Summary
Overview
Work History
Education
Skills
Certification
Extra Curricular Activities
Languages
Timeline
Generic
Ashish Singh

Ashish Singh

Bhiwani

Summary

Versatile marketing professional with hands-on experience in international sales, promotional strategy, and operational planning. Proven track record in optimizing inventory, executing sales campaigns, and fostering strong client relationships. Adept at turning data into actionable insights to drive business growth and efficiency.

Overview

3
3
Languages
1
1
Certification
5
5
years of professional experience

Work History

Associate Merchandiser - Sourcing

Sainsbury's UK
Gurugram, India
07.2025 - Current

Direct end-to-end sourcing and merchandising operations for a $23M annual Soft Home and Hard Goods portfolio, serving as the primary regional liaison for the UK global buying team.

  • Categories: - Soft goods, Hardgoods, Stationary.
  • Range Types - Newness, Core, Seasonal
  • Supplier Management - 12 + across South Asia.
  • Commercial & Price Negotiation: Execute seasonal price negotiations with South Asian vendors based on volume forecasts, driving cost competitiveness while upholding product quality along with monitoring global impacts.
  • OTB & OTD Visibility Dashboards: Developed and launched centralized performance dashboards for the South Asia team, standardizing metrics to optimize On time booking (OTB) tracking and On-Time Delivery (OTD) efficiency.
  • Centralized Sourcing Control: Created and maintained a centralized dual-region tracker for South Asia and East Asia to standardize Critical Path and Time & Action (T&A) milestones from development to final handover for new lines.
  • Dual Model Operations: Manage sourcing and execution across two distinct models - Sainsbury's In Store retail and Argos E-Commerce platforms adapting the supply chain dynamically to meet seasonal market demands.
  • Cross-Regional Leadership: Lead cross-regional progress calls to align UK buying teams and Asian suppliers on production status, critical path exceptions, and key delivery timelines.
  • On-the-Ground Risk Mitigation: Conduct quarterly on-site factory audits with suppliers to physically verify production milestones and monitor high-volume promotional lines for on-time launches.
  • Product Development & Claim resolution: Spearhead new vendor onboarding, sample approvals (PD coordination), and post-shipment quality/delivery claim resolutions with comprehensive corrective action plans.

Merchandiser - Global Capability Centre(GCC)

Welspun World
Ahmedabad
07.2024 - 07.2025

Buyer – Ross, Target, Macy’s, Loblaw’s, and Amazon Global (worth $42 M/month – US retail).

Categories - Bedsheets, Bathmats,Terry Towels & Rugs

• MDM Management – Maintaining accurate and centralized master data for seamless operations.

• Purchase Order Screening - Screening of purchase orders for detecting any mismatch in orders straight released from Buyer and to share amends in case of any discrepancies.

• Order Punching – Ensuring timely and accurate processing of customer orders.

•New Product Development - To develop the new product basis the approved labdips from Buyer for product request initiation and planning.

• Order Tracking – Providing real-time visibility for running order status and delivery progress.

• OTB & OTD Management – Monitoring and improving on-time booking and delivery performance for orders.

• Dispatch Planning – Strategically scheduling shipments for optimal delivery efficiency and finished goods Inventory control.

• CRM – Managing customer relationships and interactions to boost satisfaction and retention.

• Inspection Scheduling – Coordinating product quality checks at the factory before shipment.

• Claim settlement - To settle any claim initiated for post-shipment products in coordination with the factory.

• Inspection Schedule - To schedule and coordinate the inspection with the factory to monitor all orders as per schedule.

•Projects - Completed 3 RPA projects focused on process automation, resulting in FTE savings and enhanced business efficiency.

Associate Merchandiser - Sourcing

Pallavaa Group
Gurugram
10.2023 - 06.2024

Buyer - Pearl,Afflatus,Paramount

Category - Woven Fabrics

• Client Relationship Management – Acted as main liaison for key clients, ensuring satisfaction and addressing concerns.

• Domestic Business Development – Explored and secured new opportunities within the woven production sector.

• Account Planning & Strategy – Created strategic account plans to drive mutual growth and long-term partnerships.

• Sales & Revenue Generation – Set and achieved sales targets and KPIs for key accounts.

• Product Development – Collaborated with design and manufacturing teams to develop market-relevant woven products.

Export Merchandiser

Trident Group
Budni
10.2021 - 07.2023

Buyer – Amazon Global (USA,UK,EU,Dubai & India)

Categories - Bedsheets & Terry Towels

• KPI Oversight – Tracked shipment planning, PO processing, ERP order punching, and production follow-ups to dispatch.

• Export Process – Led end-to-end export operations from Order Punching, Purchase requisition,vendor follow-ups, Factory processing, Inspection planning & Dispatch till final payment collection.

• Good communication - Led strong communication between interdepartmental workings in order to prioritise the order execution and plannings.

• Product Development - Planning for new products with approved shades of yarn-dyed and piece-dye-based approved labdips.

• Sales Growth – Achieved 34% sales increase through effective merchandising and inventory planning.

• External Vendor Management – Negotiated with vendors for trims planning, secured samples, and maintained strong communication with Factory Vendors for priority orders.

• Claim settlement - Resolving the generated customer claims from china by submittng Proofs for faster settlement and query resolution.

• Inventory Control - Zero finished goods & trims inventory control.

• Inspection Schedule - To schedule and coordinate the inspection with factory in order monitor all orders as per schedule.

Education

B.tech - Textile Technology

Technological Institute of Textile & Sciences
Bhiwani
07-2021

Skills

Vendor Management

Vendor & Buyer Communication

Product Category Management

Product Development

Price Negotiations

Customer Relationship (CRM)

Product Marketing

Order Tracking

Data Analysis

Annual Forecasting

Project Management (Google Certified)

MS Excel & Powerpoint

Power BI

Certification

  • Lean Six Sigma Yellow Belt, (Feb - 2024)
  • Foundations of Project Management, Google(May -2022)
  • Textiles Research Program, The WoolMark Company, Australlia, (Dec - 2019)
  • Scholarship from Textile Association of India for merit in Textile Technology Program at IIT Delhi , (March - 2019)

Extra Curricular Activities

• District Level Chess Player

• NGO Start up for poor Kids & straying Animals(AADHAR Foundation)

Languages

English
Proficient
C2
Hindi
Proficient
C2
Punjabi
Intermediate
B1

Timeline

Associate Merchandiser - Sourcing

Sainsbury's UK
07.2025 - Current

Merchandiser - Global Capability Centre(GCC)

Welspun World
07.2024 - 07.2025

Associate Merchandiser - Sourcing

Pallavaa Group
10.2023 - 06.2024

Export Merchandiser

Trident Group
10.2021 - 07.2023

B.tech - Textile Technology

Technological Institute of Textile & Sciences
Ashish Singh