ASHU CHAUHAN
Gurugram
Summary
Results-driven Marketing & Business Development professional with 10+ years of experience driving revenue growth, developing strategic partnerships, and leading marketing initiatives in the fashion, apparel, trims, and accessories industry. Experienced in managing key national retail accounts including Zudio, Tata Westside, Aditya Birla Fashion & Retail, Reliance Retail, Bestseller, Landmark Group, Shoppers Stop, Lifestyle, Myntra and The Souled Store. Proven ability to identify new business opportunities, build high-value customer relationships, deliver compelling product presentations, negotiate commercial agreements, and translate market insights into profitable business opportunities. Strong expertise in strategic marketing, product marketing, market intelligence, customer acquisition, brand management, cross-functional leadership, and consultative selling. With strong foundation in creative thinking and communication, I excel at developing innovative marketing strategies that captivate audiences. My collaborative nature and problem-solving skills have been honed through diverse team projects, ensuring effective campaign execution. Adaptable and quick to learn, I bring fresh perspectives and keen eye for emerging trends, delivering impactful results.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Marketing Executive
Tex Fasteners Private Limited
Gurugram, Haryana
06.2024 - Current
- Developed and executed annual marketing strategies, increasing lead generation by 50%.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Analysed market trends and customer feedback to recommend product positioning and pricing strategies.
- Conducted monthly marketing research to analyse market trends and competition.
- Working on the digital marketing campaign with brands.
- Maximised outreach by implementing marketing strategies to grow customer base.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Coordinated with sales teams to create promotional materials and sales collateral tailored to target audiences.
- Led a team of five people working in five different areas of expertise.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Facilitated client onboarding to establish relationships and streamline collaboration.
- Engaged with customers weekly to assess needs regarding product specifications, lead times, target pricing, and feasibility.
- Fully coordinated with the customer and the manufacturing unit, targeting on-time sample submission to ensure better service to the customer and brand.
- Quotation submission and finalising the price, then participating in PI until on-time order dispatch (including ensuring all quality parameters).
- Meeting the brands like Reliance, Tata Westside, Myntra, Life Style, Aditya Birla, The Souled Store, Doria, London Fog, Miarcus, etc., and turning them into good business potential.
- Maintaining monthly sales reports and working on all punch and pipeline orders.
- Sharing the trend inspiration with the designers to make it easy for them to select and visualize the concept of the product offering.
- Strong coordination with the Bangladesh manufacturing factory.
- CRM updating and filing are maintained for all day-to-day inquiries received.
- Addressed technical issues by providing detailed solutions and support.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Tex Fasteners is a trusted name while looking for Indian manufacturing trims and zippers with over 10 years in the metal trims and catering worldwide to premium brands.
- Coordinated with sales teams to create promotional materials and sales collateral tailored to target audiences.
- Built new business partnerships to drive customer acquisition and generate revenue.
Business Analyst
Ford Smart Mobility
Chennai, IN
12.2021 - 05.2023
- Documentation for getting the tenders.
- Participation for the tender.
- Analyze data to conclude logical factors.
- Preparing agreements for the clients.
- Collection for a specific region – coordinating with the team on a daily basis to get the forecast and fresh updates.
- Ford Smart Mobility is the world's most trusted mobility company. Helping people and goods to move more safely, confidently, and freely. It's a one-stop, fully customizable mobility solution that delivers safe, affordable, efficient, and seamless employee transportation services.
Senior Fashion Development Merchandiser
Tex Corp Private Limited
Gurugram
11.2015 - 11.2021
- Work with factories on new product development and innovation.
- Troubleshooting: Interacting with employees to solve their technical problems.
- Coordinate for product requirements and prepare a catalogue to submit. Review callouts, and suggest a corrective action plan.
- Product negotiation. Update and share comments with the vendor and clients.
- Effective client communication and vendor communication. Review all customer queries on a daily basis.
- Overall relevance for the organization, with full accountability for developments, product integrity to meet customers' expectations for quality, reliability, and performance over the life of the product, and manufacturing.
- Support the sampling team, CSD, and production team in managing the development process and production, as well as within the fully integrated company.
- Provides specific technical and creative expertise to ensure the effective transition of zipper design into samples and production, while ensuring the feasibility.
- Color selection, product standards, development timelines, and cost to customer are met.
- Explain the product's aesthetic and the additional application areas that can be considered, or the cost of the product, to achieve better customer satisfaction.
- Day-to-day operational contact point for designer product requirements.
- Influence all the aspects included in the Operations, Sampling, Dyeing, Loom, Quality, CSD, and Logistics as the center of focus in managing or solving conflicts.
- Make a day-to-day decision within defined scope (with support on complex issues). Execute defined directives.
- Regular monitoring of quality trends and taking corrective actions on top defects.
