Planning
- Trade Marketing
- Outdoor Advertising
- Website Designing
- Microsoft Windows 11
Accomplishments
- ACEF Asian Leaders Awards 2021 – for Best Use of BTL Activities (For JAI)
Certification
- Foundation of Digital Marketing and E-Commerce authorised by Google and Coursera
- "The Fundamental of Digital Marketing Certification" approved from Google
- "How To Setup Facebook Meta Campaign" Certificate approved from Harvard University
Internships
2011 (3 Months)
Momentum Worldwide | New Delhi
2010 (3 Months)
Wizcraft International Pvt. Ltd. | New Delhi
Timeline
Brand Marketing Manager
KAL Group Pvt. Ltd.
04.2022 - Current
Deputy Manager Branding
Jamna Auto Industries Ltd.
04.2017 - 03.2022
Sr. Advertising Executive
Ralson India Ltd
02.2012 - 03.2017
Client Servicing and B.D Executive
Bellset Entertainment Pvt. Ltd.
07.2011 - 01.2012
R&D Executive
Simplifix Automations & Solutions Pvt. Ltd.
11.2008 - 09.2010
P.G.D.B.A ( Dist. Learning) - Marketing
Symbiosis Centre For Distance Learning
P. G Diploma - Events Mgmt & P.R
I. N. L. E. A. D
B. Tech - Electrical & Electronics
P. S. I. T
- Foundation of Digital Marketing and E-Commerce authorised by Google and Coursera
- "The Fundamental of Digital Marketing Certification" approved from Google
- "How To Setup Facebook Meta Campaign" Certificate approved from Harvard University
Similar Profiles
Deepak SinghDeepak Singh
Surveillance Associate at Kal Group Pvt. LtdSurveillance Associate at Kal Group Pvt. Ltd
RAHUL Kumar JHARAHUL Kumar JHA
Assistant Manager at KAL GROUP PVT LTDAssistant Manager at KAL GROUP PVT LTD
Josh AdamsJosh Adams
Vice President of Business Development at KAL GroupVice President of Business Development at KAL Group