ASHOK BISWAS
Thane
Summary
Results-driven professional with 25 years of experience in sales and marketing, business development, and client management. Spearheads initiatives in prepaid cards and loyalty solutions, emphasising revenue growth and client acquisition. Translates market insights and competitor analysis into effective strategies for new products and segments. Cultivates long-term value through negotiation and tailored solutions that align with corporate and partner objectives.
Overview
1
1
Language
27
27
years of professional experience
Work History
Lead- Prepaid card Issuance & distribution business
Aditya Birla Capital Digital Limited
Mumbai
07.2024 - Current
- Managed full P&L accountability for the prepaid card business; optimized revenue streams and rationalized distribution costs to achieve profitability targets.
- Led end-to-end Open Loop PPI, wallet issuance, and gift card distribution across enterprise corporates, fintechs, and reseller ecosystems.
- Cultivated strategic alliances and managed relationships with key partners and corporate clients, expanding ecosystem footprint and enhancing market presence.
- Secured high-value enterprise accounts, including Paramotor Digital and Zaggle Prepaid, to expand the national gift card distribution footprint.
- Scaled distribution network by onboarding over 100 resellers across India for gift card and General Purpose Reloadable (GPR) card programs, increasing market reach.
- Strategic alliance with SAP Concur India to architect a custom Wallet + UPI solution for corporate expense and petty cash management.
- Formulated long-term commercial models and strategic roadmaps targeting diverse industry segments, including expense, employee benefit, and gift card ecosystems.
- Monitored portfolio performance metrics and optimised activation rates, transaction volumes, and interchange income through data-driven insights.
- Bridged technical & regulatory team across Product, Program, Legal, Compliance, and Technology teams to ensure the on-time delivery of programs.
- Tracked competitor and market trends to evaluate the scalability of new fintech concepts.
- Outlined core job functions
- Highlighted major accomplishments
Regional Manager- Prepaid card Issuance & distribution business
Premium Ebusiness Venture Private Limited
Mumbai
11.2023 - 06.2024
- Drove prepaid card sales use cases through B2B channel by engaging with key corporate partners and decision makers
- Manage strategic partnership for co-brand open loop PPI solution
- Cultivated business relationships with key partners and corporate customers, focusing on long-term growth
- Developing and maintaining a healthy sales pipeline for acquisition
- Prepared and presented business reviews to top management, highlighting progress and addressing roadblocks in customer acquisition
- Partnered with leading loyalty companies for co-brand & pay by point solution
- Documented significant achievements in sales
- Outlined key responsibilities for team projects
Regional Manager- Business Development
BigCity Promotion
Mumbai
04.2023 - 08.2023
- Spearheading business development and loyalty solutioning for the west region
- Developing and maintaining a healthy sales pipeline for acquisition
- Managed retention and account development for key accounts, enhancing client relationships and driving revenue growth.
- Led the team to win FMCD accounts like Atomberg, BSH & TCL for festival promotion
- Gathered competitive information and identified trends affecting growth, sales, and profitability for BigCity, developing strategies in response.
- Develop & execute high-level pricing strategies, make high-stakes decisions & combat mission-critical business challenges for sales team.
- Created and sustained dynamic environment fostering development opportunities and motivating high performance among team of 3 managers.
- Coordinating with Internal teams to ensure a smooth program execution.
- Acquired comprehensive understanding of trends and dynamics within sales promotion industry.
- Outlined primary duties and tasks related to the role.
- Documented significant successes and contributions made in the role.
Regional Manager- Business Development
Pinelabs Pvt Ltd
Mumbai
12.2016 - 03.2023
- Formulated business strategies for PPI, loyalty, and promotions across B2B, B2C, and B2E sectors to drive growth.
- Identify prospective clients, map new market segments & generate business from the existing clientele to achieve business targets both GTV and NOR
- Forecasted, planned, and achieved sales targets for west region, ensuring alignment with overall business goals.
- Maintaining sound relationship with Top key accounts and increasing the revenue per client.
- Led team to win big accounts like DBS bank, Aditya Birla Capital, ICICI Prudential Life, Edelweiss, Future Generali, Asian Paints, Jotun Paints, HUL, BPCL, IOCL, etc for reward management
- Led team to close consumer campaign for clients like HDFC Securities, ICICI Securities, IIFL, 5 Paisa, Reliance Securities, BSH & Godrej
- Consistently achieved NOR target for the region
- Highest individual contributor Pan India for 2018-19
- 2 times Quarterly award winner
- Hiring, training, developing, and retaining sales teams to ensure sales revenue optimization.
