Hi, I’m
Ashutosh .
Head Marketing & Sales
Bengaluru,Karnataka
Summary
Goal-oriented marketing expert with 5+ years of progressive experience having intuitive & data driven approach in hacking growth under limited budget & time constraints. Hardworking, performance-oriented leader offering proven expertise in risk analysis, CRM, enterprise sales & online campaign enhancement. Proven experience in implementing campaigns, launch strategies, increasing brand awareness & closing c-level deals.
Team handling experience of more than 4 years
Overview
4
years of professional experience
6
years of post-secondary education
2
Certifications
Work History
Sensovision Systems Pvt LtdBengaluru, Karnataka
Head of Marketing
04.2021 - Current
Job overview
- Led the sales and marketing team, total ownership of vertical P&L.
- YoY increase of 2x in conversions & 5x increase in sales pipeline.
- 200% increase in followers and views on all social media channels
- Worked on RFQs , RFPs & pricing strategy for max conversion.
- Multiple presentations and visit to C level executives for closure.
- Product Launch strategy from ideation to POC & first conversion.
- Led the performance digital marketing strategy & execution plan
- Redesigned the company website for clarity & more call to actions
- Increased inbound sale prospect by 4x & international conversion
- Experienced & adept at getting 2x results with lean team and minimal budget with average sales per personnel above 2Cr.
- Led Exhibition participation to boost awareness and inbound prospects.
- Managed Alibaba , Indiamart ,Linked In & Youtube for sales and brand awareness.
- Provided content for banner, blogs & posts for organic marketing
- Work closely with design, engineering, project management & other key stakeholders to assure customer satisfaction & delight.
- Ability to convey complex ideas & products in simple intuitive format to all TG personas.
- Proven track record of expertise in fast paced versatile roles and on the job learning ability
- Entrepreneurial and result-oriented mindset. Strong sense of urgency and ownership
HDFC Bank Pvt LtdPatna, Bihar
Relationship Manager
10.2020 - 04.2021
Job overview
- Managed a portfolio of 300 HNIs for retention and cross selling
- Created survey to collect primary research data of customers and non-customers based on random sampling
- Performed portfolio analysis to deepen the relationship for new lead generations, meeting prospective clients & networking.
- Maintained CTG Ratio & ensured optimal levels of (IPGH) is reached.
- Performed cluster , correspondence and factor analysis based on a self created survey for all branch visiting customers.
- Used SPSS and Excel for analysis and R for regression factors.
Greensoul ErgonomicsThane, Maharashtra
Head of Strategy & Marketing
03.2020 - 10.2020
Job overview
- Increased quarterly sales by 3.2x and webiste visitors by 5x.
- Helped improve quality by analyzing past customer complaints to identify a spare part responsible for 60 % of the warranty claims.
- Led bulk B2c client acquisition amounting to 44% of monthly sales.
- Designed surveys to perform primary market research to assess current consumer trends & brand awareness.
- Handled Level 3 escalation & worked with the frontline CRM team to create customer-centric ideal responses for increased conversions.
Amazon IndiaBengaluru, Karnataka
Transaction Risk Investigator
06.2014 - 03.2016
Job overview
- Audited and analyzed transactions worth more than $4 million.
- Assigned to high-risk cases within 3 months due to KPI above 99 .
- Won ” Quality Pundit ” & " Investigator of Month" for quality work
- Promoted to Mentor within 8 months to help improve the performance of a team of 5.
- Detected a fraud pattern(MO), now incorporated in the Amazon AI
Education
Indian Institute of Management Vishakhapatnam
MBA from General Management
05.2018 - 02.2020
University Overview
- Regression Model using R to predict the influence of situational attributes on the daily rentals of “Capital Bikeshare” a start-up in Visakhapatnam.
- Conducted Cluster, Factor and Correspondence analysis using SPSS to help a local café shop set up its shop in the right location with right inventory.
- Solver optimization to choose the best team for an IPL format league while minimizing the cost.
- Captain & coach of Pool Team (Sports Club) , 'Sangram' 2018 (Silver)
- Represented IIM V on "Lallantop Quiz" by Times Group aired on Tv
Manipal Institute of TechnologyKarnataka
Bachelor of Technology from Instrumentation Control Engineering
07.2010 - 05.2014
Skills
Product launch management
Certification
Customer Analytics (Wharton Online)
Timeline
Customer Analytics (Wharton Online)
04-2022
Operations Analytics (Wharton Online)
04-2022
Head of Marketing
Sensovision Systems Pvt Ltd
04.2021 - Current
Relationship Manager
HDFC Bank Pvt Ltd
10.2020 - 04.2021
Head of Strategy & Marketing
Greensoul Ergonomics
03.2020 - 10.2020
Indian Institute of Management
MBA from General Management
05.2018 - 02.2020
Transaction Risk Investigator
Amazon India
06.2014 - 03.2016
Manipal Institute of Technology
Bachelor of Technology from Instrumentation Control Engineering
07.2010 - 05.2014
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