ASHOK K KUMAR
MADURAI
Summary
I am a highly passionate individual who thrives upon seeking new challenges through my career as a Digital Marketing Manager. My initial years of working in the Digital Marketing industry push me to go further in discovering more things in it. Of course, I am motivated to join a group of seasoned and experienced Digital Marketing Specialist professionals in the industry respectively.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
ICICI BANK
Madurai
09.2024 - 01.2025
- My role is to Led digital strategy and execution for banking campaigns across Google Ads, Meta Ads, and programmatic platforms.
- I had Designed creatives and ad assets using Canva and Adobe tools to support multi-channel promotions.
Digital Marketing Analyst
DBS Bank
Madurai
01.2023 - 08.2024
- Led end-to-end digital campaigns for banking products across Google, Meta, and programmatic platforms, improving lead generation by X%.
- Optimized performance marketing using Google Analytics, GA4, and Looker Studio to track KPIs and enhance ROI.
- Managed social media strategy and engagement through Meta Business Suite
Digital Marketing Executive
Axis Bank
Madurai
06.2020 - 03.2023
- Optimized performance marketing using Google Analytics, GA4, and Looker Studio to track KPIs and enhance ROI.
- Coordinated with product and compliance teams to deliver targeted content via SEO, email, SMS, and app push (CleverTap/MoEngage).
- Managed social media strategy and engagement through Meta Business Suite and ORM tools, enhancing brand visibility.
Digital Marketing Executive
HDB Financial Services
Madurai
01.2019 - 01.2020
- Assisted in running social media and Google Ads campaigns to support brand visibility and lead generation.
- Created basic creatives using Canva and scheduled posts via Meta Business Suite.
- Supported SEO activities, keyword research, and website content updates.
Education
Master of Business & Administration - HR & Marketing
NPR College Of Engineering & Technology
01.2019
B.sc - Computer Science
NPR College of Arts & Science
01.2017
Skills
- Data Management
- Digital Marketing Tools
- Meta Ads
- Content marketing
- Social media management
- Email marketing
- Digital strategy
- Swot ANalaysis
Projects
A Study on role of employee motivation at Hiranmayee rubber industry PVT LTD, Hiranmayee Rubber Industry Transport management System, Software for NPR Group of Institutions.
Disclaimer
I hereby declare that all details above are true to the best of my knowledge.
Languages
- Tamil
- English
Personal Information
- Father's Name: Kalyana Kumar E
- Date of Birth: 09/29/96
Certification
- DIGITAL MARKETING TOOLS
Timeline
Digital Marketing Manager
ICICI BANK
09.2024 - 01.2025
Digital Marketing Analyst
DBS Bank
01.2023 - 08.2024
Digital Marketing Executive
Axis Bank
06.2020 - 03.2023
Digital Marketing Executive
HDB Financial Services
01.2019 - 01.2020
Master of Business & Administration - HR & Marketing
NPR College Of Engineering & Technology
B.sc - Computer Science
NPR College of Arts & Science
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