- Conduct competitor analysis by keeping aware of market trends & competitor's moves to achieve market share metric.
- Led sales team of 6 members to achieve business objectives.
- Outlined career progression from Sr. Sales Manager to Regional Manager
- Dec 2016 to March 2019 – Sr. Sales Manager
- April 2019 to March 2023 – Regional Manager
- Key Responsibilities:
- Achievement
Senior Manager- Business Development
Accentiv' India Pvt Ltd
Thane
09.2015 - 11.2016
- Acquired and managed new accounts, driving growth in B2B and B2C sectors.
- Closed big account like HDFC Ergo, Future Generali, Honeywell & Royal Cain for rewards & loyalty.
- Developed business strategies for end-to-end loyalty solutions in B2B, B2C, and B2E domains.
- Managed client relationships, ensuring understanding of requirements and providing timely updates.
- Structuring tailor-made solutions as per client requirements and presenting it to the client's marketing team, highlighting the benefits.
- Maintained client satisfaction by managing accounts and building strong relationships, ensuring alignment with product and service offerings.
- Enhance existing loyalty programs, channel incentives, employee rewards and online promotions through lifestyle privileges such as entertainment, travel, and dining packages.
- Design & implement programs to assist Corporate in customer acquisition, sales promotion, and retention.
- Prospect and approach clients to propose a variety of reward and recognition programs.
- Recognised for outstanding performance in meeting business objectives.
- Acquired comprehensive knowledge of trends and practices in the loyalty industry.
- Outlined key responsibilities:
Senior Manager
Just Dine Marketing WLL
Doha
11.2014 - 07.2015
Corporate Sales Manager
Valuaccess Services Pvt. Ltd
Mumbai
05.2014 - 10.2014
Founder
Click2gift
11.2010 - 04.2014
Executive Territory Manager
Reliance Life Insurance Company limited
06.2008 - 10.2010
Business Development Manager
Tata-Aia Life Insurance Limited
07.2004 - 09.2009
Sales Manager
ICICI Prudential Life Insurance Limited
10.2006 - 05.2008
Sales Officer
Nestle India Limited
03.2000 - 07.2004
Education
MIM -
L.N. Welingkar Institute of Management
Mumbai01-2019
BSC -
Bhavans College
Mumbai01-1999
HSC -
Gokhle College
Mumbai01-1995
SSC -
Sardar Vallabhbhai Patel School
Mumbai01-1995
Skills
- Business Development
- Client Acquisition
- Strategic Alliance Development
- Account Management
- Revenue Generation
- Data-driven decision making
- Negotiation & Closing
- Strategic Planning
- Business Operation
- Cross-Functional Collaboration
- Performance Management
- Team building & Leadership
Soft Skill & Language
English, Hindi, Marathi
Timeline
Lead- Prepaid card Issuance & distribution business
Aditya Birla Capital Digital Limited
07.2024 - Current
Regional Manager- Prepaid card Issuance & distribution business
Premium Ebusiness Venture Private Limited
11.2023 - 06.2024
Regional Manager- Business Development
BigCity Promotion
04.2023 - 08.2023
Regional Manager- Business Development
Pinelabs Pvt Ltd
12.2016 - 03.2023
Senior Manager- Business Development
Accentiv' India Pvt Ltd
09.2015 - 11.2016
Senior Manager
Just Dine Marketing WLL
11.2014 - 07.2015
Corporate Sales Manager
Valuaccess Services Pvt. Ltd
05.2014 - 10.2014
Founder
Click2gift
11.2010 - 04.2014
Executive Territory Manager
Reliance Life Insurance Company limited
06.2008 - 10.2010
Sales Manager
ICICI Prudential Life Insurance Limited
10.2006 - 05.2008
Business Development Manager
Tata-Aia Life Insurance Limited
07.2004 - 09.2009
Sales Officer
Nestle India Limited
03.2000 - 07.2004
MIM -
L.N. Welingkar Institute of Management
BSC -
Bhavans College
HSC -
Gokhle College
SSC -
Sardar Vallabhbhai Patel School