Ashna Misra

Key Responsibilities:

Lead a 9-member marketing + operations team, ensuring flawless brand execution.

Handle operations, marketing, PR, sales strategy, HR insights, CRM, and customer experience.

Work directly with the owner to design yearly marketing calendars, festival plans, and showroom performance strategies.

Approve and close final sales deals, high-value customer cases, and major brand decisions.

Oversee all 9 showrooms for brand consistency, displays, customer journey, and sales performance.

Direct photoshoots, campaign planning, creative direction, and influencer activities.

Execute celebrity tie-ups, collaborations, and PR events to drive footfall and brand recall.

Manage full procurement of gold, diamonds, polki and premium saree collections.

Select designs, curate stock, and finalize pricing for each product category.

Lead seasonal planning for Akshaya Tritiya, Dussehra, Diwali, Sankranti, Wedding Season, etc.

Guide CRM team for customer segmentation, retention, feedback and reporting.

Oversee HR for staffing decisions, showroom requirements, performance, and training.

Head of Marketing for HNI business at P Manoharlal (Luxury segment of PMJ)
•Sales and PR for ultra HNI clientele across the city, Bangalore and Chennai.
•Strategised & Executed short term and long term marekting objectives for the over all brand and individual stores.
• Took proactive steps to identify/create opportunities for customer acquisition, engagement & retention.
• Innovative & Efficient use of marketing mediums (ATL / BTL & online).
• Created offline and online marketing campaigns & conceptualised creative ideas based on the retail calendar along side the agency.
• Planned, Executed & Monitored social media campaigns / Ad’s manager (Facebook & Instagram)
• Monitored and Analysed CRM & Sales data to achieve marketing objectives.

• Enhanced team productivity by streamlining workflow processes and implementing time-saving strategies.
• Mentored junior analysts, fostering professional development while enhancing overall team performance.
• Collaborated with cross-functional teams to identify areas of improvement, leading to increased operational effectiveness.
• Nurtured strong working relationships with clients, ensuring their needs were met while exceeding expectations on deliverables.
• Optimized project management, resulting in timely deliverables and improved client satisfaction rates.
• Improved company efficiency with the development of key performance indicators and tracking metrics.
• Collected, arranged, and input information into database system.