Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ashish Soni

Gwalior

Summary

Results-driven Adobe Experience Platform Analyst with ~3 years of experience at Accenture in Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA).
Proven track record of deploying and automating Adobe solutions, managing cloud infrastructure (Azure, GitLab), and enabling customer journey personalization.
Currently working in a personalization team leveraging AEP, AJO, and CJA to deliver data-driven customer experiences. Skilled in bridging the gap between technical solutions and business requirements.

Overview

3
3
years of professional experience

Work History

AEP Data Analyst

Accenture plc
Pune
12.2024 - Current
  • Designed, built, and managed data models, datasets, and schemas in Adobe Experience Platform (AEP) to support customer experience analytics.
  • Developed and optimized data pipelines using AEP sources, data flows, and transformations to ensure high-quality ingestion from multiple enterprise systems (CRM, web, mobile).
  • Worked on the Identity Service for profile stitching and unification of customer data across channels.
  • Collaborated with data engineers and marketing teams to define data governance, access policies, and schema standards using XDM (Experience Data Model).
  • Built audiences and segments, leveraging Real-Time Customer Profiles to enable targeted personalization.
  • Integrated Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) with AEP to power downstream activation and reporting.
  • Created dashboards, reports, and insights for business stakeholders using CJA and AEP Query Service.
  • Visualized and analyzed customer data using Adobe Customer Journey Analytics (CJA) to uncover actionable insights, enabling more effective personalization strategies.

DevOps Engineer

Accenture plc
Pune
12.2022 - 11.2024
  • Managed Adobe Experience Manager (AEM) infrastructure across dev, stage, and prod environments.
  • Resolved Jira tickets covering: code deployments, SDK upgrades, redirect/filter rules, SSL, SSO, replication queues, and content sync.
  • Automated cloud operations: built a GitLab repo with a web UI to refresh/restart AEM instances and manage pipeline variables.
  • Developed frontend tools for UI kit deployment and content sync across environments.
  • Monitored and maintained Azure VMs via GitLab pipelines, resolving issues through log analysis.
  • Maintained Confluence pages and contributed to internal documentation.

Education

B.tech - Electronics And Communications Engineering

Jaypee University of Engineering & Technology
Guna, MP
07-2022

Skills

  • Adobe Cloud: AEM, AEP, AJO, CJA
  • Cloud and DevOps: Azure, GitLab, Jira, Confluence
  • Programming: Java, C, C, Kotlin, Python
  • Learning: Neural Networks and Deep Learning, Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

Timeline

AEP Data Analyst

Accenture plc
12.2024 - Current

DevOps Engineer

Accenture plc
12.2022 - 11.2024

B.tech - Electronics And Communications Engineering

Jaypee University of Engineering & Technology
Ashish Soni