ASHISH VERMA
Kanpur
Summary
Highly accomplished, deeply driven, creative sales professional with a successful track record in No.1 Liquor Company in the World. Enthusiastic leader with proven ability to develop and implement business development, sales, and strategies. Demonstrate strong competencies problem solving.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Asst. Sales Manager ( Retail + HORECA)
Beam Suntory India Pvt. Ltd.
02.2020 - 07.2023
- Achieve primary & secondary sales targets as per IOP on Monthly Quarterly & Yearly basis
- Develop positive relationship with outlet owner, their staff (purchase manager ,hotel staff) & other departments
- Responsible for generating secondary sales from HORECA/Retail channel
- Indentify & communicate cross sell and up-sell opportunity to sell in HORECA Segments
- Coverage & account penetration in HORECA outlets
- Preparing and Analyzing Weekly/Monthly/Quarterly Sales and Performance Reports of self & the Team and reporting the same to our Sales manager
- Liaison with manufacturing, marketing, and finance to exceeds sales revenue profitability target
- Implement and manage sales planning and stock forecasting strategies with high level of accuracy and consistency
- Managing distributor claim on monthly Basis
- Track Distribution of Key Brands each month at every retailer & key account
- Identify new accounts (HORECA channel) & activate them
- Ensure all activities planned during the month are operated correctly and targets set against each of these activities are achieved
- Keep a track of SE with the data of Distribution, EC, MJP adherence and ensure team deliver as per the company norms
- Motivating my team members to overachieve targets and deliver out of the box results
- Ensuring availability of all SKU to all key outlets
- To enhance visibility in key retail outlets
Sr. executive (Retail + HORECA)
Diageo India Pvt. Ltd.
12.2014 - 01.2020
- Generating sales volume through distribution channel in Retail & HORECA Segments
- New account acquisition & development in HORECA segments
- Cross selling, upselling & range expansion in HORECA outlets
- Achieve Secondary sales targets as per IOP on Monthly Quarterly & Yearly basis
- Responsible for channel planning, availability, merchandising and activation across the brands in Retail & HORECA segments
- Ensuring WOD of all brands in all pack size at outlet level
- Ensuring on going order , supply & collection in Horeca segments
- Prepare menu card of relevant otlets in Horeca segments
- Resolving trade related issues in channel of distribution
- Ensuring market share growth for focus brands as well as new launches
- Generating MOR (Market Observation Report) every month for further action plan
- Designing various CSM schemes to outperform the competition
BDE
Aje india pvt ltd.
08.2012 - 07.2014
- Achieve Monthly, Weekly, Daily& Annually target given by the company
- Responsible for the Sales and merchandising activities &for executing all sales initiatives & Operation
- Ensuring effective utilization & maintenance of all display units
- Activities in Retail, Modern trade, and channel sales would cover scheduling in shops promotional activities
- Educating Merchandisers, promoters, Distributers & retailers about the product & promotion
- Achieving territory wise distribution targets by extending coverage & range distribution
- Managing Modern Trade outlets in terms of SKU growth, Category growth, sales growth which will reflect to sale figure of the Accounts
- Preparing report of Daily Secondary Sales, weekly primary sales & monthly sales and reporting to the Superior, & RSM
Education
M.B.A. - Marketing Management
Bharathidasan University
01.2010 - 01.2012
BBA - Bachelor of Business Administration
Jiwaji University
01.2007 - 01.2010
12th - undefined
UP Board
10th - undefined
UP Board
Skills
Retail sales
HORECA sales
Channel sales
Market Analysis
Strategic planning
Sales team Training
Supervision
Budget planning
undefinedPersonal Information
- Date of Birth: 12/13/89
- Marital Status: Married
Internship
Sony India Pvt. Ltd., Brand Activator, 3 months
Timeline
Asst. Sales Manager ( Retail + HORECA)
Beam Suntory India Pvt. Ltd.
02.2020 - 07.2023
Sr. executive (Retail + HORECA)
Diageo India Pvt. Ltd.
12.2014 - 01.2020
BDE
Aje india pvt ltd.
08.2012 - 07.2014
M.B.A. - Marketing Management
Bharathidasan University
01.2010 - 01.2012
BBA - Bachelor of Business Administration
Jiwaji University
01.2007 - 01.2010
12th - undefined
UP Board
10th - undefined
UP Board
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