ASHISH TELANG
Mumbai
Summary
A goal-oriented professional with over 3 decades of experience in Sales & Marketing & Product Management for LED Lighting Business Strategic leader with capabilities in accelerating growth & profits Skills in determining a business unit's mission & strategic direction; capability to formulate and implement tactical initiatives as well as strategic advices to partners for achieving corporate strategic goals Hands-on in formulating policies & planning recommendations to the management, deciding courses of action in operations by staff / employees .
Recognized for consistently delivering results in international markets; setting up operations, creating strategic marketing plans & budgets, developing campaigns, conducting market research, steering the execution of marketing programs & reviewing marketing plans.
Built a solid sales infrastructure from the ground up, expanded penetrated new markets to deliver immediate results producing new business; directed business development, deal organization, and building credibility and rapport with new and existing customer stakeholders
Overview
33
33
years of professional experience
Work History
Senior G.M Sales & Marketing
ILC Lighting Solutions
Mumbai
03.2024 - Current
- Developed and implemented strategies to improve operational efficiency, customer satisfaction, and profitability.
- Developed Key Accounts in Hypermarket and Home Store category and with Retail Architects
- Marketing activity on Social media and exhibitions
Vice President Sales - LED Lighting
Workstore Limited
Mumbai
01.2019 - 02.2021
- Accomplished the PAN India Sales Head of RLT Brand of LED Luminaires for key accounts like Reliance Retail, Landmark Group, D Mart, Spencer's Retail, Health & Glow and Hiranandani Constructions
- Attained a sales turnover of: INR 12 Crore in 2020 with gross margin of 30%, INR 25 Crore in 2019 with gross margin of 28%
- Worked on Customer Relationship Management (CRM) Salesforce software
Business Head - Lighting, Earthing & Lightning Protection & Low Voltage Products
Khereiji Showrooms Co. Ltd
Jeddah
01.2016 - 01.2019
- Directed the sales for Furse (ABB), Hager, CMP, MK Honeywell & International Lighting Brands - Disano / Waldman / Luxram / Sylvania / Osram brand of LED Luminaires as Business and Marketing Head
Assistant General Manager - Illumination EPC
Bajaj Electricals Limited - Illumination EPC
Mumbai
06.2012 - 01.2016
- Headed the supply, installation testing & commissioning of Illumination Projects in Sports Lighting, Landscape Lighting and Intelligent Street Lighting
- Led the Illumination Projects including: Illumination of CST Station in Mumbai, Illumination of Buddha Smruti Park in Patna, Bihar, Illumination of 7 Tourist Cities in Tamil Nadu with Zig bee control, Illumination of Dakshineshwar Temple in Kolkata, Illumination of Dehradun Cricket Stadium
Business Head - Lighting
Grainger
Mumbai
03.2010 - 06.2012
- Directed the PAN India sales of Schreder and Osram Brand of Luminaires & achieved revenue target of INR 250 Million with a team of 7 Sales Manager
Sales Manager
Zumtobel India Private Limited
Mumbai
11.2010 - 03.2010
- Led the PAN India sales of Zumtobel Brand of Luminaires; managed the end-to-end Mumbai Airport Lighting Order
Sales Manager
Ansorg India Private Limited
Mumbai
07.2007 - 11.2009
- Headed the PAN India Sale of Ansorg Brand of Luminaires
- Drove key account management of Reliance Retail, Shoppers Stop, Trent Limited, Pantaloon Retail, Cartier & Landmark Group
- Attained a sales turnover of 1 Million Euros with 35% gross margin
Product Head - Luminaires
Havells India Limited
Mumbai
11.2006 - 07.2007
- Worked as a Product Head for the Luminaires Western Region
- Led the key accounts of Reliance Retail, Welspun, Reserve Bank of India and Godrej Agrovet
- Managed multiple Distributors / Dealers
Assistant Manager
Mustafa Sultan Electronics
Muscat
11.2005 - 11.2006
- Drove the key accounts - Diwan of Royal Court, Muscat Municipality, Royal Oman Police, Petroleum Development of Oman, Ministry of Defense
Product Manager
Asian Retail Limited
Mumbai
03.2003 - 11.2005
- Managed key accounts of Pantaloon Retail, Raymond, Trent Limited, Landmark Group, Spencer's Retail & Reliance Retail
- Accomplished the sales of INR 15 Crore with 22% gross margin
Manager - Commercial
Osram India Private Limited
Gurgugram
11.2000 - 03.2003
- Acted as a Product Manager of HID Lamps, LED Modules, Institutional Sales, DGS & D Rate Contract of Osram Lamps
Manager - Quality Assurance
Wipro Lighting
Mumbai
05.1995 - 11.2000
Engineer Quality Assurance
Elcaps Capacitors Limited
Bhopal
11.1991 - 05.1995
Management Trainee - Electrical
ACC Cements
Wadi
08.1991 - 11.1991
Education
Bachelor of Engineering - Electrical Engineering
NIIT /REC Bhopal
Bhopal01.1991
Skills
- Core Competencies
- Soft Skills
- Business Analysis
- Marketing expertise
- P&L Management
- Project Management
- Sales
Languages
- English
- Hindi
Personal Information
Date of Birth: 01/04/70
Timeline
Senior G.M Sales & Marketing
ILC Lighting Solutions
03.2024 - Current
Vice President Sales - LED Lighting
Workstore Limited
01.2019 - 02.2021
Business Head - Lighting, Earthing & Lightning Protection & Low Voltage Products
Khereiji Showrooms Co. Ltd
01.2016 - 01.2019
Assistant General Manager - Illumination EPC
Bajaj Electricals Limited - Illumination EPC
06.2012 - 01.2016
Sales Manager
Zumtobel India Private Limited
11.2010 - 03.2010
Business Head - Lighting
Grainger
03.2010 - 06.2012
Sales Manager
Ansorg India Private Limited
07.2007 - 11.2009
Product Head - Luminaires
Havells India Limited
11.2006 - 07.2007
Assistant Manager
Mustafa Sultan Electronics
11.2005 - 11.2006
Product Manager
Asian Retail Limited
03.2003 - 11.2005
Manager - Commercial
Osram India Private Limited
11.2000 - 03.2003
Manager - Quality Assurance
Wipro Lighting
05.1995 - 11.2000
Engineer Quality Assurance
Elcaps Capacitors Limited
11.1991 - 05.1995
Management Trainee - Electrical
ACC Cements
08.1991 - 11.1991
Bachelor of Engineering - Electrical Engineering
NIIT /REC Bhopal
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