- Ensuring proper documentation for maintaining compliance with the IATF/QMS requirements.
- Notable Achievements: Precisely handle Monte Carlo, Duke, and Octave for new developments, meetings, sampling, and production.
- Set up a design team in the Bangladesh factory to avail the best in-house facilities there and come up with the best results in new capabilities and developments.
- I received an appreciation certificate for my dedicated work on renewing the website. Awarded for Best Performance in the International Market.
- Renovating office areas during the lockdown period, utilizing waste material to give a new feel to the employees.
- Tex Fasteners is a leading global manufacturer based on a hub-and-spoke model. Manufacturer of premium zippers, pullers, metal buttons, and metal trims. Established in 1987, Gurugram. Now, with 30 years of manufacturing experience and four factories in Bangladesh, Vietnam, and India. Serving worldwide apparel brands.
Designer
Astra Fashion Private Limited
Manesar, Gurgaon
06.2014 - 11.2015
- Managed design process from conception to production, ensuring alignment with brand vision and market trends.
- Conducted trend research and developed inspiration boards, guiding creative direction for new collections.
- Understood design and details from the tech pack and suggested aesthetic changes.
- Created design illustrations for the mood board (new trends).
- Selected fabrics for finished garments, contributing to the overall aesthetic and quality of the designs.
- Developed first samples and created second samples as needed.
- Monitoring all quality specimens in sampling, as well as production.
- Updating the buyer on each status and expediting the process in production. Follow all test procedures before the shipment goes.
- Facilitated transition to merchant team for ongoing development.
- Managed the domestic brand ‘FENETO' independently, overseeing 60-70 styles each season.
- Growth Path: Jun 2014 – Dec 2016 - As Assistant Designer; Dec 2016 – Apr 2020 - Promoted to Designer.
- Work as Assistant Designer. Key Result Areas: Handle the process from getting the order to shipment dispatched.
- After order confirmation, approval on samples will be obtained approval on samples (initial, revised, photo shoot, pre-production, press sample, etc.).
- Take approval on lab dip, print strike-off, trims, embroidery, bulk fabric, and lot-to-lot variations.
- Arrange all trims for sampling.
- Assisted head designers with all aspects throughout the creative process.
- I researched fashion and fabric trends, bringing my findings back to the head designers.
- Participated in buyers' meetings and assisted designers with all things related to the meetings.
- The company manufactures apparel (textile industry) and exports. Work for brands like Red Cat (KGS Sourcing), Mauve & Olive, Ten & Co., and Thread.
Education
MBA - Marketing Management
06-2025
B.Tech. - Fashion & Apparel Engineering
TITS
Bhiwani01-2014
Diploma in Fashion Design -
01-2011
10th -
01-2008
Skills
- Template designing
- Engineering mindset
- Problem identification
- Solution provision
- Brand management
- Creative design
- Execution
- Strategic Marketing
- Brand Development
- Digital Marketing (SEO/SEM/Social Media)
- ATL/BTL Campaigns
- Budget Planning
- Team Leadership
- Market Research
- Client & Vendor Coordination
- CRM & Email Marketing
- Marketing strategy
- Market analysis
- Client relationship management
- Team leadership
- Sales forecasting
- Trend forecasting
- Product development
- Vendor negotiation
- Cross-functional coordination
- Problem solving
- Effective communication
- Positive attitude
- Business development
- Creative thinking
- Customer service excellence
- Relationship-building
- Relationship Management
- Quality leadership
- Communication proficiency
Accomplishments
- Got the metal trim developments, approval and nomination for Westside brand 'Burnt Toast'.
- Appointed as a president of 'POSH' Committee.
- Initiated a drive at Tex Fasteners for women employees well being in the name of 'Suno Sakhi' where I connect with the women workers and listen to their needs and problems one to one.
- Honors for being a dedicated participant for enrolling an International US Brand 'ELLE'.
- Honors for the dedication in launching the website of the company.
- Worked on Led jacket project and participated in Competition at Pearl Academy.
- Received best dress design award at my college level.
- Stood first all three years of Fashion Design course.
Languages
Hindi
English
Custom
- Surfing New Trends
- Doing Creative Stuff/ Template making and Editing/ designing/ sketching
- Long Driving
Certification
- Team Player
Personal Information
Husband's Name: Naveen Tanwar
Timeline
Senior Marketing Executive
Tex Fasteners Private Limited
06.2024 - Current
Business Analyst
Ford Smart Mobility
12.2021 - 05.2023
Senior Fashion Development Merchandiser
Tex Corp Private Limited
11.2015 - 11.2021
Designer
Astra Fashion Private Limited
06.2014 - 11.2015
MBA - Marketing Management
B.Tech. - Fashion & Apparel Engineering
TITS