Summary
Overview
Work History
Education
Skills
Projects
Disclaimer
Languages
Personal Information
Certification
Timeline
Generic

ASHOK K KUMAR

MADURAI

Summary

I am a highly passionate individual who thrives upon seeking new challenges through my career as a Digital Marketing Manager. My initial years of working in the Digital Marketing industry push me to go further in discovering more things in it. Of course, I am motivated to join a group of seasoned and experienced Digital Marketing Specialist professionals in the industry respectively.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

ICICI BANK
Madurai
09.2024 - 01.2025
  • My role is to Led digital strategy and execution for banking campaigns across Google Ads, Meta Ads, and programmatic platforms.
  • I had Designed creatives and ad assets using Canva and Adobe tools to support multi-channel promotions.

Digital Marketing Analyst

DBS Bank
Madurai
01.2023 - 08.2024
  • Led end-to-end digital campaigns for banking products across Google, Meta, and programmatic platforms, improving lead generation by X%.
  • Optimized performance marketing using Google Analytics, GA4, and Looker Studio to track KPIs and enhance ROI.
  • Managed social media strategy and engagement through Meta Business Suite

Digital Marketing Executive

Axis Bank
Madurai
06.2020 - 03.2023
  • Optimized performance marketing using Google Analytics, GA4, and Looker Studio to track KPIs and enhance ROI.
  • Coordinated with product and compliance teams to deliver targeted content via SEO, email, SMS, and app push (CleverTap/MoEngage).
  • Managed social media strategy and engagement through Meta Business Suite and ORM tools, enhancing brand visibility.

Digital Marketing Executive

HDB Financial Services
Madurai
01.2019 - 01.2020
  • Assisted in running social media and Google Ads campaigns to support brand visibility and lead generation.
  • Created basic creatives using Canva and scheduled posts via Meta Business Suite.
  • Supported SEO activities, keyword research, and website content updates.

Education

Master of Business & Administration - HR & Marketing

NPR College Of Engineering & Technology
01.2019

B.sc - Computer Science

NPR College of Arts & Science
01.2017

Skills

  • Data Management
  • Digital Marketing Tools
  • Meta Ads
  • Content marketing
  • Social media management
  • Email marketing
  • Digital strategy
  • Swot ANalaysis

Projects

A Study on role of employee motivation at Hiranmayee rubber industry PVT LTD, Hiranmayee Rubber Industry Transport management System, Software for NPR Group of Institutions.

Disclaimer

I hereby declare that all details above are true to the best of my knowledge.

Languages

  • Tamil
  • English

Personal Information

  • Father's Name: Kalyana Kumar E
  • Date of Birth: 09/29/96

Certification

  • DIGITAL MARKETING TOOLS

Timeline

Digital Marketing Manager

ICICI BANK
09.2024 - 01.2025

Digital Marketing Analyst

DBS Bank
01.2023 - 08.2024

Digital Marketing Executive

Axis Bank
06.2020 - 03.2023

Digital Marketing Executive

HDB Financial Services
01.2019 - 01.2020

Master of Business & Administration - HR & Marketing

NPR College Of Engineering & Technology

B.sc - Computer Science

NPR College of Arts & Science
ASHOK K KUMAR