Ashok Macha
UI/UX
Hyderabad
Summary
To obtain a position with strong forward thinking, progressive company where I can fully utilize my artistic and technical skills for creating innovative and original media for mutual benefit and for the benefit of mankind. I’m focused on supporting entrepreneurs, startups and agencies around the world to achieve successful interactive design projects involving Web, Mobile and Responsive experiences. My designs are a mix of passion, expertise and experiences that I combine to deliver exceptional outcomes. I also love to research social media marketing.
I am a creative UX Design Lead for software web application, Data Science Data visualization dashboard I have 15+ years of experience in IT and Animation Industry Excellent communication, presentation, analytical skills. I love designing cutting-edge application and I am skilled in front end design, Life cycle of software development, aesthetic design and brand Development, aligned to meet business objectives. Work on multidisciplinary teams of product owners Data engineers, software engineers, data scientists Art Direction, Illustration. From a technical point of view, I can drive Adobe Creative Suite 3D, 2D with a hand on my back, Storyboards, sketching, wire framing, creating UX HTML 5, CSS 3. Responsive Design, Version Control/Git, .Testing Knowledge of Tableau, Python, SQL, aws, GitHub Excellent knowledge of front end and back end of software development Managing client expectations related to over the lifecycle of the project.
Overview
2016
2016
years of professional experience
4
4
Languages
Work History
Information Design Lead (Principal UX Designer)
Gramener
- I am responsible for Builds custom business intelligence solutions
- Visual information design for app and dashboard
- Wireframes, storyboard illustration markup, and user story sketching prototyping.ing
- Visualization dashboards for more than a dozen online reports helping clients identify opportunities to sell more advertising.
- Worked closely with the Data Analyst group to upgrade and enhance our platform and the user experience by creating new interfaces and info graphics depicting complex data sets.
- Led the development of visual analytical applications from wireframe and storyboards to complete production-ready applications.
- Execution, project planning, and professional focused on project and event design, administration, business management and communications
- Develop metrics to test and monitor AI applications, ensuring consistent improvement.
- Technology solutions
Creative Director Principal UX Designer and Graphics
Cyient Limited
06.2011 - 01.2016
- Work Experience with Bombardier Transportation Graphic designing I assisted in defining the scope and navigational flow of the app.
- I am responsible for the visual design for app and Wireframes, Storyboard Illustration mark-up to produce the Illustrations
- UI/UX Design, 3D, 2D Animation.
- Responsibilities:
- Execution, project planning, and professional focused on project and event design, administration, business management and communications
- Develop metrics to test and monitor applications, ensuring consistent improvement.
3D CG Texture Artist
Technicolor India
06.2008 - 05.2011
- Work Experience with EA Sports
- I have worked with different outsourcing studio for over 3 years and created high quality next gen 3D Assets of many World-Wide Major Clients like Electronic Arts., Etc.
- EA Spore project (Execution, Coordination and Delivery)
- Modeling and Texturing of interactive 3D video games for Electronic Arts FIFA, NHL, NBA Basketball, Tennis, EA Spore
3D Texturing Artist
DQ Entertainments
01.2007 - 01.2008
- Work Experience with EA Sports
- Texturing and Mat Painting for TV Animation projects
- Iron Man, Mickey Doe, Casper for TV Animation projects
- Assistant Visualizer
Education
Master of Fine Arts - Creative Painting
Karnataka State University
Bachelor of Fine Arts - undefined
SV College of Fine Arts, Osmania University
01.2007
Skills
Adobe Creative Suite
AI Prototype Generator
Adobe XD, Photoshop, Illustrator, InDesign, Figma, Flash Professional, Dreamweaver, Sketch, Balsamiq, axure, Ms Office, Autodesk Maya, Autodesk 3ds Max, ZBrus, AutoCAD, Adobe After Effects
Using Ai Plugins for Sketch
Creative, curious, open-minded and continuous learner
Efficient, swift and Good in problem solving skills
Adaptable to new technologies Ability to work independently
But enjoy work in team environment good knowledge of future web and Mobile technology and trends like Google Material Design, mobile Ux, Dynamic Storytelling, Article Layouts, Flat, Background video, CSS animation, Responsive
Expertise in visual and interaction design, information architecture design strategy, and web
Skilled in a range of design methodologies group ideation user story writing, sketching, wire framing, prototyping
Knowledge of designing dashboard wireframes Understanding of the limitations of web and mobile, ideas to flex those boundaries Development Responsive design (desktop, tablet and mobile) Responsive Front-End Frameworks Responsive Images
Design interactive data visualizations mobile business dashboards apps Information Dashboards Catering to the Specific Needs
Nice looking Dashboard with many KPIs, visualizations, filtering and drill down capabilities Builds custom business intelligence solutions
Established a set of design principles and participatory design methods to help our large design team work towards a common vision
workflows, user task analysis, personas, interaction flows, wireframes, low fidelity mock-ups, navigational flows, and high fidelity
Excellent understanding of user centric design methodology, usability engineering best practices and usability testing
Ability to train and motivate others and leadership skills
Passion for building engaging user experiences
Ability to conceive and transform rough concepts into intuitive and beautiful interfaces; UI/UX User-centered approach
Typography, Iconography, Screen level interaction design for Rail controls HTML Screen design and logo designing branding concepts For Product Design
Manual Sketching Storyboards and Digital Sketching using pen tablet for concept Designing with the help of Adobe Photoshop, Adobe illustrator and Adobe InDesign Sketch Balsamiq
Good knowledge of advertising photography and wildlife Photography
Timeline
Creative Director Principal UX Designer and Graphics
Cyient Limited
06.2011 - 01.2016
3D CG Texture Artist
Technicolor India
06.2008 - 05.2011
3D Texturing Artist
DQ Entertainments
01.2007 - 01.2008
Bachelor of Fine Arts - undefined
SV College of Fine Arts, Osmania University
Information Design Lead (Principal UX Designer)
Gramener
Master of Fine Arts - Creative Painting
Karnataka State University